Stephen King

IT

Foteini A.
Content: The advertisement is about
a horror movie played in the cinema.
The red balloon is symbolic because
the killer clown always holds a red
balloon. It is a narrative story.
Executional style: Ethos
‘A complete history adapted from the
master of horror’, makes the audience
curious about the story of their
favorite author and why he is called
master of horror.

Appeal:
❏ The background is dark- it looks scary.
❏ It causes fear .
❏ It is mysterious.
❏ It gives details about the author and the producer.
Content:The advertisement is Appeal:
about the same movie in a
different country. The eyes belong
❏ The background is white like
to the killer clown called the face of the clown.
Pennywise. ❏ Basically it’s his face in a
very close angle.
❏ Does not give details.

Executional style:It is emotional appeal

because it is meant to cause fear.
 Executional style:It is
Content: This is called a guerilla Transfer because it
advertisement. It will attract explains the main phrase
people who pass by that street. of the movie like a
The red balloon is symbolic. It is description of it.
in front of a sewer because the
most common phrase in the
movie is ‘You'll float too’.

Appeal:
❏ Symbolic- red balloon.
❏ Does not give details.
THANK YOU
If I was advertising...

A balloon falling- does

not float in the water.

Disadvantage:
Gives the ending.

Advantage:
Makes the audience
curious.
Stephen King’s book IT.

I bought this book because Stephen King is the best author of horror
books. I have watched the movie and it made me curious, I want to learn
more about the mystery of that town.