VIRGEN MILAGROSA UNIVERSITY SPICY FOOD BUSINESS

VIRGEN MILAGROSA UNIVERSITY FOUNDATION
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY

Martin P. Posadas Avenue, San Carlos City, Pangasinan, 2420 Philippines
CHAPTER I
EXECUTIVE SUMMARY
INTRODUCTION
“Food is our common ground, a universal experience.” ─ James Beard.
Food is an important factor of life that fuels every individual across the globe.
Food is not just a necessity, it is one of our greatest sources of pleasure. It gives
the brain a big “pleasure hit” that keeps people coming back for more. The food
you choose to eat can have a direct impact on your ability to enjoy life to its
fullest. It is a pleasure that plays a significant role in understanding happiness.
Food industry is a high-risk business proposition, the proponents got a
lofty level of competition and a lot of details must be obtained to get ahead from
its competitors. One way to get ahead from the competitors is to choose wisely
the food which is going to offer. Asian people really love spicy food, since
Philippines is an Asian Country the proponents decided to put up a food
business that offers spicy products. Although spicy foods have some effects for
people who has health issues such as severe indigestions, nausea, vomiting,
abdominal pain, acid reflux, heartburn and diarrhea, it also contributes health
benefits such as weight loss, cancer prevention, lower blood pressure, heart
health and boost production of feel-good hormones such as serotonin which
help ease depression and stress. Spicy foods have a great demand in the
Philippines.
Some may not like the burning sensation of chili but many are willing to
try and enjoy the hotness it brings, besides not only Filipinos loves it but also
other Asian, South American and Caribbean people who stays in the Philippines.
According to a study of Michigan-based natural extracts specialist KalSec, 40%
of European people, 29% of Asian people (which includes the Filipinos) and
SPICY MANIA 1
18% of the American people all around the world loves to eat hot and spicy
foods. Overall, there was a five percent increase in hot and spicy foods in 2017
versus 2016.
SPICY MANIA aims to provide people a restaurant that will only serve
spicy products that can challenge every customer to try foods with different level
of spiciness.
PROJECT BACKGROUND
This study is about catering spicy products as its main dish with eight (8)
options: main course, pasta, noodles, burgers, tacos, desserts, appetizers, and
salad. All these options are leveled into three; level 1- moderately hot, level 2-
hot, level 3 extremely hot. The proponents came up with this idea as remedy for
those people who do not have the same level of spicy tolerance. The business
wants to emphasize that SPICY MANIA is not just for spicy lovers but could also
be a place for those people who could not resist spiciness of the foods.
PROJECT PROFILE
The proposed business will be owned and managed in the form of sole
proprietorship by Ms.Jelly Joyce Gonzales. She is currently taking up Bachelor
of Science in Accountancy and desires to have her own business.
BUSINESS NAME
A good business name can make your customers remember you easily
specially when it is unique. However, if you are starting a small business, you
might have other priorities and a budget that doesn’t allow you to spend that
money on a name. The proposed name of the business is “Spicy Mania.” The
term “mania” was inspired by extreme desire of eating spicy foods. It can also be
interpreted as obsession in spicy foods, inspired by those who are fond of spicy
foods.
SPICY MANIA 2
BUSINESS LOGO
BUSINESS
LOCATION
San Carlos City is located in the central part of Pangasinan. The cities
closest to San Carlos are Dagupan, and Urdaneta and the nearest municipalities
are Malasiqui and Calasiao. The proposed location of the business is located at
New Public Market (Roxas Boulevard, San Carlos City, Pangasinan). This is
an ideal location for the proposed business since it is near to schools, and
accessible.
VISION
To become the best restaurant locally that has and will to explore and
continue providing quality food products to satisfy its valuable consumers.
MISSION
To promote and maintain spice and food industries as a quality restaurant
offering different level of spicy foods that is welcomed into the hearts and mind
of valuable consumers locally.
SPICY MANIA 3
GENERAL OBJECTIVES OF THE PROJECT
This study aims to achieve the following objectives:
1.) To line up with the competitors using our unique approach in catering
spicy foods, and offer an affordable meals that satisfies the
consumers.
2.) To serve spicy foods that can eat by both spicy and non-spicy lovers.
3.) To promote the recycled materials by using paper as packaging for
take-outs.
