Senior High School Department

Guiguinto National Vocational High School 1
Poblacion, Guiguinto, Bulacan

SENIOR HIGH SCHOOL DEPARTMENT
S.Y. 2017 – 2018
Effectiveness of Marketing Mix Practices in Product and
Promotion of Chowking Balagtas
Introduction
Some restaurants offers unlimited meals, most commonly the unli rice since
customers prefer to buy foods that can satisfy their hungriness. Some customers also
refers to the combination of meals or the value meals depends on their cravings. And the
most common foods that people seeks in a fast food restaurants, is the fried chicken.
Customers wants delicious breading and larger chickens compared to the salty and
smaller one. Gravy is also important to match with the chicken. These are the trends on a
fast food restaurants.
Issues and concerns. These are some problems that most fast food restaurants
may encounter. There are many fast food restaurants nowadays and most of the customer
wants a different kind of product. The customers want those who were on the lower class
more preferred to buy cheap products rather than those expensive products. We know that
the fast food restaurants was for everyone not just for those wealthy people. And also
some restaurants are more popular than others.
Objectives of the study. Our objective is to give solutions for the given
problems. We want to find a possible solutions to these problems , in order to solve these
problem that they might encounter in their business. The purpose of our study is to help
the Chowking Balagtas restaurants to solve their problems in product and promotion of
the marketing mix practices.

S.Y. 2017 – 2018
The significance of this study will benefit the following sectors of the society:
research industry, business owners, customers in Balagtas, and, future researcher. This
paper can improve the marketing mix of a certain business. It can help them to have a
good relationship to the customers and to maintain them. This study also contains
strategies that owners are able to apply in their business. It can be also a good source of
information for the beginners or to the new owners and to lead to success for their future.
The theoretical foundation of this study is based on marketing mix practices of
training employees correctly is essential for any successful restaurant. Food service is a
customer-contact-intensive business (Fowler,2017). Thus, study forwards that marketing
mix practices may be significantly related to the success of Chowking Balagtas.
The major thrust of this paper is to answer the problem: What is the level of
effectiveness of marketing mix practices in product and promotion of Chowking
Balagtas?
Specifically, the following questions will be addressed:
1. What are the marketing mix practices of fast food in terms of:
1.1 Product
1.2 promotion
2. What training opportunies are provided to employees in terms of:
2.1 Product
S.Y. 2017 – 2018
2.2 Promotion
To answer these questions, this undertaking will test the following hypotheses:
Ho: Marketing Mix practices has no significant affect in product and promotion of
Chowking Balagtas.
Ha: Marketing mix practices has significant affect in product and promotion of
Chowking Balagtas
Background
Discuss here the information that must be presented in order to understand the
research topic. Tables, charts, and figures may be included in order to shed light to the
research topic being discussed. Acknowledge the author/s of the literature that you use.
Restaurants. It is the public food and beverages on a commercial basis. A
restaurant is a place of business where people can choose a meal to be prepared and
served to them at a table, and for which they pay, usually after eating.
Fast food. The most familiar restaurant to most people. Fast food service
attracted customers to its speed, convenience, and cheap prices. Fast food restaurants are
typically chains. If you are thinking of opening a fast food franchise, keep in mind that
the initial costs of franchising are more expensive than opening an independent
restaurant. (Mealey, 2017
Family style. It is also known as casual style dining in the United States, offers
moderately priced entries from menus featuring a mix of classics cuisines, individualized
with signature sauces, dips or other toppings cuisine.

S.Y. 2017 – 2018
Fine dining. The term fining brings to mind all kinds of images, from crisp white
table cloths to waiters in tuxedos. Fine dining, just as the name suggest, offer patrons the
finest in food, service and atmosphere. It is also the highest priced type of restaurant you
can operate. Fine dining restaurants are usually are unique, even if they are owned by the
same person.
Marketing mix practices. This refers to the set of actions, or tactics, that a
company uses to promote its brand or product in the market.
Product. A good or service that most closely meets the requirements of a
particular market and yields enough profit to justify its continued existence.
Promotion. The advancement of a product, idea, or point of view through
publicity and/or advertising.
Methodology
This study will use descriptive type of research following the correlational design.
Illustrate the conceptual framework here. Make sure that the figure clearly
represents the flow of the concepts in your study. Below the figure, the figure title is
indicated as follows. The empty space is provided where you may place your drawing.
Add more spaces if the provision is not enough.
Figure 1. Conceptual Framework of the Study

