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School/Centre BITC SCHOOL OF HIGHER EDUCATION

Course Name Advanced Diploma in Retail and Supply Chain Management

Module Name Marketing Mix

Issue date 12.09.2022 Final submission date 30.09.2022

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 Introduction
The product development may be a vital activityin the food trade for over forty years, however step by step, it's
developed a very important business space and conjointly advanced technology.Product development will occur in
freelance purposeful activity. it's an organization angle, a basic company approach and a multi-disciplinary
company movement. In recent years it shows all-inclusive support,transfer along product, process, promoting and
company innovations, there's Associate in Nursing overall the event of innovation strategyFor the method of food
development, we've such a large amount of specialists to develop Associate in Nursing innovative food, by
operating with a food research laboratory, you may get high-quality inventive ideas to determine little restaurants
and food industries.
(MO1) Task 1 (900 words)

1. Design a special Christmas Family Meal for the Dec period. You must explain clearly

how your meal plan can meet the needs of a family of 4 as well as satisfy their concerns

on health and environment.

When arrangement family meals, you need to think about the members of the family, their ages,
and their occupations. think about the number of cupboard space on the market and therefore the
storage conditions whereas buying food. If you don’t have enough area, you'll have to be
compelled to purchase often. you'll obtain vegetables and fruits once per week if you've got an
icebox. As a result, the frequency with that you acquire foods is currently determined by the
number of cupboard space on the market and therefore the storage conditions. coming up with on a
daily basis is crucial. Meal coming up with is split into 5 steps:

1. Make an inventory of foods from every food cluster, that area unit out there within the
market.

This is essential once getting ready a well-balanced diet for the family. seasonal vegetables and
fruits area unit very important to use as a result of they're not solely of nice quality however
additionally cheap.

2. Check the costs and choose that of the foods from every cluster slot in the food budget
on the basis of the quantity of relations.

The shopping for of food is inextricably coupled to meal designing. Meal designing are often a
shared endeavor for the full family. relations will quote meal plans, food budgets, and meal
preparation, and assist in creating the plans work.

3. Estimate the day’s wants for all the family and calculate the month’s food wants from
it.
The schedules of the relations also will influence the choice. Everything you eat and drink
reception or outdoors, your daily cup of tea/coffee, and also the refreshments provided at
conferences area unit all a part of the members’ daily food intake. It’s easier to decide on foods
that add up to satisfy the stress of various relations if you propose for them, or a minimum of area
unit alert to them.

4. Make an inventory of foods to be purchased monthly, fortnightly, weekly and daily.

It’s attainable that some changes are going to be necessary at the top of the week to dissipate
foods that won’t keep. In some cases, a further traveler could necessitate a menu modification. If
the housewife should cook food, the set-up ought to be devised with time and energy conservation
in mind. creating a grocery list earlier than time will assist you save time at the shop.

5. Plan menus to satisfy the daily wants of the family.

We need to arrange our meals in order that every family member’s wants area unit self-addressed.
The set up are often changed to require advantage of lower seasonal food costs and to match your
family’s needs and preferences.

The set up should be coupled to the food preparation facilities out there. all family’s meal plans
have a point of standardization, that aids in meal management potency. to be told a lot of with
reference to meal designing for the family, register for our Human Nutrition & bioscience course
these days for a tenth discount!
 2. A special gift for every child below 12 years of age whose birthday falls in Dec. clearly
Explain the rationale for the gift as well as their features.

Gifts could convey a large vary of symbolic messages like "the standing of a relationship, a
promise of future interaction, or an announcement of affection, concern or domination" (Poe
1977). Clinical psychologists and psychotherapists have known wants of patients communicated
by gifts, e.g., 'The patient UN agency presents the doctor with a plant may need to stay nonmoving
within the office" (Stein 1965); and 'The gift...permitted a fantasy of dependent involvement with
the healer to be acted out via the gift..."(Silber 1969).

Gifts could represent symbols of a relationship: "A gift may be a ritual providing that's a symbol
of involvement in and connectedness to another" (Cheal 1987, p. 152). Specific gifts could more
delineate the character of the connection. for instance, cash could communicate a range of negative
messages, like thoughtlessness (Webley et al. 1983) and unequal standing (Poe 1977; Caplow
1982), whereas a sensible gift given to a business associate communicates that the connection isn't
meant to be shut or intimate.

Gifts may additionally symbolize identities of the giver or the receiver. Schwartz (1967) suggests
that "Gifts square measure one in every of the ways in which within which the photographs that
others share folks in their minds square measure transmitted, "display of masculinity through the
giving of gift cigars following the birth of a baby." Identity is also expressed a lot of freely once in
non-ritual gift things, and in some societies could represent a way of style allowed solely between
intimates (Betteridge 1985).

