QUESTION 1:

Indicate the average sales level of the following oral OTC’s by categorizing each
according to the given scale:

 Pain Killers and Analgesics

Pain Killers and Analgesics

2%
29%
38%

very low
low
moderate
high
very high

31%

After conducting the PHARMACIES survey the average sales of pain killer and
Analgesics is very high which is 38%.
 Supplements and Multivitamins

Sales
17% 6%
4%

very low
low
moderate
high
very high
38%

35%

 After conducting the PHARMACIES survey the average sales of

Supplements and Multivitamins is moderate which is 38%.
 Laxatives

Laxatives
10% 8%
17% 22%

very low
low
moderate
high
very high

43%

 After conducting the PHARMACIES survey the average sales of

Laxatives is moderate which is 43%.
 Antacids

Antacids
19% 14%

very low
low
moderate
26% high
very high

42%

 After conducting the PHARMACIES survey the average sales of

Antacids is high which is 42%.
  Oral Rehydration Salts (ORS)

Oral Rehydration Salts (ORS)

26%
4%

32%
very low
low
moderate
high
very high

38%

After conducting the PHARMACIES survey the average sales of oral rehydration
salts (ORS) is high which is 38%
  Probiotics

Probiotics
12% 1% 11%

very low
low
30% moderate
high
very high

46%

After conducting the PHARMACIES survey the average sales of probiotics is

moderate which is 46%.

QUESTION 2:
In your opinion, to what extent do the following factors affect the demand (and
sales) for OTC’s:

 Advertising
 Advertising

4% 15%
25%

not at all
marginally
to some extent
to a reasonably high
25%
very high

32%

From the analysis we come up with the decision that the sale of OTC is affected by
advertising which is 32% to some extent.

 Doctor’s Prescription

Doctor’s Prescription
9%
4%

40%
18% not at all
marginally
to some extent
to a reasonably high
very high

29%

From the analysis we come up with the decision that the sale of OTC is affected by
the doctor’s prescription is 40% which is very high.
  Previous experience of the consumer or previous experience of someone
close to the consumer

Previous experience of the consumer or previous

experience of someone close to the consumer
13% 4% 20%

not at all
marginally
to some extent
to a reasonably high
very high
29%

34%

From the analysis we come up with the decision that the sale of OTC is affected by
previous experience of the consumer which is 34% to some extent.
  Brand image of the OTC

Brand image of the OTC

16% 8% 13%

not at all
marginally
to some extent
to a reasonably high
very high

31%

32%

From the analysis we come up with the decision that the sale of OTC is affected by
Brand image which is 32% to some extent.
  Price (affordability)

Price (affordability)
14% 13%

not at all
19% marginally
24% to some extent
to a reasonably high
very high

29%

From the analysis we come up with the decision that the sale of OTC is affected by
price which is 29% to some extent.
  Shelf Space/Position given to the OTC

Shelf Space/Position given to the OTC

13% 21%
6%

not at all
marginally
to some extent
to a reasonably high
very high

32% 28%

From the analysis we come up with the decision that the sale of OTC is affected by
Shelf Space/Position given to the OTC to some extent which is 32%.
  Pharmacist’s recommendation

Pharmacist’s recommendation

11% 12%
6%

not at all
marginally
to some extent
to a reasonably high
very high
35%

35%

From the analysis we come up with the decision that the sale of OTC is affected by
pharmacist’s recommendation to some extent which is 35%.

 Packaging
 Packaging
16% 26%
4%

not at all
marginally
to some extent
to a reasonably high
very high

27%
26%

From the analysis we come up with the decision that the sale of OTC is affected by
the packaging to some extent which is 27%.

QUESTION 3:
How frequently do your customers seek your advice while buying Probiotics:
 How frequently do your customers seek your advice while
buying Probiotics:
23%
35%

Rarely
Occasionally
Frequently

43%

From the analysis we come up with the decision that 42% of consumers
occasionally seek advice while buying probiotics.

QUESTION 4:
How likely are customers to change their intended brand of ORS on
recommendation of a pharmacist?
How likely are customers to change their intended brand of
ORS on recommendation of a pharmacist?
11% 2% 21%

Highly unlikely
Unlikely
Possibly
Likely
33% Highly Likely

34%

From the analysis we come up with the decision that the 33% of customers
possibly change their intended brand of ORS on recommendation of a pharmacist.

QUESTION 5:
What is the extent to which you receive doctors’ prescription for anti-diarrheal
treatment containing Probiotics
 What is the extent to which you receive doctors’
prescription for anti-diarrheal treatment containing
Probiotics
11% 3% 14%
Not at All
Marginally
To some Extent
To a reasonably high extent
To a very high extent
33%

40%

At the time of survey we come up to know from pharmacist that 39% to some
extent they receive doctor’s prescription for anti-diarrheal treatment contain
probiotics.