4.) To offer an affordable, but delicious and satisfying spicy foods that can
make the customers come back.
SCOPE AND LIMITATION
This study will tackle the feasibility study of a spicy food restaurant
business that is located at Roxas Boulevard, also the acceptance of the
present and potential customers, on how they will respond to these foods served
in restaurants that are usually found in the streets. The respondents are those
who belong to the estimated age bracket 15-60 years old, male and female who
are residents of San Carlos City.
The competitors that the business will consider are those fast food
restaurants which are located within the vicinity of San Carlos City.
METHODOLOGY
This part of study presents and explains all data gathered and corresponding
analysis of methods applied to the study. It includes discussion of the sources of
data, methods used in acquiring data, and instruments used in data analysis.
SPICY MANIA 4
This chapter also deals with the information of the research design that would
serve as basis of the study.
RESEARCH DESIGN
The proponents will be using Descriptive method of research using the
formulated Survey Questionnaire. In order to have access on pertinent
information and gather important data about customer’s taste and preferences
when it comes to spicy foods, the proponents agreed to use Questionnaires. In
this process, we find it very easy and reliable. The proponents will use checklist
format.
INSTRUMENTATION AND DATA COLLECTION
The descriptive analysis is said to be quantitative because it uses
descriptive statistics wherein the data come from survey. The proponents will
conduct survey among respondents to get their opinion regarding spicy food
business. The main tool used in data gathering of the study is survey
questionnaire. It is divided into three parts:
First is an introductory letter informing the respondents on what the study
is all about and assuring them that the data gathered will be highly confidential.
Second, is the profile of the respondents: (a) Name, (b) Age, (c) Gender,
and (d) Occupation.
Lastly, the Questions are made for the respondents to get their personal
choice when it comes to spicy foods. By these questions the proponents will be
able to determine the demand for the products.
SPICY MANIA 5
RESEARCH INSTRUMENT
VALIDITY AND RELIABILITY OF RESEARCH INSTRUMENT
To establish validity and reliability, dependability and credibility are
planned and executed so that analysis and interpretations of data would be
reliable.
To ensure dependability, proponents will prolong the period of time in
reviewing and analyzing the data gathered from the respondents. Findings of
this study will be compared with the results on similar studies.
To ensure credibility, after gathering information from indirect competitors the
proponents will follow up an interview. This will allow the respondents the
freedom to express themselves without any restrictions. Thus, legitimacy and
accuracy of the procedures and decisions will make the research validated.
TOOLS FOR DATA ANALYSIS
For data analysis and interpretation, the proponents used Sloven’s
Formula to determine the needed number of respondents.
Formula:
n= N .
1 + Ne2
Where:
N = the number of people who qualify in the area of study
e = margin of error which is 5%
n = number of needed respondents
Solution:
SPICY MANIA 6
n = 94,227 .
2
1+ (94,227) (0.05)
CHAPTER II
MARKET STUDY
THE PRODUCT
The proposed business is SPICY AVENUE, a restaurant that offers spicy
dishes with different level of spiciness. The proposed restaurant will offer
different spicy foods categorized into eight (8) options: main course, pasta,
noodles, burgers, tacos, desserts, appetizers, and salad.
MENU
Main Course
SpiMa Baked Salmon SpiMa Chicken Posole SpiMa Chicken BBQ
SpiMa Pigar-Pigar Big Bang Shrimp SpiMa Sisig
SpiMa Bicol Express SpiMa Chicken 65 SpiMa Kare-kare
SPICY MANIA 7
Pasta and Noodles
Green Spaghetti Chicken RollUps Shrimp-topped Spaghetti
SpiMa Carbonara SpiMa Chicken Lasagna SpiMa DragonNoodles
Burger and Tacos
SPCY Burger Filled-Shrimp Taco Sausage Quesadillas
Desserts
Chilli’nPeanutCookie Chilli’n Ice Cream Luscious Brownies
Pinya-spicy Cake Angry Apple-Pie
SPICY MANIA 8
Appetizers
Chicken kabobs Dynamite Poppers Mini-corn Muffins
Sweetn’SpicyCallienteWing SpiMa Chicken Skewers
Salad
CrispN’Spicy cucumber salad Chicken Lettuce Wraps
Drinks
Milk Milk Chocolate Lemon and Orange Juice
SPICY MANIA 9
PRODUCT DESCRIPTION
MAIN COURSE
1.) SpiMania Baked Salmon ─ is a sweet, spicy and smoky honey oven
baked salmon recipe you won’t be able to stop eating.
2.) SpiMa Chicken Posole ─ is the best kind of soup for this in-between “not
quite cold, but not quite warm” weather we’ve been having. It’s fresh and
light, spicy and cool, crunchy and chewy all in one bowl.
