COLLEGE OF ST.

CATHERINE QUEZON CITY

COLLEGE OF BUSINESS ADMINISTRATION
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“LuMai”

A feasibility Study Presented to the Faculty of College of Business Education

COLLEGE OF ST. CATHERINE QUEZON CITY

In Partial Fulfillment of the Requirements for the Degree Bachelor of Science

in Business Administration Major MARKETING MANAGEMENT

By:
MALICIA, TRISHA JOYCE P.
IDAVA, DENISE ANN A.
RIEGO, CHELDEN
PERALTA, JAKE
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CHAPTER I: INTRODUCTION - Overview

Introduction/Background of the Study

“LuMai” is a word that came from “Lu” as Lumpia and “Mai” as Siomai.
LuMai means Gayuma in Ilonggo. LuMai are made of vegetables instead of
meat and a researcher used that name because it has been tested at the time that
they made a product. A kid who doesn’t like vegetable were able to eat LuMai
without knowing that it is a vegetable. Which means that LuMai can trick you
and catch your taste even with its unique ingredients.

Originally among other ingredients, siomai is frequently prepared of

ground beef, pig, or shrimp. It is frequently wrapped in wonton wrappers after
being combined with minced carrots or other extenders. It has a crispy exterior
since it is either steamed or fried. While, Lumpia-wrapped is a variation on
spring rolls that are created in the Philippines and frequently contain
ingredients such ground pork, carrots, onions, cabbage, ginger, garlic, and soy
sauce. Either the mixture is scooped into compact balls of raw beef or it is
sautéed in a skillet as a pre-cook.

Nowadays, consumers would rather purchase an artificial food product

with a lower nutritional value than one that is readily available in the market
and claimed to be healthy. Introducing a nutritious product to the general
public, such as healthy dumplings with vegetables, may have benefits beyond
those of the customer, such as the encouragement for the people who doesn’t
like vegetables.
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The researchers make this product proposal with the intention of providing
their esteemed customers with new dishes that offer wholesome fare that will
be enjoyable for both adults and children alike and that can be afforded by any
type of customer. The researchers add special ingredients to the product, such
as carrots, potato and squash. A researcher would like to introduce a new
variety of dumpling.

Mission
We are committed to provide healthy, nutritious and tasty food and service
where a customer will enjoy and come back at a reasonable price.
Vision
To be known and recognize by the customers who offers healthy food that
is unique to the taste of customers and have encourage people who doesn’t like
to eat vegetable to change their perceptions.

Statement of the Problem

The study aims to determine the effectiveness of establishing a “LuMai”

business along Quirino Hi-way, Sangandaan, Quezon City, Metro Manila.

Specifically, the study sought to determine the:

1. What is the profile of the respondents in term of the following:
1.1 Age
1.2 Sex
1.3 Income
1.4 Religious affiliation
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2. What area can be identified as the market area of the proposed shop?

3. How marketable are the LuMai along Quirino Hi-way, Sangandaan,

Quezon City, Metro Manila in term of monthly sales?

4. How customers perceive the marketability of “LuMai” business in

terms of:
4.1 Price
4.2 Taste
4.3 Quality

5. The marketing aspects of the study:

5.1 Target Market
5.2 Demand
5.3 Product
5.4 Pricing Strategy
5.5 Promotion
5.6 Packaging

Objectives of the Study

The general objective of the study is to determine the marketability and

probability of LuMai product along Quirino Hi-way, Sangandaan, Quezon City,
Metro Manila.

1. To provide nutritious foods to boost the customers immune systems.

2. To offer an affordable nutritious food to consumers.
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3. To provide unique with a twist nutritious LuMai

4. To offer a quality service to the customer.

Significance of the Study   

The study shows numerous and significant aspect of LuMai.

The following are listed as possible benefits of this study:

Consumer: by offering them a unique lumpia and siomai variation that

is nutrient-dense and significantly healthier than the traditional lumpia and
siomai.
Farmers: these are the primary supplier of the essential elements. They
will be motivated to work hard as a result of this.
Readers: to assist them understand that vegetables can be used to make
lumpia and siomai.
Business people: the results of this study can help business people
decide how to advertise their vegetable lumpia and siomai.
Future researchers: the future researchers will learn more about the
unique lumpia and siomai variety thanks to this work. They might benefit from
this study if the new ideas are related to vegetables. This may serve as their
foundation for future product innovation.
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Scope and Limitations of the Study

This study will be condudcted in Quirino Hi-way, Sangandaan, Quezon

City, Metro Manila. This study is based on the management, marketing,
effectiveness, financial aspects and quality of the business. Children, Teens, and
Adults are the parts of the respondents. The product will be disseminated direct to
the customers and orders with delivery are accepted with in Sangandaan, Quezon
City from those who are willing to purchase the product.

