ND Creative Media Production Y2 – SEM 2 - 2020

Understanding the Creative Media Sector

Assignment Details Contents
Title: Understanding the Creative Media Sector This is your Assignment brief for this Unit. It
Assessors: Faustina Starrett covers Four Outcomes, in which you must achieve
School: Media, Multimedia & Performing Arts a Pass. The brief outlines what you must do to
Programme level: 3 Assignment number: 2 achieve a Pass, Merit, or Distinction. Read the
Careers Portfolio Scenario and Tasks and follow them closely using
Issue date: 13/02/2020 Interim hand-in (if the notes and guidelines covered in class and
applicable): resources provided.
Feedback: Due: 08/05/2020 This assignment is linked to work you are doing in
other Units which you can provide links to.
IV: Jim Doherty IV date: 05/02/2020
ND Creative Media Production Y2 – SEM 2 - 2020
Understanding the Creative Media Sector
Outcomes:
1 Understand the structure and ownership of the media sector
2 Understand ethical and legal constraints within the media sector
3 Understand the regulation of the media sector
4 Know about employment opportunities and job roles in the media sector
5 Be able to prepare personal career development material.
Scenario

As a Media Producer, you must create a Careers Portfolio that shows an understanding of the Media Industries you
are seeking employment in. The portfolio must include the following:

Provide casework on two Creative Media Companies including Regional or National & Multi-National examples. You
should also Cross Reference your case work from Unit 8 Understanding the Television and Film Industries Where
relevant )

Evidence of research for a minimum of 2 vacancies for prospective employment and training in your intended
profession. A clear description of the job roles involved in these 2 posts (management; creative; technical; research;
administrative) and the working patterns. (Shift work; fixed term; office hours; freelance; irregular patterns; hourly
rates; piece work) Try to ensure that the vacancies are in different areas with different working patterns. Choose
realistic vacancies that explore your own career development from completion of your NDMP. Your research should
also show an awareness and understanding of types of contracts of employment and legal and ethical constraints
that could affect your working life.

You must write up an industry Curriculum Vitae using – www.linkedin.com and produce a short show reel and/or
portfolio of your work for distribution to prospective employers, clients or colleges.
These self-promotional materials should highlight your skills, abilities, achievements and creativity.
Reference your completed UCAS, CAO or HND Application listing your education, training and skills development
including your personal skills, technological skills, training needs and personal development plan.
Ensure you have referenced all sources of information/Training provided including guest speakers, workshops
attended, (Curriculum Project events), Industry visits and Erasmus opportunities where applicable.

Please note that your show reel should be between 1-30sec but no longer.

Indicative Content
ND Creative Media Production Y2 – SEM 2 - 2020
Understanding the Creative Media Sector
1 Understand the structure and ownership of the media sector – Part 1 –Opening Statement
Sector: television, radio; film; animation; interactive media; publishing; press; photo-imaging; advertising and
marketing .Structure and ownership: private ownership; public service media; multinationals; independents;
conglomerates; voluntary; cross-media; diversification; vertical and horizontal integration; share of ownership;
mergers and takeovers; cross-media regulation; sources of income; product diversity; profitability of product range;
performance against financial concerns; organisational objectives; licenses and franchises; competitors; customers;
national and global competition and trends
2 Understand ethical and legal constraints within the media sector – Part2 – Casework
Ethical: social issues and sensitivities, e.g. representation of gender, representation of religious beliefs, linguistic
usages, accessibility; professional body codes of practice, e.g. BBC producers’ guidelines, accessibility standards
Legal: content, interpretation and application of laws relating to media, e.g. Broadcasting Act 1990(and later
amendments),Obscene Publications Act 1959 (and later amendments),Films Act 1985, Video Recordings Act 1984,
Race Relations Act 1976 (and later amendments), Human Rights Act 1998, privacy law; copyright and intellectual
property law; libel law
3 Understand the regulation of the media sector – part 3 –Casework cont
Regulatory and professional bodies: British Board of Film Classification (BBFC), Television, Radio and
Telecommunications Office for Communication (Ofcom), Press Complaints Commission (PCC), Advertising Standards
Authority(ASA), British Academy of Film and Television Arts (BAFTA), Regulatory issues: e.g. ownership, monopoly,
access, consumer choice, freedom of information, censorship, taste and decency
4 Know about employment opportunities and job roles– Casework examples
Employment opportunities: Job roles: e.g. creative, technical, editorial, marketing, managerial, administrative, legal,
financial; Professional development: education and training, work experience; sources of information, trade unions,
careers services, references, portfolio, show reel, functional skills (ICT, Mathematics, English )Professional
behaviour: reliability; attendance and punctuality; commitment; efficiency; self-presentation; communication skills;
contribution to team projects; time management; personal responsibility