3.) SpiMa Barbeque ─ is everyone’s favorite where skewers are grilled. It is a
marinated slice of pork thread on a skewer and grilled to perfection.
4.) SpiMa Pigar-Pigar ─ is a very popular street food in Dagupan, Pangasinan
made out really thin slices of beef served with fresh slices of onions.
5.) Big bang Shrimp ─ is topped with sweet and spicy bang bang sauce. They
are the perfect lightened up meal.
6.) SpiMa Sisig ─ is made with chopped pork, onions, citrus juice, and chili
peppers. Crispy, spicy and absolutely tasty, it makes a appetizer or dinner
entrée.
7.) SpiMa Bicol Express ─ is a mixture of pork meat and shrimp paste
(bagoong) cooked in coconut cream. This is one of the favorites not only
in Bicol but all over the Philippines.
8.) SpiMa Chicken 65 ─ is a punchy meal recipe from South India that consist
of spicy deep fried chicken pieces sautéed in sauces, ginger garlic and
lots of green chilies.
SPICY MANIA 10
9.) SpiMa Kare-kare ─ this savory stew is packed with flavor thanks to the
peanut butter and is hearty enough to satisfy anyone.
PASTA AND NOODLES
1.) Green spaghetti ─ this green spaghetti is a delightfully spicy dish with
poblano peppers cilatro cream cheese and more.
2.) Chicken Roll-ups ─ we usually use chicken and cheese and milk chicken
soup and crescent rolls there are only 5 ingredients for a delicious
weeknight meal.
3.) Shrimp-topped Spaghetti ─ is a mixture of garlic and then the shrimp
topping with the apices it is easy spicy shrimp spaghetti recipe. guys the
seafood pasta.
4.) SpiMa Carbonara ─ is made with garlic and red pepper flakes that the
carbonara pasta is spicier than normal super tasty.
5.) SpiMa Chicken Lasagna ─ this unique chicken lasagna is made with
layeta of lasagna. we use cilandro and mexican cheese spinach diced
tomatoes and cooked chicken.
6.) SpiMa Dragon Noodles ─ spice up dinner with these fiery and delicious
Dragon noodles it is super spicy and a little Goes a long way.
BURGERS AND TACOS
1.) SPCY Burger ─ These burgers are chock full of spicy peppers. It is a
mixture together the beef, garlic, jalapeno peppers, poblano pepper,
habanero pepper, and red pepper flakes.
2.) Shrimp filled Taco ─ Grilled shrimp tacos just might be your new
summertime favorite, we love serving them during patio parties alongside
some sangria.
SPICY MANIA 11
3.) Sausage Quesadillas ─ are filled with caramelized onions, cheese and
tons of sausage. There’s nothing better for dinner or appetizers than
quesadillas.
DESSERTS
1.) Chilli’n Peanut Cookie ─ This is one versatile cookie when it comes to
spicy seasonings.
2.) Chilli’n Ice Cream ─ It's a given that we offer vanilla, chocolate, and
strawberry flavors to add your base (either ice cream, yogurt, coconut
milk, or tart yogurt).
3.) Luscious Brownies ─ It is so easy to make, you can mix it up in almost 15
minutes and put it in the oven to bake while you finish getting ready.
4.) Pinya-spicy Cakes ─ This cake was so easy to make and it looks great.
It's moist and very good with this spicy orange cream cheese.
5.) Angry Apple-Pie ─ the mixture of apples should create a combined sweet-
tart flavor balance. Serve slightly warm with vanilla ice cream or with a
wedge of cheddar cheese.
APPETIZERS
1.) Chicken kabobs ─ These grilled chicken kabobs are made with marinated
chicken and colorful vegetables, all threaded onto skewers and cooked to
perfection.
2.) Dynamite Poppers ─ Dynamite Lumpia are a must for any party! Made
with finger chili peppers and meat filling, they’re crispy, crunchy, slightly
spicy,
3.) Mini-corn Muffins ─ These Mini Cornbread Muffins are fluffy and flavorful!
Enjoy them with a big bowl of soup or chili or on their own for a tasty
snack!
SPICY MANIA 12
4.) Sweet n’ Spicy Calliente Wings ─ The meat literally falls off the bones of
these wings! Spice lovers will get a kick out of the big sprinkling of red
pepper flakes.
5.) SpiMa Chicken Skewers ─ They are super-fast to prep and to cook,
there’s very little cleanup, and you can mix up the flavors really easily so
you don’t get bored
SALAD
1.) CrispN’Spicy cucumber salad ─ Rice vinegar, sesame oil and cayenne
create a sweet-hot Asian flavor that will light up your taste buds!
2.) Chicken Lettuce Wraps ─ These chicken lettuce wraps contain ground
chicken and veggies cooked in a savory sauce and served in cool lettuce
leaves.
DRINKS
1.) Milk ─ The milk of cows, goats, or other animals, used as food by humans.
2.) Milk chocolate ─ Milk chocolate is chocolate that has been made with
milk. It is lighter in colour and has a creamier taste than plain chocolate.
3.) Lemon and orange juice—is a great addition to a beautiful day. Serve this
refreshing treat with orange and lemon slices on ice.
SPICY MANIA 13
SPICY MANIA
MENU AND PRICES
PRODUCTS PRICES
Baked Salmon ₱103.00

