A REPORT/STUDY ON PRODUCTION

PLANNING AND CONTROL OPERATION

OF ASIAN PAINTS

SUBMITTED BY:
JAYSHREE DUTTA
ROLL NO. 26
 CONTENTS:
1)Brief profile about the company.
2)Asian paints PLANT
3)Competitors
4)Manufacturing process
5)Financial Scenario
6)Marketing strategies
7)Quality Control
 BRIEF PROFILE OF THE COMPANY
Asian Paints is an Indian multinational Company headquartered
in Mumbai, Maharashtra. The company is engaged in the
business of manufacturing, selling and distribution of paints,
coatings, Products related to home décor, bath fittings and
providing of related services. Asian Paints is India’s largest and
Asia’s third largest paints corporation. As of 2015,it has the
largest market share with 54.1% in the Indian paint industry.
Asian paints is the holding company of Berger International.

TYPE Public
Traded as BSE:500820
NSE:ASIANPAINT
Industry Chemical
Founded 1942
Founder Champaklal Choksey,
Chimanlal choksi,
Suryakant Dani and
Arvind Vakil
Headquarters Mumbai, Maharashtra, India
Products Basic and industrial chemicals,
decorative paints, industrial
refinishing products, coatings
Website www.asianpaints.com
 OUR PLANT
The technology for the manufacturer of Pentaerythritol was licensed from
Hercules Inc of USA. We have developed good capabilities in the manufacturing
process and have established processes that help us control impurities like
formals. We manufacture Pentaerythritol in 2 primary grades of penta with
purities varying from 98-99% in Mono penta and 83-85% Di penta in Di
Pentaerythritol. Impurities like Tri-Penta, cyclic and linear formals, though present
in our product also,are in much lower quantities.

Easters made using our products Di-Pentaerythritol are used in US and EUROPE
in aviation industry. Granular grade of Di-penta produced by Us is quite popular
due to advantages in safe handling at user end.

Penta division is engaged In the manufacturer of formaldehyde. Formaldehyde is

manufactured from Menthol and is key a input raw materials used for the
manufacturer of pentaerythritol. It is used mainly fpr captive consumption.
 COMPETITORS

Market share in india

ASIAN PAINTS GOODLASS NEROLAC BERGER PAINTS ICI JENSON SHALIMAR

5%
6%

13%
42%

16%

18%
THE MANUFACTURING PROCESS
Making the paste
 1 Pigment manufacturers send bags of the fine grain pigments to paint
plants.There, the pigment is premixed with resin(a wetting agent that
assists in moistening the pigment), one or more solvents, and additives to
form a paste.

Dispersing the pigment

 2 The paste mixture for most industrial and some consumer paints is now
routed into a sand mill, a large cylinder that agitates tiny particles of sand
or silica to grind the pigment particles, making them smaller and dispersing
them throughout the mixture. The mixture is then filtered to remove the
sand particles.
 3 Instead of being processed in sand mills, upto 90% of the water based
latex paints designed for use by individual homeowners are instead
processed in a high speed dispersion tank. There, the premixed paste is
subjected to high speed agitation by a circular toothed blade attached to a
rotating shaft.This process blends the pigment into the solvent.

Thinning the paste

 4 Whether created by a sand mill or a dispersion tank, the paste must now
be thinned to produce the final product. Transferred to large kettles, it is
agitated with the proper amount of solvent for the type of paint desired.

Canning the paint

 5 The finished paint product is then pumped into the canning room. For the
standard 8 pint(3.78 liter)paint can available to consumers, empty cans are
fist rolled horizontally into labels, then set upright so that the paint can be
pumped into them. A machine places lid into the filled cans, a second
machine presses on the lids to seal them. From wire that is fed into it from
coils, a bailometer cuts and shapes the handles before hooking them into
holes precut in the cans. A certain number of cans are then boxed and
stacked before being sent to the warehouse.
Financial Scenario
900

800

700

600

500
Series 1
400 Series 2
Series 3
300

200

100

May-15
Apr-14

Dec-14
May-14

Oct-14

Apr-15
Jan-14

Mar-14

Jun-14

Aug-14

Nov-14

Jan-15

Mar-15
Feb-14

Jul-14

Sep-14

Feb-15

 Market capital INR 8million

 Stock trading at INR 773.6
 Indian promoters 53%
 No share holding by foreign collaborators
 Net profit margin 9.8%
 CFO- Jayesh Merchant(comp sec)

 Cash flow trend indicate increasing operational excellence,

low input from investment and a great market response
driving the net cashflow
 Marketing strategies
 Company is using different techniques such as advertising campaign, sales
promotion, personal selling, direct marketing and public relation to
increase sales
 A total amount of 85 crore is spent on the ad campaign by asian paints.
This particular ad campaign ‘Mera walla Blue’’Har ghar kuch kehta hai’
 Online marketing for urban customer as well as Asian paints has started
customer helpline service(24*7)
 Rural marketing initiatives since 1970
 Distribution is one of the main focus strategy of Asian paints.
 Advertising and promotional expenditure started in 1980s.
 Advertising methods-Radio, TVCs, Print, Internet, OOH, POP, Retail outlets,
Seminars and workshops.
 QUALITY CONTROL
Paint manufacturers utilize an extensive array of quality control measures. The
ingredients and the manufacturing process undergo stringent tests, and the
finished goods is checked to insure that it is of high quality. A finished product is
inspected for its density, fineness of grind, dispersion, and viscosity. Paint is then
applied to a surface and studied for bleed resistance, rate of drying, and texture.

In terms of the paints aesthetic components, color is checked by an experienced

observer and by spectral analysis to see if it matches a standard desired color.
Resistance of the color to fading caused by the elements is determined by
exposing a portion of a painted surface to an arc light and comparing the amount
of fading to a painted surface that was not so exposed. The paints hiding power is
measured by painting it over a black surface and a white surface. The ratio of
coverage on the black surface to coverage on the white surface is then
determined, with 0.98 being high quality paint. Gloss is measured by determining
the amount of reflected light given off a painted surface.