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Econ Research (Milktea) PDF
Econ Research (Milktea) PDF
CHAPTER 1
INTRODUCTION
Milk tea is now one of the most popular trends in the food and beverage
industry. People go crazy over milk tea because of its low price, refreshing taste,
health benefits and the store’s ambiance (Raymundo, 2012).With the increasing
demand of milk tea, lots of entrepreneurs put up tea house everywhere. Some
people fancy the fun way of preparation which takes some time, but some do not
As the tea industry develops, there is an increase in the number of milk tea
stores all over the world and among any other milk tea stores; Dakasi is one of the
since 1990, serving fresh tea drinks. In 1999, it opened stores in Guangzhou, China
and eventually set up its main office there. After more than 10 years of endeavor,
outlets have spread throughout China and Southeast Asia. It’s now a tremendously
influential brand in China and has become the number one brand among its
counterparts.
upholds the business concept of quality, constant improvement and innovation with
a goal to attain 100% customer satisfaction and increase the economic efficiency of
the business, in which, the company has achieved outstanding results, and has won
praise from all sectors of the society, making Dakasi a one-of-a-kind tea drink
enterprise.
2
Pearl milk tea or bubble tea, and unique Taiwanese style fresh tea drinks
have been the favorite beverage of the Taiwanese people. These fresh, convenient
and tasty drinks have taken the world by storm. Mr. Luo, the brilliant and visionary
founder of Dakasi has devoted himself to leading the Dakasi Tea Drink Industry
towards this worldwide trend, developing its own unique products, providing
working.
All drinks at Dakasi are made with fresh ingredients with no artificial flavoring and
little to no additives. We pride ourselves in our own recipes for cooking tea, pearls
and sugar, guaranteeing a taste that cannot be found anywhere else. With our fresh,
unique, and convenient drinks, we want to make milk teas an indispensable part of
Milk tea shops are currently among the most popular hang-out places in the
metro along with cafés. “Times are changing, so do people. They want to socialize
more. A milk tea shop is therefore a perfect place for them. It gives a certain fun
and cool environment, whereas coffee shops tend to be more formal and serious.”
Today’s generation also has a special craving for anything sweet. Given
that milk tea is relatively a milder beverage than coffee (not to mention sweeter), it
has an after taste is not as distinct as its counterpart – a quality that most teens and
3
yuppies appreciate. Obviously, that is one the reasons why the industry continues
to prosper.
Moreover, milk tea, due to its flexibility, is fast becoming one of the most
popular tea drinks in the world and is gaining a lot of attention that leads to its high
demand. It has been suddenly patronized and many people go gaga on this kind of
beverage when in fact it already existed before. Acknowledging it, the researchers
were impelled to conduct an in-depth study of demographics and also how price,
price of related goods, income/allowance, taste, and future expectations affects the
demand of consumers for Dakasi milk tea to thoroughly understand the impact of
This study focused on the factors affecting the demand for Dakasi milk tea.
terms of:
1.2 age?
1.4 occupation?
2. What are the determinants of demand for Dakasi Milk tea in terms of:
3.1 price?
4
The main objective of this research was to determine the factors affecting
the demand for Dakasi milk tea. Specifically the study was conducted for the
following purposes:
Buyers are willing and able to purchase to a greater extent when the price
of a good is low and to a lesser degree when the price of a good is high. When the
price of a good rises consumers tend to shift from that good to other relative good
5
that as a cheaper price, so as when the price of a good falls, consumers tend to buy
more from that good than the other relative good that has an expensive price. Price
is inversely proportional to Quantity demanded when all other factors are held
The findings of Grewal in 2015 revealed that the influence of price and
promotions can attract new customers has become important in modern retailing.