Chicken Pasole ₱ 77.00
Chicken Barbeque ₱ 78.00
Spicy Pigar Pigar ₱ 93.00
Big Bang Shrimp ₱ 87.00
Sisig ₱ 79.00
Bicol Express ₱ 76.00
Chicken 65 ₱ 76.00
Kare-kare ₱ 77.00
Green Spaghetti ₱ 79.00
Chicken Roll Ups ₱112.00
Shrimp-topped Spaghetti ₱ 88.00
Carbonara ₱ 71.00
Chicken Lasagna ₱ 93.00
Dragon Noodles ₱ 72.00
Spicy Burger ₱ 81.00
Shrimp Filled Taco ₱ 79.00
Sausage Quesadillas ₱ 77.00
Peanut Cookie ₱ 41.00
Chilli'n Ice Cream ₱ 60.00
Luscious Brownies ₱ 48.00
Pinya-spicy Cake ₱ 51.00
Angry Apple-Pie ₱ 54.00
Chicken Kabobs ₱ 63.00
Sweet N' Spicy Dynamite Poppers ₱ 40.00
Mini-corn Muffins ₱ 41.00
Sweet n Spicy Calliente Wings ₱ 88.00
Chicken Skewers ₱ 62.00
CrispN'Spicy Cucumber Salad ₱ 89.00
Chicken Lettuce Wraps ₱ 73.00
Milk ₱ 45.00
Milk Chocolate ₱ 46.00
Lemon and Orange Juice ₱ 43.00
Plain Rice ₱ 20.00
Corned Rice ₱ 32.00
Fried Rice ₱ 38.00
SPICY MANIA 14
Chili Rice ₱ 39.00
LOCATION
The proponents decided to put the proposed business at Town center. It is
located at Rizal Avenue, San Carlos City Pangasinan. (2 nd floor of town center)
This location was chosen because it is accessible and near the schools. It will be
a perfect location for the business since it near the national road and is easy to
find.
SPICY MANIA 15
MARKET AREA
The market area of the proposed business covers the entire San Carlos
City in Pangasinan. The main focus of the business is attracting picky eaters to
try the product served in different spicy level. The number of people who qualify
in the area of study from ages 15 – 60 years old is estimated to be 94,227. The
proponents obtained 398 respondents with the use of Sloven’s Formula.
MARKET SHARE
Market Share refers to a company’s portion of sales within the entire market in
which it operates. The metric indicates a company’s size within its market. The
market share computed is based on the Part I of the survey where the 398
respondents are asked on their preferred eating place and Part II question
number 10 of the survey. There are two existing competitors in San Carlos
City. The survey resulted into the following:
Competitor number 1(Canteen who does not offer spicy foods) ─
16%
Competitor number 2(Restaurants who does not offer spicy foods) ─
26%
SPICY MANIA (The Proposed Business) ─ 58%
SPICY MANIA 16
Market Shares
1st Qtr 2nd Qtr 3rd Qtr
16%
58% 26%
SALES FORECAST
The Sales is based on the results of the survey questionnaire. It is
assumed that sales will increase 8% every year.
YEAR GROWTH RATE ANNUAL SALES MONTHLY DAILY

