'A bouquet of abstract flowers with 

an indefinable femininity.'

Digesh Shah
GEOGRAPHIC SEGMENTA
EGM ENTATION
TION:: Metros.
DEMOGRAPHIC SEGMENTA
EGM ENTATION
TION:: Rich Women.
PSYCHOGRAPHIC SEGMENTATION:
 Based on Lifestyle: Luxurious.
 Based on Personality: Ambitious.
BEHAVIORAL SEGMENTATION:
 Based on Occasions: Special Occasions.
 Based on Benefits: Qu
Quality.
SINGLE SEGMENT SPECIALIZATION:
 Rich women residing in metros.
The task of positioning is to deliver a central
idea about a company or an offering to the
target market.
STRATEGIES:
To strengthen its own current position in the
consumer·
consume r·ss mind.
To grab an unoccupied position.
To build a USP(Unique Selling Proposition) viz.
quality.
Product 
Promotion
Price
Place
Groovy : Deep, spirit ual, earthy and sensual with notes of wild crafted
Madagascan Mandravasarota Leaf, Canadian Black Spr
lack Spruce, French Grand Fir,
ir,
Croatian Juniper Berry, French Cypress Leaf and
eaf and Croatian Lavender Bud.

Summer of Love: Gorgeous, sexy and seductive floral with Indian

Jasmine, Madagascan Ylang Ylang, African
African Vanilla
Vanilla Bean, Moroccan Rose and
light notes
notes of Chinese
Chinese Litsea Cubeba
Cubeba and Tunis
Tunisian
ian Orange Blossom.
Blossom. Simply
irresistible.

Spring : Light, sweet, feminine floral with wild French honey bee extract
and organic Indian Jasmine.

Psychedeli
Psychedelic
c: Sensual, lush, mysterious and romantic with extracts of
organic Madagascan vanilla bean, Madagascan ginger root and organic sweet
orange peel.

Flower Ch
Child: Light,
Light, airy and sweet
sweet floral
floral with
with Albanian
Albanian Orris Root,
Root,
Bulgarian Rose, Turkish Rose, Madagascan Rose Geranium and Croatian
Lavender Flower.
Celebrity Endorsed Perfumes

Mariah Carey, Luscious Pink, £19.49 

Celine Dion, Enchanting, £9.99 
Christina Aguilera, Inspire, £18.49 
J-Lo, Deseo, £14.99 
Jade Goody, Controversial, £18.99 
Kate Moss, Velvet Hour, £19.99 
Kylie Minogue, Sexy Darling, £24.99 
Katie Price, Besotted, £17.45 
Nicole Kidman, Chanel No5 ,
£100 for 15ml of perfume
Groo
Groovy
vy-- Rs.
Rs. 1750
1750/-
/-
Summer
Summer of Love
Love-- Rs. 1850/-
1850/-
Sprin
Spring-
g- Rs.
Rs. 1999
1999/-
/-
Psyche
Psychedeli
delic-
c- Rs. 2250/-
2250/-
Flower
Flower Child-
Child- Rs. 2499/-
2499/-

(All bottles would be of 150 ml)

Head-offices in each metros

Distributors

Malls, Gift Shops, Beauty Parlors & Perfume

Shops.
Giving Samples & demo·s
demo·s of the product.
Advertising in Newspapers, TV Channels,
distributing pamphlets & hoardings.
The packaging would be done
in ravishing semi-transparent
box with the company logo on
the front of it.
1)Chanel No5
2)Woods Of  Winds
3)Jo Malone White
Jasmine & Mint  Cologne
4)Yardley English Rose
5)Gucci Rush
Beauty industry rakes in $32 billion annually with
fragrances as the top sellers.
The biggest factor
biggest  factor driving the industry is the profit 
margin, which can be as much as 95 per cent.
Worldwide market demand
market  demand increases 5% annually.
Starting out as might  sound
t  as a fragrance maker might so
intimidating because the competitors are those
high-end designers and celebrities. However, since
this business continues to grow at 5%
at  5% annually,
there will always be a place for a new fragrance
creator.
Annual expendit ure: Perf umes $15 billion
Thank You!!