H1: There exists relationship between price factor and demand applied when
how much will be the quantity they will buy they take into consideration the prices
Substitute goods are goods that can be used in place of one another (Gupta,
2017). An increase in the price of one of the goods will result to a rise in the
demand for the substitute good. Conversely, a fall in the price of one of the goods
will decrease the demand for the substitute good. A compatible example is an
increase in the price of Coke would cause a rise in the demand for Pepsi as several
consumers will shift from Coke to Pepsi (Beggs, 2018). It only shows that the
used together. An increase in the price of one of the goods will result to a fall in the
demand for the complementary good. It is also the case when a decrease in the
6
price of one of the goods will result to a rise in the demand for the complementary
H2: There exists relationship between price of related goods and demand applied
level of income affects the life style and attitude of a consumer. A person with high
income purchase expensive product and these with low income prefer to buy
product with lower price. Higher Income level’s purchasing behavior has a
cycle stage, lifestyle and self-concept and so on. These individual characteristics
bring about personal motivation, perception and preference (Brassington & Pettitt,
products and services which changes throughout their entire lifespan. Differences
H4: There exists relationship between taste or preference of consumers and demand
quantity demanded for that product. If the consumers anticipate that the future
price for a product will decrease, the demand will fall because the consumers will
wait for an advantage from the lower future price. On the contrary, If the buyers
foresee that the future price for a product will increase, the demand will rise in
First and foremost, this inquiry may immensely benefit the business
owners and managers for it serves as a way to better understand how some
factors affect the demand for milk tea they are selling. This may direct them into
improving their product and improving the way they run the business by helping
This study could be a great help to people from the same or similar
industry because they would be able to gain insights and find recommendations
The outcome of this study may be helpful for businesses students for they
can learn a competitive advantage through this study and it will also serve as a
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The result of this study could benefit the marketers for they will be able to
learn how different factors contribute greatly to the success of the organization.
They will learn the process of introducing and promoting the product or service
into the market and encourages sales from the buying public.
This research may also benefit the future researchers who wish to have
similar studies as they can get background information from the result of this study
The totality of this research will bring growth to the abilities of the
strengthen their character, and test their perseverance. They may also develop their
writing, analytical, and interpretational skills needed to make a good thesis. This
may also serve as an accomplishment to the researchers for they may gain
Moreover, they may also help people through sharing this study.
This inquiry focused on the determinants of demand for Dakasi milk tea
among generation Z in Cavite. It did not include the profitability, financial aspect,
The survey was conducted on November 2018 and the researchers limited
9
from the province of Cavite where the researchers have an access as the
CHAPTER II
REVIEW OF RELATED LITERATURE
This chapter reviews the related literature which supports and gives
credence to the details of this research. The researchers anchor this comprehensive
the problem. Concepts, findings, theories, and notions, from scholarly researches
and articles related to determinants of demand for Dakasi milk tea among
justify the researchers’ objective in undertaking it. This review of related literature
may later on be confirmed, negated, or improved by the new knowledge that this
study provided.
MILK TEA
Milk tea is tea with milk added. In some parts of the world (such as parts
of India), milk tea is the default type of tea, so 'tea' usually refers to milk team
while 'black tea' or 'tea without' refers to tea without milk (Raymundo, 2012)
GENERATION Z
Generational Kinetics which is managed by Dorsey, the birth years of Gen Z are
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DETERMINANTS OF DEMAND
Price
Buyers are willing and able to purchase to a greater extent when the price
of a good is low and to a lesser degree when the price of a good is high. When the
price of a good rises consumers tend to shift from that good to other relative good
that as a cheaper price, so as when the price of a good falls, consumers tend to buy
more from that good than the other relative good that has an expensive price. Price
is inversely proportional to Quantity demanded when all other factors are held
The findings of Grewal in 2015 revealed that the influence of price and
promotions can attract new customers has become important in modern retailing.
how much will be the quantity they will buy they take into consideration the prices
Substitute goods are goods that can be used in place of one another (Gupta,
2017). An increase in the price of one of the goods will result to a rise in the
demand for the substitute good. Conversely, a fall in the price of one of the goods
will decrease the demand for the substitute good. A compatible example is an
increase in the price of Coke would cause a rise in the demand for Pepsi as several
12
consumers will shift from Coke to Pepsi (Beggs, 2018). It only shows that the
used together. An increase in the price of one of the goods will result to a fall in the
demand for the complementary good. It is also the case when a decrease in the
price of one of the goods will result to a rise in the demand for the complementary
Income
for goods and services, other things equal (Jusoh, 2018). Goods that increase in
demand as income escalates are normal goods while goods that decrease in
Taste/Preference
of a certain product will also result to a change in the quantity demanded. In the
same way, when the tastes/preference is not met by a product, the demand for a
interests, activities, and opinions. The last factor is the psychological factor which
is the perception, motivation learning, attitudes and beliefs. This factor is regarded
13
opinions, forms and marketers can take actions to satisfy the consumer’s intense
needs.
