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'The authors thank the authorities of the Lincoln Theater in Decatur, Illinois for permission to
conduct this study. Address correspondence to J. Houran at 301 University Court West,
Springfield, IL 62703.
1456 R. LANGE & J. HOURAN
TABLE 1
MEANS AND STANDAUI
DEVU\TIONS
OF THEINTENSITY
RATINGS
FORALL SUBSCALES
BY GROUP
research (Houran & Lange, 1996a; Houran & Lange, in press). Since stirnu-
lation of the temporal lobe has consistently elicited similar emotional re-
sponses (Heath, 1975; Weingarten, Cherlow, & Holmgren, 1977; Vdenstein
& Heilrnan, 1979), the present findings strongly support our hypothesis
(Houran & Lange, 1996a) that context effects alone can be sufficiently pow-
erful to stimulate the temporal lobe in a manner similar to stimulation by
electromagnetic fields.
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