S.Y. 2017 – 2018
Discuss the conceptual framework here. Explain what each symbol means. Make
sure that the most important variables in your study are included.
Data setting. Describe the respondents of your study. What are their common
characteristics that will help provide the information that your study needs.
In particular, state how they will be selected. What sampling technique will be
used? If possible, provide a table for the population where the sample will be taken. A
sample is provided below.
Table 1
Title of Table
Respondent Population Percent Sample Percentage
Male 25 43.86 15 60.00
Female 32 56.14 17 53.13
Total 57 100 32 56.14
Data collection. Describe here the instrument of your study. If the instrument is
adopted, acknowledge its developer and cite the author of the study where you took it. If
you will develop your own questionnaire, discuss how it will be constructed, how many
parts you intend it to have and describe the validators who will evaluate your instrument.
Narrate here how you will collect data here. From who will you seek permissions?
How will you reach the respondents?
Data analysis. State here how you will treat the data statistically. List down all
statistic tools that you will and, for each, explain why you will use them.
S.Y. 2017 – 2018
References
(This list should be alphabetized) DO NOT MODIFY THE FORMAT! JUST TYPE
THE REFERENCE ENTRIES OF THE LITERATURE THAT YOU USED.
Surname, Name of Author. (Copyright year). Title of work. Place of publication:

Publisher. (Use this if your reference is a book)
Surname, Name of Author. (date of publication). Title of work, only the first letter is
capitalized; except for proper nouns. Publisher (This can be the website)
Retrieved last (date when you downloaded the material) from (write the url of the
material here.) Use this if your material is a blog or a lecture from the internet.
Surname, Name of Author. (date of publication). Title of work, only the first letter is
capitalized; except for proper nouns. Publisher (This can be the website) Volume
Number, Issue Number. Retrieved last (date when you downloaded the material)
from (write the doi of the material here.) Use this if your material is a digital
object published in on-line journals in the internet.
S.Y. 2017 – 2018
Appendix A
Letters
Append your cover letters here. They can be the permission letter that you sent
your research adviser, or the permission letter that you wrote the school principal, the
cover letter that you sent your questionnaire validator, or the cover letter for your
respondent. Only one letter must be placed in each page. If you have several letters, place
each of them on a separate page.

S.Y. 2017 – 2018
Appendix B
Data Gathering Tool
Place your instrument here. The questionnaire may occupy more than one page.
S.Y. 2017 – 2018
Appendix C
Curriculum Vitae
EE
Name of Researcher 1
Quick facts about the researcher (include

achievements, awards received, special skills, etc)
Place your email address or fb account here
Parts of the Curriculum Vitae start here. Each member of the team must prepare a
curriculum vitae to be appended to your research paper in this section. The curriculum
vitae should be arranged in the same order as the names of the authors appear on the title
S.Y. 2017 – 2018
page. The curriculum vitae should start on separate pages. Place a 2x2 picture in the box
provided.
Curriculum Vitae
EE

S.Y. 2017 – 2018
provided.
Curriculum Vitae
EE

S.Y. 2017 – 2018
provided.
Curriculum Vitae
EE

S.Y. 2017 – 2018
provided.
Curriculum Vitae
EE

S.Y. 2017 – 2018
provided.

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Guiguinto National Vocational High School 1

Poblacion, Guiguinto, Bulacan

Effectiveness of Marketing Mix Practices in Product and

Promotion of Chowking Balagtas

fast food restaurants.

some restaurants are more popular than others.

the marketing mix practices.

The theoretical foundation of this study is based on marketing mix practices of

customer-contact-intensive business (Fowler,2017). Thus, study forwards that marketing

mix practices may be significantly related to the success of Chowking Balagtas.

effectiveness of marketing mix practices in product and promotion of Chowking

Specifically, the following questions will be addressed:

2. What training opportunies are provided to employees in terms of:

Restaurants. It is the public food and beverages on a commercial basis. A

restaurant. (Mealey, 2017

with signature sauces, dips or other toppings cuisine.

company uses to promote its brand or product in the market.

Product. A good or service that most closely meets the requirements of a

Promotion. The advancement of a product, idea, or point of view through

publicity and/or advertising.

Add more spaces if the provision is not enough.

Figure 1. Conceptual Framework of the Study

sample is provided below.

How will you reach the respondents?

THE REFERENCE ENTRIES OF THE LITERATURE THAT YOU USED.

Surname, Name of Author. (Copyright year). Title of work. Place of publication:

each of them on a separate page.

Data Gathering Tool

Quick facts about the researcher (include

Quick facts about the researcher (include

Quick facts about the researcher (include

Quick facts about the researcher (include

Quick facts about the researcher (include

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