QUESTIONNAIRE

Back Ground Information

1) Name:

2) Gender:
a. Male b. Female

3) Age:
a. 20-30 b.31-40 c.41-50 d. above 51

4) Marital Status:
a. Married b. Unmarried

5) Educational Qualification:
a. SSLC b. +2 c. Graduate d. Post graduate

6) Most Preferred Service provider in your area?

a. BSNL b. JIO c. IDEA d. VODAFONE e) AIRTEL
f. TATA INCDICOM/ DOCOMO

7) What is the main reason for your switching behavior?

a. Network coverage /strength b. Call Rates/ Message Rate c. Subscription plan price
d. Better offers/ Promotion e. Better customer service f. 4G technology

8) What Major influences those swing the decision to purchase a SIM card?
a. Self b. Family and Friends c. Unsatisfied from provider
d. Advertising

9) Are you satisfied with Promotional offers of your service provider?

a. Excellent b. Good c. Average d. Poor
10) What do you most prefer about the service provider?
a. Call Rate b. Network & Services c. Offers

Part-2

Please read the following statements and tick () the appropriate response to indicate how
much true it is in your experience.

5- STRONGLY AGREE 4-AGREE 3-NEUTRAL

2-DISAGREE 1-STRONGLY DISAGREE

SLN0 STATEMENT RESPONSES

Price 1 2 3 4 5
1 Facing a Costly Value Added Services
2 High call rates with my service provider
3 Hidden charges often taking my balances
4 High SMS charges with my service provider
5 High Internet charges often taking

6 High service charges for recharges

Brand Loyalty
1 I intend to stay with the current service provider for a long
period
2 I intend to recommend it to friends and family
3 Even if other service providers offer better alternatives I
will stay with my service provider
4 My mobile service provider can be relied upon to keep
promises
5 I am satisfied with the relationship I have with my service
provider.
Network Problems
1 Poor network coverage
2 Frequent Network Problems
3 Error in Network connecting
4 Facing a huge problem of 4G network
5 Slow internet connectivity
 Switching Behaviour
1 I am likely to switch because I will be moving outside the
geographic location where the services of current service
provider are not available.
2 I am likely to switch because some other firm has
acquired/acquiring my current cellular service provider
3 I am likely to switch because of high price which they are
taking
4 I am likely to switch because of new technology
5 I am likely to switch because of service quality