2021 - 6,840,192.00 570,016.00 20,582.00
2022 8% 7,387,407.36 615,617.28 22,228.56
2023 8% 7,978,399.95 664,866.66 24,006.84
2024 8% 8,616,671.94 718,056.00 25,927.39
2025 8% 9,306,005.70 775,500.48 28,001.58
MARKETING STRATEGY
Marketing Program is used to introduce new product in the market and to
know viability. Marketing Program Plan includes specific actions for each part of
the Marketing Strategy. It identifies strategies for conducting Market Research,
identifying market, reaching prospective consumers by promotion and turning
them into customers of the products or services the business provides by right
pricing strategy. It consists the following: Product, Price, Placement, Promotion,
and People.
A. Product Strategy
SPICY MANIA 17
Product is what you sell and offer to the market to satisfy their
wants and needs. The management will assure that the customers will be
satisfied with the products that the proposed business will provide.
B. Pricing Strategy
Pricing is considered to be the most critical factor which most
affects the marketability of products and services offered. The price is one
of the first things that a consumer notices about a product and is one of
the deciding factors when it comes to their decision to buy it or not.
Pricing a product involves numerous things to be taken into
consideration such as: cost, customers, position in the market,
competitors and profit. The proponents used Cost plus strategy in
setting the price of the products. The formula used is:
Purchase Cost + Operating Cost + Mark-up = Selling Cost
C. Place
The right choice of location provides the proposed business an easy
access to the target customers. The proponents look for a space for rent
inside the town center, because it is accessible.
D. Promotion
One way of introducing the business to the market is through
promotions. The business use promotions to provide information to the
potential customers and to increase brand awareness. More people tend to
learn about the business if they frequently see or hear about them. In order
to reach the potential customers, the proponents come-up with their
marketing strategies which are: Social Media Promotion, Posters, Flyers, Gift
Certificates.
D.1 SOCIAL MEDIA PROMOTION
SPICY MANIA 18
People are now living in the modern world where surfing to the
internet is one of the easiest ways to have quick access. The proponents will
be using Social media marketing like Facebook, Twitter, and Instagram to
reach wider range of possible customer. It will also provide good
communication relationship in ways that, owner will be giving information and
customers will be giving comments and suggestions for product improvement
and other concerns.
D.2 POSTERS
The poster should be designed Poster will be placed outside the
store. Food design and Menu design makes the business stand out and are
more visually interesting. Three posters will be produced.
The computation would be:
Number of pieces x Unit Price x Number of times per month
4 x 250 x 1 = ₱ 1,000.00
D.3 FLYERS
SPICY MANIA 19
A flyer is a form of paper advertisement intended for wide
distribution handed out to individuals for possible buyers. The restaurant
will produce 100 flyers per day and will be distributed twice a week or
eight (8) times a month. Flyers will be given in the first two (2) months of
the business until it gets loyal customers.
The computation would be:
Number of pieces x Unit Price x Number of times per month
100 x 10 x 8 = ₱ 1,000.00
D.4 GIFT CERTIFICATE
The restaurant will distribute gift certificates worth seventy five pesos
(₱75.00) on the first day of business operation. The recipients of these
certificates will be the first 50 customers of the restaurant.
E. People
It is important to find the right people to serve your customer,
because the management believes that a happy customer is a satisfied
customer. The more satisfied they are, the more they patronize the
business. Employees must be treated as Asset, not an expense.
Qualifications and job description will be discussed in the next chapter:
Management and Organization Study.
SPICY MANIA 20
DEMAND SUPPLY ANALYSIS
A. Demand
In every business, it is essential to know the demand of the products in
order to answer the customer needs and wants. Knowing the demand will
help the proponents to determine the product trends, and how the product.
Analyzing the demand thoroughly gives the projection of total number of
quantity of each product that the business is to produce daily, weekly,
monthly and annually.
Question: If there will be a new restaurant in San Carlos City, Pangasinan
offering Spicy dishes, would you patronize it?
No. of respondents Percentage (%)
YES 356 89.45%

