AUSTRIA

Overview and Trade opportunity

 INB 372

Magazine
Submitted to

MAHTAB MUNTAZERI (Mbt)

Lecturer, Dept. Of Marketing

School of Business & Economics

North South University

Submitted By

Name sdsclmlm ID
Moliick Tanzim Akhtar 1612146030
MD. Monowar Murshed 1611305030
Taushif Islam 1520854630
Farhan sadiq 1612648030

Section 18

Date of Submission 01th September, 2018

Austria is a German speaking country in central Europe, characterized by mountain village brogue
architecture and imperial history. It got its independency on 26, October, 1955. It has a total area of
83,879 square kilometer and a population of 8.82 million people. Vienna is the capital of Austria. 73.6%
of total population identify themselves as Roman Catholic and 4.7% consider themselves as protestant.
They have GDP of 477.672 billon. The
Country’s’ overview and culture
y use euro as euro as their currency

Architectural and natural

Austria is known for its iconic architectural and
endless natural beauty of mountainous alpine
surrounding. They have famous architectural
structure like Hochosterwitz Palace, Vienna state
opera, Hofbung Imperial Palace. Place like Zell Am
See and Eisriesenwelt Cave are the super natural
beauty of Austria

FOOD AND DRINKS

Bread, cheese, Potato meat are their regular food
.Wiener Schnitzel is their traditional food. Knöde,
Tafelspitz, Brettljause etc are popular food of
Austria.Austria has a long winemaking tradition. Their
wine is popular all over the world
 Festival
Austria’s La Strada Street and poppet festival is a
famous festival all over the world. It was held on every
summer. Poppet master from all over the world gather TRADITIONAL DRESSING OF AUSTRIA
in Austria during this festival for showing their poppet
show

Clothing
Dirndl is the tradition dress of Austrian female .The dirndl
consists of a bodice and skirt or a pinafore dress, a low-cut
blouse with short puff sleeves, full skirt and apron.

Man's traditional clothing is made from leather, linen and

wool. 'Lederhosen', knee-length trousers or short-pants made
from leather are worn with rustic shoes and wool socks.

Traditional dress of Austria

Behavior
They are not conservative nation but they are so much protective about their culture. They maintain their
tradition carefully.
Business attractiveness

There are some business sectors in Austria which are strong in world market. Such as renewable energy industry,
export of wine, first class service sector, agriculture & cattle firming and tourism. Austria produce a number of
electricity by using water and wind. The services industry is Austria's fastest growing industrial sector. About one
sixth of Austria's three million wage and salary workforce is employed in the trade and industry sector, which
contributes some 13% to the GDP. Tourism is the country's biggest foreign exchange earner and the fastest growing
sector. Again Among the insiders of the wine business, and despite being only a small winegrowing country, Austria
has gained an excellent reputation for producing some top-scoring wines. About 32,000 wineries produce an
average of 2.5 million hectoliters of wine per year.

Geographical Location

Austria’s central geographical position provides ideal access to the emerging markets of Central & Eastern Europe.
For instance, Vienna is just 266 km from Budapest and 299 km from Prague. The 2,000 km of modern highways and
freeways, and dense network of air routes mean that all areas of Central & Eastern Europe are quickly reachable
from Austria. Austria has a land port ,air station and water port which help Austria to accelerate their business
Political culture

Parliament of Austria

Political culture
Austria is a federal parliamentary republic with a head of government - the chancellor - and a head of state - the
president. The country consists of 9 states (Bundesländer). Both regional and federal governments exercise
executive power. The federal Parliament consists of 2 chambers: the Lower House (National rat) - directly elected
- and the Upper House (Bundesrat) - elected by regional parliaments.
Key resource

Key natural resources

Austria has unusually diverse mineral resources
for a small country. It is the world's largest
producer of magnetite. There are also
significant deposits of lignite and iron ore and
smaller deposits of wolfram, antimony,
gypsum, graphite (lower grade), dolomite,
talcum, kaolin, quartz, and salt.

Natural beauty (Tourist place)

Austria has a lots of beautiful place.it attract number of
tourist every year. St Anton am Arlberg, Wachau, Zell am
See etc are some popular tourist place of Austria.

Zell am See Wachau

Trade

Trade overview
Austria shipped US$168 billion worth of products
around the globe in 2017. That figure represents
roughly 1.1% of overall global exports estimated at
$15.952 trillion one year earlier in 2016. From a
continental perspective, over three-quarters (77.9%) of
Austrian exports by value were delivered to fellow
European countries while 9.3% were sold to Asian
importers. Austria shipped another 7.5% worth of
goods to North-American clients. At 1.1% each, smaller
percentages were sent to Africa and also Latin America
excluding Mexico but including the Caribbean.

Austrian’s Company
Ten Austrian corporations rank among Forbes Global
2000. Below is a sample of the major Austrian
companies that Forbes included:
 Andritz (other industrial equipment)
 OMV Group (oil, gas)
 STRABAG (construction services)
 Uniqa (diversified insurance)
 Voestalpine (iron, steel)
 Ams AG (semiconductors)
 Austria Metall (metals)
 Borealis (polyethylene, plastics)
 Bösendorfer (pianos)
 Julius Meinl (coffee)
 KTM (motorcycles)
 OMV (petroleum)
 Red Bull GmbH (beverages)
 Rosenbauer (fire-fighting vehicles)
Relation with Europe union

Since Austria joined the European Union in the year 1995, the
country’s real gross domestic product (GDP) has increased by
about 9.7%. Moreover, some 13,000 additional jobs have been
created each year, whereas foreign direct investment has
tripled, Austria’s exports could be more than doubled from the
original level of EUR 33 billion.

Five interesting facts about Austria

 The name Austria derives from a Germanic word ‘austro’, meaning ‘east’
 The Austrian flag is one of the oldest national flags in the world
 The sewing machine was invented by Josef Madersperger, an Austrian
 Approximately one quarter of the population of Austria lives in Vienna
 Austria is known for its mountain railways and trains such as the
Giselabahn