5 Be able to prepare personal career development material – Showreels/Linkedin Profiles

Career development material: examples of work, e.g. portfolio, show reel

Tasks Pass Criteria

ND Creative Media Production Y2 – SEM 2 - 2020
Understanding the Creative Media Sector
You must create a Careers Portfolio, which shows an understanding To achieve each outcome a learner must
of the media (Creative) industries. The portfolio must include the demonstrate the ability to:
following:
P1 describe the structure and
ownership of the media
1. Provide an Opening summary statement describing the sector
structure and ownership of the media sector and why you want to
work in it.
P1 Report (1,000w)

P2 describe ethical and legal

2. Provide case studies (2) on Creative Media Companies of your constraints within the media
choice - 1 Regional 1 Global. (You can also Cross-Reference as sector
applicable to Unit 8 ‘Understanding the Television and Film
Industries’ Include vacancies for prospective employment and P3 describe the regulation of the
training ;A clear description of the job roles involved in these 2 media sector
posts and the working patterns.Your research should also show an
awareness and understanding of types of contracts of employment, P4 describe employment
legal and ethical constraints and regulatory constraints that could opportunities and job roles in
affect your working life and issues and debates arising. the media sector
P2,P3,P4 (Powerpoint Presentations-3 Sections )

3. Prepare a Show reel to show your skills, achievements and P5 prepare personal career
creativity. Upload to You Tube or Vimeo (1-30mins) Include a development material using
completed Application/Linked in Profile listing your education, basic formal language.
training, and skills analysis including your personal skills,
technological skills, training needs and personal development
plan.Cross-reference to your www.weebly.com site to evidence
your portfolio projects and events calendar.
P5 e- Portfolio

The tasks are designed to give you the opportunity to meet the
grading criteria P1, M1 and D1. Above.

Merit Criteria Distinction Criteria

ND Creative Media Production Y2 – SEM 2 - 2020
Understanding the Creative Media Sector
Merit: - Pass criteria plus following:
M1 explain the structure and
ownership of the media
sector with reference to
detailed illustrative examples
M2 explain ethical and legal
constraints within the media
sector with reference to
detailed illustrative examples
M3 explain the regulatory issues
affecting the media sector
with reference to detailed
illustrative examples
M4 explain employment
opportunities and job
roles in the media sector
with reference to detailed
illustrative examples
M5 prepare carefully produced
personal career development
material using generally
correct formal language.
Distinction: - Merit criteria plus following:
D1 comprehensively explain
the structure and ownership
of the media sector with
reference to elucidated
examples
D2 comprehensively explain
ethical and legal constraints
within the media sector
with reference to elucidated
examples
D3 comprehensively explain the
regulatory issues affecting the
media sector with reference
to elucidated examples
D4 comprehensively explain
employment opportunities
and job roles in the media
sector with reference to
elucidated examples
D5 prepare personal career
development material to
a quality that reflects near professional
standards,
consistently using correct
Formal language.
ND Creative Media Production Y2 – SEM 2 - 2020
Understanding the Creative Media Sector
Further Guidance
Industry Speakers Calendar (COVID19 -Cancellations)
Moodle – Student Interactive Learning Platform
Careers Education Advice Information & Guidance (CEAIG)
Student Services Resource Centre (Tower Building)
UCAS/ related Careers Information workshops & Events
Industry Events & Speakers
BREXIT BOOTCAMP
Foyle Film Festival Industry Workshops: (Covid19-interruptedcourse Calendar)
BFI Training course Opportunities
Royal Television Awards –
‘BEST IN FE’ Awards
Books
Dyja E ‘BFI Film and Television Handbook’ (British Film Institute, updated yearly)
Geraghty C ‘The Television Studies Book’ (Hodder Arnold, 1997)
Gomery D and Hockley L Television Industries (BFI Publishing, 2006)
Hesmondhalgh D Media Production (Open University Press, 2005)
Hilmes M the Television History Book (British Film Institute Publishing, 2003)
Holland P The Television Handbook (Routledge, 2000)
Johnson C and Turnock R ITV Cultures: Independent Television over Fifty Years
(Open University Press, 2005)
Langham J Lights, Camera, Action: Working in Film Television and Video (British
Film Institute, 1996)
Journals
Broadcast Magazine
Royal Television Journals
Screen International
Websites
www.ucas.ac.uk
www.jobs.ac.uk
www.worksmart.org.uk
Www.bbc.co.uk— the BBC's online resources for television, radio and film employment and training
opportunities
www.bfi.org.uk — website of the British Film Industry
www.broadcastnow.co.uk — daily broadcast, production and radio news, plus jobs TV ratings and analysis
www.shootingpeople.org/account/auth.php — a film makers’ network site with Information about jobs and
resources
www.skillset.org.uk — website of Skillset, the Sector Skills Council for the audiovisual
Industries
Www.ukfilmcouncil.org.uk — website of the British Film Council