Mauss (1954) was one in every of the primary to notice that gifts usually seem to be liberally
offered, however the "accompanying behavior" derives from "obligation and economic self-
interest." Gift-giving obligations are well-documented in primitive and archaic societies (e.g.,
Mauss 1954; anthropologist 1964). John Muir and Weinstein (1962) found that the idea of social
obligation was acquainted to all or any of their one hundred twenty female person respondents of
variable social categories. whereas all respondents indicated that they "like to try and do favors for
others," only 8.9 p.c indicated that they "like being obliged to others."

Individual reactions to obligations are often probably necessary to researchers’ investigation

consumption experiences. poet (1977) suggests variety of consequences of psychological electrical
phenomenon tough by the recipient; for instance, the one that receives a collection of skis could
feel forced to pay time on the slopes. A giver could arrange to restore freedom (Brehm 1966) by
limiting expense and energy related to the requisite gift. Support for this association comes from
Warshaw's (1980)
(MO2) Task 2 (800 words)

3. Recommend a pricing strategy to adopt and set a selling price for the Christmas
Family Meal. You must clearly explain the reasons for the pricing strategy.

Pricing is extraordinarily vital currently as a result of you'll use it as your main purpose of
differentiation in your advertisements.

But an honest value goes on the far side drawing a shopper’s attention. There are lots of smart
reasons to target valuation this season, and here are some of them:

1. Transparency

Prices became utterly clear across each marketing channel.

The increase in mobile commerce has given shoppers the flexibility to visualize the costs of things
on-line whereas in-store.

Not solely that, however different retailers also are a mere click away.

Shoppers arm themselves with comparison looking engines to create positive they will get the
most effective value from any distributor.

2. The elephants within the space

Amazon is perceived by many patrons to own all-time low value on the online, however that's not
continuously true.

Jet recently born its membership fee to remain competitive against Amazon.

This was however the marketplace was about to build profit and not lose cash like Amazon,
however currently its costs are solely 4-5% cheaper than Amazon. However, that’s still vital.

3. value is a crucial issue to customers

Research from selling Charts shows that fifty-six of shoppers contemplate value because the
primary influence of a procurement call.

The next vital influence is product quality at Revolutionary Organization 17 November; thus you'll
see that value still wins by a landslide.

If you can’t afford to supply all-time low value, that’s okay. There are ways that to still attract
shoppers, like free shipping.
It will still be saving them cash and defend your margins for the product you’re marketing.

4. the way to use your value to face out

It’s exhausting to face out and build a reputation for yourself within the ecommerce business,
particularly if you’re a replacement merchant.

However, you'll produce a way of urgency by providing restricted time sales. you'll inform
shoppers of those sales through emails or social media posts.

But typically challenger costs are thus low that you simply can’t even think about competitive
while not the nightmare of depleted margins.

What you'll do is ready a minimum defrayment threshold to qualify for discounts within the future.

Make your costs are competitive currently, and supply choose coupons for returning customers
that are solely valid between Black Fri and yuletide Eve.

The holidays are associate degree exciting time for retailers, however it’s conjointly associate
degree implausibly busy time.
 4. Provide an alternative pricing strategy that your Head of Department can consider.

1. once Similarity prices Sales

Limiting decisions helps combat “analysis disfunction,” as too several choices is demotivating.
you may expect, then, that having identical value points for multiple merchandise would be ideal,
right? Not perpetually, per analysis from Yale: if 2 similar things square measure priced constant,
customers square measure usually less probably to shop for one than if their costs square measure
even slightly completely different.

In one experiment, researchers gave users an alternative of shopping for a pack of gum or keeping
the money. once given a alternative between 2 packs of gum, solely forty sixth created an
acquisition once each were priced at sixty three cents.

2. value Anchoring

As the expression goes, the most effective thanks to sell a $2,000 watch is to place it right next to a
$10,000 watch. however why? The offender may be a common psychological feature bias referred
to as anchoring. Anchoring refers to the tendency to heavily consider the primary piece of data
offered once creating selections.

In a study evaluating the results of value anchors, researchers asked subjects to estimate the price
of a sample home. They provided pamphlets that enclosed info concerning the encircling houses;
some had traditional costs et al had by artificial means inflated costs.

