About brand personality: Vogue by prince is a clothing brand.

In Bangladesh they have continued to

amass growing number of loyal customer. Their target customer is actually young women from 20 to 40
years, who are successful and beautiful. But now they are trying to targeting also men, adult & kids. They
embody the notion of affordable fashion. They strive to create their clients the newest trends coupled with
comfort at affordable price.

Similarity of my personality and brand personality:

 My personality is Defender. As my personality is unique from others ,I like to present myself in a

unique way and the brand also always aims to produce something unique.
 Something that I like about this brand is traditional and trendy .which also goes with my
personality.
 Those who are student like me can afford this brand.
 I like to wear comfortable as well as trendy dresses which also relate with this brand personality.

Most of the time this brand match with my personality, that’s why I like to buy from this brand mostly.