NO 42 10.55%
TOTAL 398 100.00%
Total Demand
400
350
300
250
RESPONDENTS
200
150
100
50
0
Yes No
SPICY MANIA 21
A.1 PROJECTED TOTAL DEMAND
The proponents used the percentage of market acceptability from the
data gathered which is 89%. The daily market acceptability is obtained by
multiplying the market of acceptability by the percentage of respondents
who choose to eat daily outside (based on survey). It is then multiplied by
market share to get percentage of demand. The growth rate is set as 8%
per year.
Market Preferred Market Market Percentage

Year Acceptabilit Place to
Acceptability Share
y eat of Demand
(Daily) (Dail)y (%)
2021 89.45% 44.97% 40.23% 58% 23.33%

2022 89.45% 44.97% 40.23% 58% 23.33%
2023 89.45% 44.97% 40.23% 58% 23.33%
2024 89.45% 44.97% 40.23% 58% 23.33%
2025 89.45% 44.97% 40.23% 58% 23.33%
B. SUPPLY
The Raw Materials needed for making the products is always available in
the market. However, the spices used may not be available all the time.
The Supply for raw materials will depend on the demand. Schedule on
purchasing of raw materials will be 10% higher from the demand. With
this strategy, there will be no unmet demand.
SWOT ANALYSIS
STRENGTH
 The first restaurant in San Carlos City, Pangasinan to offer spicy foods
with different level of spiciness.
 The location of the business is accessible enough to meet our target
market.
SPICY MANIA 22
 The business will easily catch the interest of the customers who are fond
of eating spicy foods.
 The restaurant provides variety of food choices.
WEAKNESS
 Food products are perishable
OPPORTUNITIES
 The business may attract more customers who want to try spicy foods.
 Spicy Mania is open for possible expansion in Dagupan City, Pangasinan.
 Spicy eaters may patronize the proposed business to non spicy eaters to
try the products.
THREATS
 Possible entry of new competitors.
 Rental payment increase
 Ingredients are prone to price fluctuations.
 Well-known restaurant within the vicinity will be the great competitors of
the business.
SWOT ANALYSIS
External Factors Weight Rating Weightened

Average
SPICY MANIA 23
STRENGTH
1. First restaurant in San Carlos City

Pangasinan to offer spicy food with
different level of hotness.
2. The location of the business is

accessible enough to meet our target.
3. The business will easily catch the

interest of the customer who are fond of
eating spicy foods.
4. The restaurant provides variety of spicy

food.
WEAKNESSES
1.Food product are perishable.
2.Not everyone like spicy food.
TOTAL
Note: (1.) The rating values are as follows: 1 = WEAK 2 = AVERAGE 3
= STRONG
(2.) Result interpratation are as follows: 2.5 below is internally
weak and
2.5 above = internally strong.
(3.) Spicy mania has a weighted average score of () which is ().
SPICY MANIA 24
OPPORTUNITIES
1.The business may attract more

customers who want to try spicy foods.
2. Spicy mania is open for possible
expansion in Dagupan city, Pangasinan.
3. Spicy eatery may patronize the proposed
business to non spicy eatery to try the product.
5. There is abig chance that many people
would patrionize the unique concept of
the restaurant.
6. High demand of spicy foods could
produce high incomes.
THREATS
1. Possible entry of new competitors.
2. Rental payment increase.
3. Ingredients are prone to price

fluctuations.
4. Well-known restaurant within the vicinity
will be the great competitors of the
business.
5. Different restaurants would try to imitate
what spicy mania offered.
TOTAL
Note: (1.) The rating values are as follows: 1 = POOR 2 = AVERAGE 3 =
SUPERIOR
(2.) Result interpratation are as follows: 2.5 below is externally
poor and
2.5 above = externally superior
(3.) Spicy mania has a weighted average score of () which
meand that the proposed business is externally () and indicates that
the business is responding in a way to existing opportunities and
threats in this industry.
SPICY MANIA 25
SPICY MANIA 26