3. Weber’s Law

According to a principle referred to as Weber’s law, the simply noticeable distinction between 2
stimuli is directly proportional to the magnitude of the stimuli. In alternative words, a amendment
in one thing is littered with however huge that one thing was beforehand. Weber’s law is usually
applied to selling, significantly to cost will increase for merchandise and services. once it involves
value hikes, there's no atomic number.

4. Reducing Pain Points

The human brain is wired to “spend ’til it hurts,” per the sector of neuroeconomics. The limit is
reached once perceived pain is larger than perceived gain. analysis from Carnegie financier
University analyzed variety of the way to scale back these pain points and, in turn, increase post-
purchase satisfaction and retention.

5. difficult a unchanged Tradition

Ending costs with the quantity 9 is one amongst the oldest strategies within the book, however will
it truly work? the solution may be a reverberate affirmative, per analysis from the journal
Quantitative selling and political economy. costs ending in 9 were ready to outsell even lower
costs for constant product.

The study compared women’s vesture priced at $35 versus $39 and located that {the costs the
costs} ending in 9 outperformed the lower prices by a mean of pure gold.

Sale prices—“Was $60, currently solely $45!”—were ready to beat out the quantity 9. however
once the quantity 9 was enclosed with a slashed sales value, it once more outperformed lower cost
points.

Sale prices—“Was $60, now only $45!”—were able to beat out the number nine. But when the
number nine was included with a slashed sales price, it again outperformed lower price points.

(MO4) Task 3 (800 words)

5. Develop a social media advertising campaign to promote the Christmas Family Meal.

It’s that point of the year once more once you add a bit sparkle to your social media campaigns to mock the
shoppers with exciting offers. Things are already wanting up for the eating place business as this Thanksgiving Eve
saw a twenty third increase in guest counts and sales. With Christmas simply round the corner, it’s time you bought
your social media campaigns ready and prepared to travel.

The number of individuals you'll be able to reach via social media is unbelievable. plenty of individuals have
shared that they found a specific eating place by their social media posts.

Here are some easy and fun concepts to succeed in bent your customers and build whole price. Such selling ways
conjointly facilitate boost repeat visits to the web site.

Christmas movies quiz

One of the simplest things to try and do throughout the vacation season is to assemble around together with your
family, potable in hand, and binge on Christmas movies all day long. From classics like Home Alone, Elf and It’s
an exquisite Life to the newest releases like Klaus, Last Christmas, and also the Knight Before Christmas, there’s
plenty to assist North American nation get into the vacation spirit.

For instance: you'll be able to hop over the clues on your web site banners, or just rename a couple of dishes when
in style holiday-themed movies. Let your customers notice those dishes and share the screenshot on social media
pages. this can be a good thanks to prod user-generated content.

Such campaigns work rather well on platforms like Facebook, Twitter, and Instagram. The lucky winner will
receive a present card from your eating place or maybe a free meal. this might be a fun thanks to get new
customers fascinated by your whole.

Holiday direction

Come season and Google searches for food and drinks recipes skyrocket. numerous Americans visit cookery
websites throughout now of the year. Back in 2014, eighty six million shoppers spent a median of twenty five
minutes victimization these websites. This variety can solely have magnified currently.

Why not exploit this trend and share some attention-grabbing vacation recipes on your social media. The dishes
don't essentially ought to be those you serve on your menu however you'll be able to actually align the recipes to
the theme of your eating place.
For instance, if you're associate organic eating place, you'll be able to share some healthy recipes that facilitate
steer beyond the awful vacation weight or if you focus on desserts, offer some distinctive baking tips.

You can conjointly produce a microsite or add a landing page to your existing on-line ordering web site to execute
this campaign.

Partner with a charity

For most people, vacation suggests that family time, gifts, good food, heat and plenty of happiness. however there
are many that don't seem to be lucky enough to share a similar vacation experiences. thus why not unfold the cheer
and spark the spirit of giving, by serving to an area charity with an attractive social media campaign.

For example, if you’re partnering with a children’s charity, you'll be able to use a fun hashtag like #ToysTuesday
wherever you encourage customers to give toys to charities like Make-A-Wish Foundation or Toys For Tots each
Tuesday leading up to Christmas.

With social media ordering offered by Restolabs, you'll be able to conjointly begin a campaign wherever once a
client orders food up to a precise quantity from Facebook, you give associate equal quantity of food to homeless
shelters.

Sharing best and worst Christmas stories

Social media is all regarding building shut relationships between the client and also the whole. These platforms
permit you to be extremely movie and what higher thanks to interact than by sharing Christmas stories.

Doing this may conjointly facilitate produce a community because the customers won't solely be interacting with
you however conjointly among themselves. Twitter would be the simplest medium to launch this campaign. you'll
be able to build it tougher and urge the users to be inventive by asking them to string the story among 280
characters (the limit that Twitter allows).

