Intro To AIM

Mutimedia Systems 8/7/2017
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INTRO TO A.I.M.
ANIMATION | INTERACTIVITY | MULTIMEDIA
What is Multimedia?
• Derived from the words “Multi” and “Media”
– Multi
• Many, Multiple, Various, Several
– Media
• distribution tools used to deliver or present
information - text, graphic, voice, images, music and
etc.
• a form of mass communication – newspaper,
magazine, radio, television.
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Definition of Multimedia
 Multimedia is any combination of:
GRAPHIC
TEXT
VIDEO
AUDIO
ANIMATION
 Delivered to the user by computer or other

electronic devices to present information.
MULTI + MEDIA
hardware or software
various, many, used
multiple
+
++
for communicating or
to deliver information
MULTIMEDIA is a combination of different

media via a computer system used to deliver
information to the people.
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Elements of Multimedia
5 Elements of Multimedia Text
TEXT TEXT
GRAPHIC
VIDEO
AUDIO
ANIMATION
 Combination of alphabets, numbers and symbol to

form a sentence or words to express something.
 Text is the most basic element of multimedia.
 A good choice of words could help convey the
intended message to the users (keywords).
 Used in contents, menus, navigational buttons 6
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5 Elements of Multimedia
Text
TEXT
➢ Can be developed using any text editor (Notepad, WordPad)

➢ However, to give special effects to text, graphics software is
needed. (MS Word)
➢ Can have different typeface, size, color and style, background
color to suit the professional requirement of the multimedia
software.
5 Elements of Multimedia Text
 Example: Public Service Announcement
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GRAPHIC GRAPHIC
TEXT
Graphic
VIDEO
AUDIO
ANIMATION
 A digital representation of images of non-text

information such as drawing, chart, diagram, or
picture
 Purpose: to show more clear information, to
illustrate ideas, and to develop an attractive
application.
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GRAPHIC
Types of Computer images: bitmap (or
Graphic
paint images) and vector (or just plain

drawing)
Real images that can be

Bitmap
captured from cameras or
images
scanners. (photos)
Draw on the computer and

Vector
only required a small amount
graphics
of memory. (logo, clipart)
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GRAPHIC Bitmap graphics are made up of colored
pixels. Pixels are squares of varying colors
Graphic
that once put together give you an image.
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GRAPHIC Vector graphics are not constructed with
pixels at all (although they are displayed on
Graphic
your computer screen as pixels). They are

actually made-up of mathematical
expressions and instructions that produce
lines, curves and filled shapes.
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Graphic
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GRAPHIC
AUDIO TEXT
VIDEO
AUDIO
Audio
ANIMATION
 Produced by vibration, as perceived by the sense of

hearing.
 In multimedia, audio could come in the form of
human voice, instrumental notes, natural sound,
speech, sound effects, and music score.
 Purpose: to make a lively presentation
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AUDIO ➢ Types of audio or sound: analog
and digital audio.
Audio
Digital Audio Analog Audio
• the digital sampling of the actual sound • the original sound signal.
used in multimedia. • we can record analog audio file.
• special audio editors like Audacity
can be use to convert analog audio
files into digital audio files.
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Audio
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VIDEO TEXT
GRAPHIC
VIDEO
AUDIO
ANIMATION
 The technology of capturing, recording,
Video
processing, and transmitting moving images.
 Consists of images displayed in motion.
 Purpose: to provide a powerful impact in a
multimedia program
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VIDEO
➢ Why digital video?
Advantages Disadvantages
• video clips can be edited • digital video files are
easily large in size
Video
• video files can be saved • transferring video files

in a computer while can take a long time
maintaining its quality especially when using
• video files can be the Internet.
transferred within a
computer network
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ANIMATION TEXT
GRAPHIC
VIDEO
AUDIO
ANIMATION
 Process of creating an illusion of movement

 Created by the consecutive display of static
Animation
images
 Tells a story
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ANIMATION
 a sequence of still images that change over time

to portray the illusion of motion and to tell a
Animation
story
 Animation strictly is a visual illusion
 Purpose: to further enhance / enrich the
experience of the user, to make static
presentations come alive 20
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ANIMATION ➢ Types of digital animation:
➢ 2D (two-dimensional) and
➢ 3D (three-dimensional)
• In 2-D space, the visual changes that
bring an image alive occur on the flat
Cartesian x and y axes of the screen.
2D
• Ex: A blinking word, a color-cycling
Animation
(2 Dimension)
logo, or a button or tab that changes
state on mouse rollover
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• In 3-D animation, software creates a
virtual realm in three dimensions, &
changes (motion) are calculated along
all three axes (x, y, and z), allowing an
Animation
3D image or object that itself is created

(3 Dimension) with a front, back, sides, top, and
bottom to move toward or away from
the viewer
• Ex: spinning, or flying across the
screen
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Animation
2D 3D
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Animation
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Importance of Multimedia
“Tell me and I will forget; show me and I may remember; involve
me and I will understand”
-Chinese proverb
In fact, research shows that people remember only 20% of what

they see, 30% of what they hear. When they see and hear it, they
remember 50%, if we include some interaction; they will
remember 80% of it.
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Importance of Multimedia
• Activates multi-sensory system creating rich
experiences
• Provides richer and broader range of
information
• Improves retention
• Better understanding
• Gives life to flat information
• Enhances user enjoyment
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Interactive Multimedia
• When the user is given the option of controlling the
media elements.
– Hence, users of interactive multimedia applications
become active participants instead of the passive
recipients of information
Hyper Media
 A combination of hypertext, graphics, audio, video,
(linked elements) and interactivity culminating in a
complete, non-linear computer-based experience.
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Example
• Hyper Text and Hyper Media
Main Page
1. Video link
2. Image link
3. Audio Link
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Example
• Interactive Multimedia
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Elements to make an
Interactive Multimedia Project
• Hypermedia
• Navigational buttons
• Menus
• User’s input
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Modes of Multimedia Interactivity

1. Linear Interactivity
➢Not interactive
➢User have no control over the content that is
being showed to them.

➢User is a passive receiver of the multimedia
content most of the time.
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1. Linear Interactivity
➢ Content is usually arranged in sequence :
Example: a movie - although a movie is multimedia, it
is not interactive (the user has no control over the
sequence of events).
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2. Non-Linear Interactivity
➢Interactive
➢User can control the sequence and progress of
the multimedia content.

➢Two way communication.
➢Users are given navigational controls like buttons
or links(active user).
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2. Non-Linear Interactivity
➢ Content is usually has links:
Example: Internet - uses tools like hypermedia to connect
text, graphic, audio, or video to other parts/screen.
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Mutimedia Systems 8/7/2017

 Delivered to the user by computer or other

MULTIMEDIA is a combination of different

5 Elements of Multimedia Text

 Combination of alphabets, numbers and symbol to

➢ Can be developed using any text editor (Notepad, WordPad)

5 Elements of Multimedia Text

 Example: Public Service Announcement

 A digital representation of images of non-text

paint images) and vector (or just plain

Real images that can be

Draw on the computer and

your computer screen as pixels). They are

 Produced by vibration, as perceived by the sense of

 The technology of capturing, recording,

• video files can be saved • transferring video files

 Process of creating an illusion of movement

 a sequence of still images that change over time

3D image or object that itself is created

In fact, research shows that people remember only 20% of what

Modes of Multimedia Interactivity

being showed to them.

content most of the time.

Modes of Multimedia Interactivity

Modes of Multimedia Interactivity

the multimedia content.

➢Users are given navigational controls like buttons

Modes of Multimedia Interactivity

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