QUESTION 6:
Which types of doctors prescribe probiotics as treatment for diarrhea:

Which types of doctors prescribe probiotics as treatment

for diarrhea:
2%

34%
General Physician
Consultants
Pediatrician
None of the all
55%

9%
There is high range of general physician which is 55% who prescribe probiotics as treatment for
diarrhea.

QUESTION 7:
What is the extent to which you receive doctors’ prescription for anti-diarrheal
treatment containing ORS:

What is the extent to which you receive doctors’

prescription for anti-diarrheal treatment containing ORS:
26% 3% 13%

Not at All
Marginally
To some Extent
To a reasonably high extent
To a very high extent

28%

29%

At the time of survey we come up to know from pharmacist that 29% to a

reasonable high extent they receive doctor’s prescription for anti-diarrheal
treatment contain ORS.

QUESTION 8:
Assuming that some consumers do end up buying a brand of Probiotics
recommended by pharmacist, which factor is most likely to influence their
decision:
 4%

34%
Trust and previous relationship
with the pharmacist
Price
54%
Better promised efficacy of the
Alternative suggested by the
pharmacist
Any Other Factor (Specify)
8%

A large number of customer’s decisions rely on trust and previous relationship

with the pharmacist and end up buying a brand of Probiotics recommended by
pharmacist.

QUESTION 10:
Which type of ORS is preferred by adult consumers:

Which type of ORS is preferred by adult consumers:

15%

Instant Powder form

Ready-to-use Liquid solutions

85%
The adult customers highly use ready to use liquid solutions as compare to instant
powder form.

QUESTION 11:
In terms of packaging and quantity offered, which type of instant powder form
ORS is preferred more by consumers:

In terms of packaging and quantity offered, which type of

instant powder form ORS is preferred more by consumers:

27%
1. One that makes approximately
one liter of liquid solution and can
offer around 4 adult doses
2. One that makes can be
dissolved in a glass of water and
offers one single dose

73%

Around 73% consumer’s prefers a solution that dissolves in a glass of water which
offers one single dose.

QUESTION 12:
For an instant powder form Probiotics that makes one single dose, what is the
quantity that most consumers are likely to buy:
 For an instant powder form Probiotics that makes one
single dose, what is the quantity that most consumers are
likely to buy:
8%

1. Pack of 10 sachets or more

2. A few loose sachets

92%

Almost all consumers like to have loose sachets.

QUESTION 14:
To what extent would the following factors encourage you to recommend a newly
introduced brand of Probiotics (that also contains ORS) to your customers:
 Trade discounts

Trade discounts

11% 10%

21% Not at All

25% Marginally
To some Extent
To a reasonably high extent
To a very high extent

33%

Well customers have different perspectives as 33% at a high extent encourage a

newly introduced brand of Probiotics (that also contains ORS) but there are
customers who don’t recommend such products.
  Trade promotions

Trade promotions

11% 6%
16%
29% Not at All
Marginally
To some Extent
To a reasonably high extent
To a very high extent

37%

From trade promotions customers have different perspectives as 37% at a some

extent encourage a newly introduced brand of Probiotics (that also contains ORS)
but there are customers who don’t recommend such products.

 Proven efficacy of the ORS

 Proven efficacy of the ORS

5% 15%
34%

Not at All
Marginally
To some Extent
To a reasonably high extent
14% To a very high extent

31%

Well customers have different perspectives as 31% at a reasonably high extent

encourage a newly introduced brand of Probiotics (that also contains ORS)

 Knowing that it is preferred and recommended by doctors

Knowing that it is preferred and recommended by doctors

3% 11%
35%

Not at All
19% Marginally
To some Extent
To a reasonably high extent
To a very high extent

33%
customers have different perspectives as 34% not at all encourage a newly
introduced brand of Probiotics (that also contains ORS)

QUESTION 15:
For an instant powder form ORS + Probiotics, what kind of Shelf Keeping Unit
(containing multiple sachets) would you prefer:

For an instant powder form ORS + Probiotics, what kind of

Shelf Keeping Unit (containing multiple sachets) would you
prefer:
5%
1. Paper cartons or boxes that can
be placed on shelf or counter
36%

2. Paper cartons or boxes that can

be hung from a hook creating a
dispenser-like packaging, making
it easy to sell individual units
(sachets)60%

3. Any other (please specify):

The consumers highly recommend paper cartons or boxes that can be placed on
shelf or counter.