VIRGEN MILAGROSA UNIVERSITY SPICY FOOD BUSINESS

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VIRGEN MILAGROSA UNIVERSITY SPICY FOOD BUSINESS

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VIRGEN MILAGROSA UNIVERSITY FOUNDATION

COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY

“Food is our common ground, a universal experience.” ─ James Beard.

fullest. It is a pleasure that plays a significant role in understanding happiness.

Food industry is a high-risk business proposition, the proponents got a

Philippines is an Asian Country the proponents decided to put up a food

health and boost production of feel-good hormones such as serotonin which

According to a study of Michigan-based natural extracts specialist KalSec, 40%

proprietorship by Ms.Jelly Joyce Gonzales. She is currently taking up Bachelor

of Science in Accountancy and desires to have her own business.

closest to San Carlos are Dagupan, and Urdaneta and the nearest municipalities

are Malasiqui and Calasiao. The proposed location of the business is located at

continue providing quality food products to satisfy its valuable consumers.

To promote and maintain spice and food industries as a quality restaurant

of valuable consumers locally.

GENERAL OBJECTIVES OF THE PROJECT

This study aims to achieve the following objectives:

spicy foods, and offer an affordable meals that satisfies the

3.) To promote the recycled materials by using paper as packaging for

make the customers come back.

SCOPE AND LIMITATION

business that is located at Roxas Boulevard, also the acceptance of the

are residents of San Carlos City.

analysis of methods applied to the study. It includes discussion of the sources of

serve as basis of the study.

The proponents will be using Descriptive method of research using the

formulated Survey Questionnaire. In order to have access on pertinent

when it comes to spicy foods, the proponents agreed to use Questionnaires. In

INSTRUMENTATION AND DATA COLLECTION

The descriptive analysis is said to be quantitative because it uses

questionnaire. It is divided into three parts:

First is an introductory letter informing the respondents on what the study

and (d) Occupation.

able to determine the demand for the products.

VALIDITY AND RELIABILITY OF RESEARCH INSTRUMENT

To establish validity and reliability, dependability and credibility are

planned and executed so that analysis and interpretations of data would be

To ensure dependability, proponents will prolong the period of time in

this study will be compared with the results on similar studies.

To ensure credibility, after gathering information from indirect competitors the

freedom to express themselves without any restrictions. Thus, legitimacy and

TOOLS FOR DATA ANALYSIS

For data analysis and interpretation, the proponents used Sloven’s

Formula to determine the needed number of respondents.

N = the number of people who qualify in the area of study

e = margin of error which is 5%

n = number of needed respondents

The proposed business is SPICY AVENUE, a restaurant that offers spicy

noodles, burgers, tacos, desserts, appetizers, and salad.

SpiMa Baked Salmon SpiMa Chicken Posole SpiMa Chicken BBQ

SpiMa Pigar-Pigar Big Bang Shrimp SpiMa Sisig

SpiMa Bicol Express SpiMa Chicken 65 SpiMa Kare-kare

Pasta and Noodles

Green Spaghetti Chicken RollUps Shrimp-topped Spaghetti

SpiMa Carbonara SpiMa Chicken Lasagna SpiMa DragonNoodles

Burger and Tacos

SPCY Burger Filled-Shrimp Taco Sausage Quesadillas

Chilli’nPeanutCookie Chilli’n Ice Cream Luscious Brownies

Pinya-spicy Cake Angry Apple-Pie

Chicken kabobs Dynamite Poppers Mini-corn Muffins

Sweetn’SpicyCallienteWing SpiMa Chicken Skewers

CrispN’Spicy cucumber salad Chicken Lettuce Wraps