such as age, gender, family life-cycle stage, lifestyle and self-concept and so on.
preference (Brassington & Pettitt, 2000; Macdonald & Sharp, 2000). Naturally,
their entire lifespan. Differences and changes in their tastes of clothes, foods,
Future Expectations
quantity demanded for that product. If the consumers anticipate that the future
price for a product will decrease, the demand will fall because the consumers will
wait for an advantage from the lower future price. On the contrary, If the buyers
foresee that the future price for a product will increase, the demand will rise in
educational level, etc. also play an important role in consumer’s purchase decision
process and can cause deviation from general patterns of consumer decision
Lamb et al. (2004) stated that cultural factor such as the culture and
value, subculture and social class of the consumers influence consumer buying
countries have diverse cultural influences which take a crucial role whenever
conspicuously from one city to another (Malhotra & Peterson, 2006; Qureshi et al.,
2015; Atilgan et al., 2005). Within a culture, there are subcultural groups or
entities that share the same customs, values, and norms. Subcultures can be divided
Consumer behavior change came from through ages (Dorota, 2013). The
older the person the more purchasing experience they have than the younger one.
Older people consider diversified option through the experience they have
developed while younger ones with less experience rely on brand and price. Thus
women and men perform different roles in every household; they have different
demands for certain products as well as they behave differently in the process of
male (Imam, 2013). Another study also shows female are the one who have more
Private Label Brands (PLBs) shopping experience than males (Irini, 2012).
Furthermore, man and women behave differently, they want different products and
they are likely to have different ways of liking and obtaining these. Gender has an
important role in consumer behaviors. Because, the differences between men and
women about expectation, want, need, life-style etc. reflect to their consumption
behaviors (Swarna, 2012). For instance, studies have revealed that gender,
education, income and age differentiate the consumers’ information search process.
Men are less likely than women to complain when they are dissatisfied with a good
or service in comparison to women they do not spread word of mouth and they are
significantly less likely than women going to use specialist magazines as a source
of information (Lee, 2005). Opposing this “Global PL-Trend” (2010) noted gender
level of income affects the life style and attitude of a consumer. A person with high
income purchase expensive product and these with low income prefer to buy
product with lower price. Higher Income level’s purchasing behavior has a
Moreover, Cheung et al. (2005) said that apart from factors regarding the
selected services and the motivation, there is evidence in the literature that socio-
demographic factors have impact on individuals’ attitudes. The results also rejects
16
the study of Beneke, Scheffer, and Du (2010) who concluded that demographic
variables such as income, education and age are likely to have a material effect on
purchase intention.
Whether the consumer has a wired lifestyle and the time constraints the person has
are much more influential. Consumers with high levels of privacy and security
concerns have lower purchasing rates in online markets but they balance this
characteristic with their quest for making use of the information advantage of the
environment.
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CHAPTER III
FRAMEWORKS OF THE STUDY
Theoretical Framework
buyers demand for goods and services and their respective prices. It builds the
basis for the demand curve, which relates consumer desire to the quantity of goods
available. Human beings demand goods and services to satisfy their needs and
wants, like, food, healthcare, clothing, shelter, entertainment, etc. The demand for
a good at a set price will mull over the satisfaction that a consumer expects from
This study merely relies on the law of demand. The law assumes a perfectly
competitive market wherein there are standardized products with many buyers and
sellers. The law states that ceteris paribus (assuming all other variables constant)
as price falls, the quantity demanded rises, and as price rises, the quantity
demanded falls. The other factors affecting demand are taste preference, number of
Brue, & Flynn, 2009). Taste and preference varies among individuals and is
commonly the basis for the willingness of an individual to buy a certain good. The
number of buyers, the income of consumers and prices of related goods are all
it is expected that when the number of buyers increases, the market demand also
increase. Income, on the other hand, when increased, will increase the spending
18
capacity of an individual and will increase the demand. Prices of related goods
however have two different cases depending whether the good is a substitute or a
complement. When the price of a substitute increases, the demand for the other
good decreases and when the price of a complement good increases, the demand
increases too.
