SHAKERS

CORNER
BUSINESS PLAN

B. Table of Contents

I. EXECUTIVE SUMMARY …………………………………………………………………….. PAGE 3 - 4

 Type of Business According to Ownership
 Type of Business According to Activity
 Contact Information
  Mission Statement
 Vision Statement
 Short term Goals
 Long Term Goals
 Start Up Capital
 Source of Capital
II. DESCRIPTION OF THE BUSINESS IDEA AND MARKET …………………………. PAGE 5
 Description of the Business
 Description of the Market
III. COMPETITIVE ANALYSIS …………………………………………………………………….. PAGE 6
 Competitors
 SWOT Analysis
IV. MARKETING STRATEGY ……………………………………………………………………… PAGE 6
 Products
 Packaging
 Prices
- Our Prices
- Reasons for setting the price
- Computation
V. ORGANIZATION OF THE BUSINESS & STAFF………………………………………… PAGE 8
 Organizational Chart
 Staff Qualifications

VI. FINANCIAL PROJECTION……………………………………………………………………… PAGE 9

 Projected Sales Quarterly
 Projected Quarterly Income
 All Expenses Quarterly
VII. APPENDIX…………………………………………………………………………………………… PAGE 10
VIII. GRADE ……………………………………………………………………………………………….. PAGE 11
 I. EXECUTIVE SUMMARY

Business Name: Shakers Corner

Type of Business According to Ownership: Partnership

Type of Business According to Activity: Manufacturing

Contact Information: Facebook: Shakers Corner

Instagram: @ShakersC

Twitter: @ShakersC

Contact Number: 09172998211

(02) 516 2911

Vision Statement: Our vision is to have a business that never gets boring. A business that
ensures happiness, enjoyment and satisfaction of our customers.

Mission Statement: Our mission is to entice people to try new things like different combinations
and different flavours. We want them to enter our store and come out happy.

Short Term Goals: To sell in a small place to give our product exposure. And to improve our
product based on the comments and suggestions of the costumers.

Long Term Goals: Our long term goal is to stay in business, to be flexible along with the many
changes in the field of merchandising.

Start Up Capital:

Source of Capital:
Appliances:

 Cooler - P 3,000.00
 Blender - P 6, 500.00
 Knife - P 500.00

Others:

 Apron - P 150.00 /each

 Plastic Gloves - P 100.00 /box
 Hairnet - P 20.00/each
 Utensils - P 150.00
 Straws - P 75.00

 
 II. BUSINESS IDEA AND MARKETING

A. Description of the Business

We as young entrepreneurs have seen the needs and wants of our generation, we have
seen the high demand for refreshing drinks and a wacky variation of flavours. We feel that our
product will do well to the high demand of these beverages. We have also based some of the
wants and needs that we have incorporated in our business to our wants and needs also to the
wants and needs of those close to us or around us.

B. Description of the Market

Since our food cart will be located in San Beda College Alabang we are expecting to
draw the attention of students and teachers or the said institution. The size of the student body
will be enough to give us a good profit, yet we also want to aim to get the teachers and
administrators in our market for the exposure of our products. We are looking at more than 500
students in the Grade 9 batch of this school year.
 III. COMPETITIVE ANALYSIS

COMPETITORS STRENGTHS WEAKNESSES

ERV Variation in Flavor Price

Fior Gelato Taste Price

Chillers Taste & Size Incomplete Flavors

Café Bene Known Shop / Café Price

Mini ERV Cheap Size

Whoopee Cheap Size

A. Competitors

B. SWOT Analysis

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Cheap Price
compared to A business that has People will be
Competitors Just opened curious & intrigued
We are to advertise
Hygienic Preparatory Not yet well known/ our product &
Area lacking in exposure business

Variated & Common Beginners in the Learn from simply

Flavors field of Management observing
Beating said
Size & Quality Lot of Competitors competitors in taste
 IV. COMPETITIVE ANALYSIS

A. Products
A.I Specolous Shake
 Our product is shakes but we added a new flavor which is the Specolous
Chocolate Shake with toppings on top.

A.II

 Our shake will be placed on a plastic cup

B. Price
B.I Competitor’s Price

COMPETITOR PRICE

ERV P 65 – 75/drink

WHOOPEE P 30/drink

CAFÉ BENE P 70-90/drink

FIOR P 55 – 65/drink

CHILLERS P 45 – 60/drink

B.2 Our Price

 Tall – 65
  Short – 55
 Mini - 45

B.3 Reasons for setting the Price

 We have computed the ingredients and their respective prices and came up
with the prices of our drinks, they are certainly reasonable prices.

B.4 Computation

List of Ingredients: Prices: Amount Used in

1. Lotus Cookies P 69/pack 3 biscuits/drink

2. Vanilla Ice Cream P 245/gallon 3 scoops/drink
3. Fresh Milk P 81/liter ½ cup of Fresh Milk
4. Ice P 25/pack 4-5 blocks of Ice per drink
5. Chocolate Bars P 190/bar3 Small Chocolate pieces
6. Crushed Graham P 33/pack 3 teaspoons/drink
7. Chocolate Syrup P 180/125ml bottle
8. Marshmallows P 80/pack

V. ORGANIZATIONAL CHART

OWNERS:

Mika Dimaano, Julia Martinez, Liza Gaela, Ico Acosta, Uwld Arciaga, Heinrich Quintong, Kenneth Hernal
 Staff Requirements:
 Must be a High School Graduate
 Must be 18 yrs. old and above
 Must be clean & organized
 Must be with minor experience

 Salary of the Staff

 Staff gets 500 – 550/day

V. FINANCIAL PROJECTION
A.1

Our Product is a silky, smooth, sweet treat for those who need a little sweetness to
brighten up their day. Our special innovated product is to be called Speculous Chocolate
Shake and is

A.2

Our product is meant to be packaged in a plastic cup with our business name and
logo. It could be topped off with Ice Cream depending on the what the customer prefers, we
also have a couple of choices for toppings.

VI. APPENDIX
 Company Stall

 Recipe of the Product:

VII. GRADE