New Product Design (Creative Presentation)

1. Product
AJ’s 4 PEN has a four color inks of the product which are black, red, blue and violet.
The word PEN stands for; Positive, Enlighten, and Nifty.
 Positive- it is thinking about the good qualities and good result will happen.
 Enlighten- to give knowledge or understanding and motivate to study well.
 Nifty- it helps you to achieve a certain thing because it is useful and attractive.

The names of the product are derived from the first name of the owners which is AJ’s 4 PEN;
A stands for Alliah, and four Js are stands for Jasmine, Jeralie, Joy and June.
AJs are made with cylinder case, thrust tube, clip/coupler assembly, ball point and locker.
The designs are consists of diamond in cap or cover,
Examples of materials are thrust tube, twist mechanism, and sliding.
The product is fixed already, but the customers they have option to use again and refill the ink.

2. Concept
a. Opportunity
 For office worker and students it is portable to bring and use this pen.
 It easily to find this product in different office and supply outlets or stores.
 It might help a people to reduce their stress, and can possibly entertain the mood.
b. Market
 For the office worker and students
 Also available to the people who want portable and convenient to use
3. Bill of Materials
Cost of Materials:

Twist Mechanism 15 pcs P215

Thrust tube 15 pcs P130
Sliding 15 pcs P120
Locker 15 pcs P110
Box 15 pcs P40
Ink 15 pcs P300
Diamond 15 pcs P120
Cap 15 pcs P110
Cylinder case 15 pcs P150
Ball point 15 pcs P180
Total P1500
P100.
SP P145.75
Profits: P2,186.25

4. How to produce the product

 1st Step: We bought a high and good quality of inks such as black, red, and blue. We make a new
color by using red and blue to produce violet.
2nd Step: A thrust tube to put the inks
3rd Step: After putting the inks inside of the thrust tubes, the machines will assemble the pen
by those materials such as ball point, twice mechanism, slider and locks.
4th Step: After assembling, we put the print logo of the company beside of the pen.
5th Step: Packaging and Shipping to distributors and different supply outlets or stores.
5. Analysis of Product versus competition (at least 2) on key attributes.
 We can offer personalize name that can put a sticker on beside the body of the pen.
 It is portable and refillable
 Satisfying in a way of shaking the product that could help to entertain or release stress.
6. Product Objective
a. How does product meet customer wants and needs?
 4 color inks in 1 pen.
 It gives attraction to the customers because of the fashion style of the pen.
 Refillable and convenient to bring and use the pen.
b. How does it defeat competition?
 Offers conveniently
 It will make you save money to buy another new pen because it is refillable
 Thru online or in our store we can give or offer personalized name on the pen by putting
stickers.
c. How it is Unique?
 It can give customers a satisfaction.
 4 in 1 pen
7. Positioning
AJs 4 PEN offer positivity, enlightenment and niftiness to the customers.
8. Marketing Strategy
 Promotion every back to school
 Advertising through social media like youtube, facebook, and twitter
 Tarpaulin near malls and supply outlet/store to notice our product.