Conceptual Framework
GMA Naic
GENDER
OCCUPATION
DEMAND FOR DAKASI MILK
TEA AMONG GENERATION Z
MONTHLY
INCOME/ALLOWANCE
19
conceptual framework of the researchers to be used as a guide for the study. The
aim is to analyze and evaluate the five factors affecting the demand for Dakasi
milk tea.
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CHAPTER IV
METHODS
Research Design
was used to describe the composition of workers under study. On the other hand,
between the dependent variable, demand, and the main independent variables,
future expectations.
Sources of Data
Majority of the data were accumulated from the answers and responses of
books, periodicals and online journals cited as a review of related literature and
research problems.
The respondents of the study consisted of 75 people and were part of the
generation Z which ages from 3-22 years old (born on the year 1996 – 2015). The
where the first available primary data source will be used for the research without
21
participants wherever you can find them and typically wherever is convenient. In
subjects. All subjects are invited to participate. The researchers preferred this kind
and fast as the data collection could be facilitated in short duration of time since
the researchers do not have lengthy time to conduct the study. Also, it allows the
researchers to obtain basic data and trends regarding the study without the
For the purpose of this research, quantitative data were gathered and
from a large sample prior to quantitative analysis. The survey was carried out in
ended questions have limited set of possible answers and can easily be analyzed
statistically. Through this type of question, the researchers were able to limit the
responses that are within the scope of this study. Since the researchers need to
identify the impact or simply determinants to the demand for Dakasi milk tea,
conducted this survey to discover how the demographics and also the price, price
contributes to the demand for the product. All of the questionnaires were
distributed through online survey. The answers and information of the respondents
subjected to statistical treatments. To answer the first statement of the problem, the
frequency, percentage, and rank were utilized for the socio-demographic profile of
the respondents such as their place of residence, age, gender, occupation, and
monthly income/allowance.
In the second statement of the problem, the frequency, mean, and rank were
determine the strength of relationship between the dependent variable (demand for
Dakasi milk tea) and a series of other changing or independent variables (price,
expectations).
23
CHAPTER 4
RESULTS
This chapter presents the data gathered in tabular forms. Each table is given
Table 1
Age and Gender of the Respondents
Gender
Age Rank
Female Percentage Male Percentage Total Percentage
13 0 0 1 3 1 1 4
17 2 5 2 5 4 5 3
18 20 53 12 32 32 43 1
19 11 29 16 44 27 36 2
20 3 7 3 8 4 5 3
21 1 3 0 0 4 5 3
22 1 3 3 8 4 5 3
TOTAL 38 100 37 100 75 100
Table 1 shows that the majority of the respondents are 18 years old which
compose of 43% of the total respondents. It was followed by 19 years old which
has 36%. Next in ranking are the 17, 20, 21 and 22 years old which represent 5%
of the total respondents 20%. Out of the total respondents, only 1% of the total
The table also shows that female compose the majority of the respondents
Table 2
Occupation
Student 72 97 1
Call Center Agent 1 1 2
Factory Worker 1 1 2
Graphic Artist 1 1 2
TOTAL 75 100
since the respondents are selected in the generation z. While there are three
respondents that are already working such as a call center agent, a factory worker
Table 3
Place of Residence
PLACE OF RESIDENCE
Kawit
Cavite City
1% Bacoor
Tanza 3%
1%
1%
Trece Martires
Amadeo
7% Imus
1% Indang 7%
4%
GMA
11% Carmona
11%
Silang
11%
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Table 3 shows that the majority of the respondents came from Dasmarinas
which occupies the 24% of the respondents. Then 20% of the respondents are from
General Trias. Next are from Carmona, Silang, GMA which compose 11% each
with a total of 33% of the total percentage of respondents. Then Imus and Trece
respondents. Lastly, respondents came from Kawit, Tanza, Amadeo and Bacoor
Table 4
Number of Dakasi milk tea purchased by the respondents in a month
1 2 3 5
2 25 33 1
3 23 31 2
4 11 15 3
5 9 12 4
6 1 1 6
7 1 1 6
8 1 1 6
10 2 3 5
Total 75 100
Table 4 shows that out of 75 respondents, 33% purchased Dakasi milk tea
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twice a month and the least number of purchased Dakasi milk tea every month is 6,
Table 5
Price
100 4 5 7
110 15 20 2
120 20 27 1
130 5 7 6
140 4 5 7
150 7 9 4
160 8 11 3
170 6 8 5
180 6 8 5
Total 75 100
The price of Dakasi milk tea purchased by the respondents is seen on table
5 wherein majority of the respondents normally purchase Dakasi milk tea at a price
of 120 and at a price of 100 shows the least purchase of Dakasi milk tea.