Methodology   

This chapter describes and discusses how the researchers collect the
information and data that will be used during the entire study It provides
information about the respondents and the research's main topic. These chapters
also cover the type of research, research design, the research setting where the
study will be conducted, a description of our product, the outlook for the industry
and its size, the target market, market segmentation and presentation, in marketing
and sales activities, and a detailed description of our product and service that will
be applicable to our business. This also demonstrates the process of data
collection.

Other relevant information

Our “LuMai Business” is a form of healthy, nutritious and tasty food that
will offer to our customers. By making and observing while making our product
the children didn’t notice that our products is made of vegetables and they want to
eat more. Our product LuMai which is lumpia and siomai is made of pork and
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vegetables it has a lot of nutrients that will get in the pork like phosphorous,
selenium, and thiamine are all rich sources of vitamins and minerals. And also
Pork is a rich source of vitamins B6 and B12, which are also necessary for the
development of blood cells and proper brain function. Pork is a fantastic source of
iron as well since the human digestive system can easily absorb the heme-iron
present in red foods. Pork contains selenium, which is crucial for healthy thyroid
function. A six-ounce pork chop has more selenium than the daily recommended
intake by more than 100%. The very important ingredients in our product is
vegetables, will used a squash, potato and carrots. The first one is the squash are
abundant in vitamin C, which is vital for cell growth and repair. Squash also has a
lot of fiber, which helps with digestion. It also has a benefit that will get in
Squash, like it contains a wealth of vitamins, minerals, and antioxidants that have
a number of health advantages. Squash's antioxidants can be very helpful in
lowering oxidative stress. In turn, this might aid in lowering the risk of cancer.
Squash also has additional health advantages, including: improved eye health,
reduced risk of depression and enhance skin health. Second ingredients are potato,
Potato are an excellent source of many vitamins and minerals, especially
potassium and vitamin C. and also potatoes harbor some healthy antioxidants that
are responsible for many of their health benefits and mostly concentrated in the
skin. The last ingredients are carrot, Carrot is a great source of potassium,
antioxidants, and vitamin A. Carrots are colored orange by a pigment called beta-
carotene, which is also healthy for your health. When ingested in food, it
transforms into vitamin A and imparts the yellow or orange color to other fruits
and vegetables. Nutrient-rich carrots are great for your health. Antioxidants
included in them may help shield your cells from harm and stave off diseases like
cancer and heart disease. Here are a few more advantages of carrots for your
health: eye health, lower cancer risk, weight loss and lower cholesterol.
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Eating LuMai it helps to provides health advantages people who

consume more vegetables and fruit as part of a healthy diet will likely have a
lower chance of developing various chronic diseases. LuMai made of
vegetables it gives you the nutrients your body needs to stay healthy and
maintain its structure. provides health advantages People who consume more
fruits and vegetables as part of a healthy diet will likely have a lower chance
of developing various chronic diseases. Vegetables give you the nutrients
your body needs to stay healthy and maintain its structure.

Definition of Terms

For the better comprehension on this feasibility study, the following

definition of terms are provided:

Capitalization – each partner's financial investment in launching a business.

Carrots -  (Daucus carota), herbaceous, generally biennial plant of
the Apiaceae family that produces an edible taproot. Among common varieties
root shapes range from globular to long, with lower ends blunt to pointed. Besides
the orange-coloured roots, white-, yellow-, and purple-fleshed varieties are
known.
Demand – refers to how many items a consumer is willing to purchase at a
specific price.
Form of ownership – refers to a type of business form of organization.
Ground pork – Is a combination of lean meat and fat from any part of a pig. It
can be ground finely or coarsely, and like ground beef, depending on the amount
of fat in it, it can be regular, lean, extra lean, etc.
Healthy - eating a variety of foods that give you the nutrients you need to
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maintain your health, feel good, and have energy. These nutrients include protein,
carbohydrates, fat, water, vitamins, and minerals.
Income statement – form of financial statement that displays the company's
yearly sales along with its expenses paid for the entire year.
Lumpia - A common appetizer in the Philippines that consists of a food wrap
(Lumpia wrapper) covering a variety of savory ingredients.
Marketing - is the process of developing, disseminating, delivering, and
exchanging offerings that are valuable to customers, clients, partners, and
society as a whole.
Management - is the coordination and administration of tasks to achieve a goal.
Marketing Strategy - a plan of action designed to promote and sell a product or
service.
Nutrition – the process of providing of obtaining the food necessary for health
and growth.
Potato - The starchy edible tubers of this annual nightshade (Solanaceae) plant
are harvested for human consumption. As a cooked vegetable, potatoes are
commonly served whole or mashed. They are also processed into potato flour,
which is used in baking and as a sauce thickening.
Siomai - Is the Filipino term for steamed Chinese dumplings that are usually
filled with pork, occasionally shrimp.
Structured Questionnaire – a written instrument used in gathering information
through survey.
Squash - genus of flowering plants of the gourd family (Cucurbitaceae), many of
which are extensively farmed for use as vegetables and as feed for livestock.
Vegetable - a plant or part of a plant used as food, typically as accompaniment to
meat or fish, such as a cabbage, potato, carrot, or bean.