MGT B820 Strategy (Autumn 2019)

Rubric: Extended Essay (40% of Course Score)

Criteria Course Fail Acceptable Good Excellent

Intended (<40%) (40 – 59%) (60% - 75%) (>75%) Score
Learning
Outcomes
(See Note)
Introduction  Background information on your  Your essay provides fair  Your essay provides  Your essay provides excellent
(15%) chosen organization is incomplete coverage of the background comprehensive coverage of coverage of the background
or missing. information on your chosen the background information information on your chosen
/15
organization. on your chosen organization, to the degree that this
organization. information is able to get the
reader’s interest.
0.0 – 5.5 6.0 – 8.5 9.0 – 11.5 12.0 – 15.0
Identification of 1, 2  Your identification of key  Your choice of key concepts  Your choice of key concepts  Your essay provides a
key concepts and concepts and theories is absent or and theories is stated, but their and theories is stated with sophisticated presentation of the
theories and irrelevant. relevance is not clearly concise and suitable key concepts and theories,
/10
articulation of articulated. articulation. reflecting an understanding of the
their relevance relationships between course
(10%) concepts and context.

0.0 – 3.5 4.0 – 5.5 6.0 – 7.5 8.0 – 10.0

Application of 1, 2, 3, 4  Your essay provides no or
concepts and insufficient explanation of your
theories (30%) chosen concepts and theories.
 Your essay lacks sufficient
supporting details and evidence in
explaining the key concepts and
theories.
 You provide no or insufficient
application of concepts/ theories
in analysing the organizational
strategy and its relationship with
competitive advantage.
0.0 – 11.5
 Your essay provides a fair
explanation of some relevant
concepts/theories.
 You include some, but
insufficient, supporting details
and evidence when analysing
the relationship between
organizational strategy and
competitive advantage
 Your discussion and analysis
are a bit thin, and some
arguments are not very
convincing.
12.0 – 17.5
 You apply relevant concepts
and theories are suitably in
analysing the organizational
strategy and its relationship
with competitive advantage.
 You present a good level of
detail and evidence is to
support your analysis.
 You provide evidence of a
good level of subject
knowledge.
18.0 – 22.5
 Your essay covers relevant concepts
and theories in depth, with details
and appropriate examples.
/30
 Your essay is comprehensive,
coherent, and well-structured, with
effective arguments that reflect
mastery of the key course concepts
and theories,
 You demonstrate excellent subject
knowledge.
 Your discussion is insightful and
interesting, and is supported by
strong and sufficient evidence
23.0 – 30.0

1
Recommendations 1, 2, 3, 4  Your essay provides no or
(30%) insufficient recommendations on
how the organization can enhance
its strategy.
 You apply no concepts/theories in
generating your ideas.
 Your essay exhibits an absence or
lack of details on how your
recommendations can be
implemented.
 Your essay provides fair
recommendations on how the
organization can enhance its
strategy.
 You introduce some relevant
concepts or theories, but you
do not properly or fully use
them in generating your ideas.
 You provide some, but
insufficient, details on how
your recommendations can be
implemented.
 Your essay provides good
recommendations on how
the organization can
enhance its strategy.
 You introduce relevant
concepts and theories
suitably, and apply them in
generating your ideas.
 You provide a good level of
details and discussion on
how your recommendations
can be implemented.
 Your essay provides sound
recommendations that are presented
and backed up by highly logical and
/30
strong arguments.
 You provide a cohesive,
comprehensive overview of the
chosen concepts and theories for
generating your recommendations.
 You provide an excellent level of
specific details on how your
recommendations can be
implemented.

0.0 – 11.5 12.0 – 17.5 18.0 – 22.5 23.0 – 30.0

Style and  Your content is very disorganized.  Your content is fairly  Your content  Your content is very well-written
Organization  Your written English is poor. well-organized. well-structured. and structured.
(15%)  Your written English is fair.  Your written English is  Your essay is coherent, logical, and
 Your essay contains many /15
grammatical errors.  Your essay contains some good. enjoyable to read.
 You do not provide proper grammatical errors.  Your essay contains few
 You provide a complete and
referencing.  You provide a complete list of grammatical errors.
accurate list of references.
references, but it contains  You provide a complete list
major mistakes. of references, but it contains
minor mistakes.
0.0 – 5.5 6.0 – 8.5 9.0 – 11.5 12.0 – 15.0
Total Score /100

Note: Course Intended Learning Outcomes (CILOs)

1 Critically discuss and apply core issues, concepts, functions, processes, analytical tools and models for strategic management of firms.
2 Analyse the external and internal environment of an organization, and formulate and evaluate strategic alternatives at the business, corporate, international levels for achieving
sustainable competitive advantage of firms.
3 Formulate, analyze and evaluate strategic implementation for seeking congruence of strategies of firms.
4 Critically examine and analyse business ethics and social responsibility issues in the strategic management process.