You can eventually choose the story that got the foremost reactions because the winner and provides them exciting
prizes that conjointly facilitate promote you’re eating place.

Promote the vacation specials

Holidays are a good time for your chefs to experiment within the room and brag their hidden skills by providing
exclusive new things on the menu. throughout the vacation season, many folks cook reception with their families
and that they need further incentives to order in food.

Serving solely the regular dishes isn't progressing to tempt your customers to your eating place, however if you fix
one thing completely different and exciting, that’s certain to grab their attention.

Use your social media pages to extensively promote the vacation specials and guarantee there’s enough buzz each
single day. Be innovative however don’t go overboard with the campaign.

Ten-second takeaway: gala season plus such eccentric social media campaigns open up the chance for the whole to
come back in contact with plenty of latest customers. make certain you capture all client knowledge amidst the
crazy volume of incoming orders. you'll be able to then utilize the info for future promotions and selling.
 6. Clearly explain the reasons for the campaign and provide details. Create a poster for
such promotion campaign as well.
1. Clearly outline your audience

The first factor you would like to suppose is: World Health Organization area unit you targeting? you have got to make sure
every campaign you create is geared toward your ideal client or consumer. “Talk to everybody and you’ll sell to nobody.”

There aren't any predefined rules for that, you'll embrace the maximum amount criteria as you wish, as long because it
helps you have got a transparent plan of World Health Organization you're reproval. as an example, some criteria you'll
specialize in are: the age and gender, the profession, the geolocation, the monetary state of affairs, the family standing, the
interests.

2. Establish your goals

Before jumping in, you {want to you need to} make out what your expectations area unit for this selling campaign? What
does one wish to accomplish? what's its purpose? does one want to come up with leads, shut new customers, re-engage
existing ones (and have them move together with your brand), increase your visibility, increase sales of a selected product
or service, drive additional traffic to your website…?

3. outline your budget

In order to satisfy your goals, you would like to understand what quantity you’re able to invest in your selling efforts.
suppose before regarding all the prices you’ll ought to embrace, like the particular creation of the campaign, the interior or
external resources required for it, the timing, the promotion (which we are going to state later), etc.

4. produce targeted content

Once you have got your audience and your goals in mind, you'll begin making your campaign. perpetually springing up with
original campaigns ideas isn't that straightforward. If you lack imagination, an answer is to spot the playacting campaigns of
your well-liked competitors. might this can} provide you with an honest plan of what your audience may like.

5. interact together with your audience

Make your audience wish to participate in your campaign. the best approach is to feature a special prize, ideally associated
with your business (to avoid cheating or spam), to draw in additional participants. you'll additionally invest in visuals like
videos, pictures, infographics that catch additional the eye. differently is to use gamification. everybody likes to play. and
therefore the secret's to supply moments of fun and interaction to your audience.
Conclusion
The conclusion of the product development process is the productlaunch, at which time the product becomes
available for purchase in the marketplace. Exhibit4.1identifies the key activities and responsibilities of the different
functions of the firm duringeach development phase. Because of their continuous involvement in the process, we
articu-late the roles of marketing, design, and manufacturing. Representatives from other functions,such as
research, finance, field service, and sales, also play key roles at points in the process.
Reference list
Anon, (n.d.). 5 Main Steps for Meal Planning for the Family – Humanitarian Global. [online] Available at:
https://humanitarianglobal.com/5-main-steps-for-meal-planning-for-the-family/ [Accessed 18 Nov. 2022].

Anon, (n.d.). The process of Food Product Development from concept to market for restaurants and Food
Industries. [online] Available at: https://www.foodresearchlab.com/blog/new-product-development/the-process-of-
food-product-development-from-concept-to-market-for-restaurants-and-food-industries/.

Goodwin, C., Smith, K.L. and Spiggle, S. (1990). Gift Giving: Consumer Motivation and the Gift Purchase
Process. ACR North American Advances, [online] NA-17. Available at:
https://www.acrwebsite.org/volumes/7086/volumes/v17/NA-17.

Scout, H. (2016). Pricing Psychology: 10 Timeless Strategies to Increase Sales. [online] Helpscout.com. Available
at: https://www.helpscout.com/blog/pricing-strategies/.

Shpanya, A. (n.d.). Four reasons to get your pricing strategy in order before Christmas. [online] Econsultancy.
Available at: https://econsultancy.com/four-reasons-to-get-your-pricing-strategy-in-order-before-christmas/
[Accessed 18 Nov. 2022].