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Table 6
Price of Related Goods
100 7 9 4
110 13 17 2
120 20 27 1
130 6 8 5
140 2 3 6
150 7 9 4
160 8 11 3
170 6 8 5
180 6 8 5
Total 75 100
Table 6 represents the price of related goods of Dakasi milk tea which
shows that most of the respondents answered 120 as the price they are willing and
able to pay to the related products of Dakasi milk tea while at a price of 140 shows
the least number of respondents who are willing and able to buy the related goods
Table 7
Monthly Income/Allowance of the Respondents
Monthly
Income/Allowance Frequency Percentage Rank
1500 1 1 8
2000 2 3 7
2500 2 3 7
2800 1 1 8
3000 7 9 4
3500 3 4 6
4000 23 32 1
4200 1 1 8
4500 9 12 3
5000 13 18 2
6000 4 5 5
7000 1 1 8
8000 3 4 6
10000 2 3 7
12000 1 1 8
16000 1 1 8
18000 1 1 8
TOTAL 75 100
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respondents is ₱4000 which composes 32% of the total responses. It was followed
by 18% that has ₱5000 monthly income/allowance. Then 12% of the respondents
state that they have ₱4500 monthly income/allowance. Next is the ₱3000 which
has 9% over all the responses. It was followed by 5% of the total respondents that
answered that they have ₱8000 monthly income/allowance. Next is the ₱10000
which has 3% over all the responses. Finally, the monthly income/allowance of
₱1500, ₱2800, ₱4200, ₱7000, ₱12000, ₱16000 and ₱18000 has the same
Table 8
Taste/Preferences
1 1 1 4
2 5 7 3
3 55 73 1
4 14 19 2
TOTAL 75 100
Question: I love buying at Dakasi among all milk tea shops because their milk tea really suits my
taste. (4-Strongly agree 3-Agree 2-Disagree 1-Strongly Disagree)
the respondents Agree that they love to buy Dakasi milk tea among all milk tea
shops because it suits their taste while 1% of the total respondents Strongly
31
Disagree that they love to buy at Dakasi milk tea because it suits their taste which
Table 9
Future Expectations
1 5 7 3
2 23 31 2
3 44 59 1
4 3 4 4
TOTAL 75 100
Question: I will buy Dakasi milk tea more today when I am expecting that there is price increase or
income/allowance increase in the future.
that majority of the respondents Agree that they will buy Dakasi milk tea more
today when they expect that the price or income/allowance will increase in the
future while 4% of the total respondents Strongly Disagree that they will buy more
of today when they expect that the price or income/allowance will increase in the
REGRESSION ANALYSIS
where:
Qd = Quantity Demanded
P = Price
Pr = Price of Related Goods
M = Income
T = Taste
X = Future expectations
climatic conditions, etc. In this study, price, price of related goods, income, taste
and future expectations are used as determinants for Dakasi milk tea among
generation Z.
Interpretation:
If the price of Dakasi milk tea will increase by 1 peso, then the quantity
33
If the income will increase by 1 peso per hour, then the quantity demanded
for Dakasi milk tea will increase by 0.0005. Therefore, Dakasi milk tea is a normal
good.
If the price of related goods will increase by 1 peso, then the quantity
demanded for Dakasi milk tea will increase by 0.005. Therefore, Dakasi milk tea is
a substitute for other goods. Related goods in this are identified as other brand of
milk tea shop such as I love milk tea since it gained the highest percentage which
P value
R²
x (price, income, and price of related goods, taste, and future expectations).
CHAPTER VI
SUMMARY, CONCLUSIONS, AND RECOMMENDATION
This chapter represents the summary of findings based on the data gathered
from the study, the conclusions drawn, and the future direction offered by the
researchers.
Summary
The entirety of this paper states that, Generation Z are most associated in
consuming Dakasi milk tea. With that, the researchers were able to come up with
the problem to emphasize what determinants affect the demand for Dakasi milk tea
and make profile about the respondents; and include the determinants such as
price, price of related goods, income, taste, and future expectations to identify the
The study was anchored in the demand theory which serves as a guide to
explain the effect of determinants in the demand and the researchers provided
reviews of related literature and studies to support the significance of the study in
and were at age of 18. Next, there were more female respondents (38) than the
male respondents (37). Moreover, most of the respondents were students and have
between demand for Dakasi milk tea among generation Z and all the determinants
Conclusion
demand such as price, price of related goods, taste and future expectations and
demand for Dakasi milk tea as interpreted by the p value which means those
mentioned above obtained a value lower than the significant level of 0.05 and with
that the alternative hypotheses are accepted. Only the income does obtain a value
higher than that of the significant level of 0.05 and that means that the alternative
hypothesis is rejected.
If the price of Dakasi milk tea will increase, then the quantity demanded
will increase, then the quantity demanded for Dakasi milk tea will increase.
increase, then the quantity demanded for Dakasi milk tea will increase also and
therefore, Dakasi milk tea is a substitute for other goods. Additionally, if the
37
consumer's taste or preference is positive towards Dakasi milk tea then it leads to
Based on the results or findings of the study, the researchers infer that the
demand theory implies that the demand can be positively or negatively affected by
Marketers through the help of this study will be able to know what
marketing strategies to use. Since generation z is the most consumers of milk tea,
Dakasi or other milk tea shop marketers are of advantage to enhance their product
price of related goods, income, taste, and future expectations affect the quantity
demanded of the product they are selling. With these, they will be able to come up
the profile of the respondents. They may also use a different sampling technique
and different business to study. Moreover, they are encouraged to include more
determinants to further expand the scope of their study. In that way, they can
38
gather more information that may serve as a template to modify or improve their
REFERENCES
Atilgan, E., Aksoy, S., Akinci, S. (2005), Determinants of the brand equity: A
verification approach in the beverage industry in Turkey. Marketing Intelligence
and Planning, 23(3), 237-248
Beneke, J., Scheffer, M., & Du, W. (2010). Beyond price – An exploration
into the factors that drive young adults to purchase online. International Journal of
Marketing Studies, 2, 212–222
Grewal D,. (2015) The Effect of Store Name, Brand Name and Price Discounts on
Consumers’ Evaluations and Purchase Intentions . Journal of Retailing 74:331
352.
Gupta, C. (2018). How does the price of related goods affect the demand for a
commodity? Retrieved from https://www.quora.com/How-does-the-price of
related-goods-affect-the-demand-for-a-commodity
40
Lamb, C.W., Hair, J.F., McDaniel, C. (2004), Marketing. 7th ed. Oxford: Oxford
University Press
Maurice, S.C & Thomas, C.R. (2016). Managerial Economics. Retrieved from
Managerial economics (12th Edition)
McConnell, C. R., Brue, S. L., & Flynn, S. M. (2009). Economics. New York:
McGraw-Hill/Irwin.
Qureshi, M.I., Rasli, A.M., Jusoh, A., Kowang, T.O. (2015), Sustainability: A new
manufacturing paradigm. Journal Teknologi, 77(22), 47-53.
41
APPENDICES
SURVEY QUESTIONNAIRE
To the Respondent,
Demand for Dakasi Milk tea among Generation Z” as a partial fulfillment of our
University-Dasmariñas.
Cavite. In this light, we are humbly requesting for your time and effort to go over
this questionnaire as your responses will be very much helpful in achieving the
purpose of our research. Rest assured that the information you will provide will be
If you want to ask some details about the research that we are conducting, you can
Thank you!
Yours truly,
Researchers
43
GENERATION Z
Please supply the needed information. Do not leave any item unanswered.
Age _______
Gender
o Female
o Male
How many Dakasi milk tea do you purchase or consume in a month? ______
PRICE
At what price do you normally purchase Dakasi milk tea? (e.g. 110) ______
44
If you wish to purchase other milk tea, from which of the milk tea shops do you
prefer to buy?__________
At what price?_________
TASTE / PREFERENCE
I love buying at Dakasi among all milk tea shops because their milk tea really suits
my taste.
4- strongly agree
3- agree
2- disagree
1 strongly disagree
FUTURE EXPECTATIONS
I will buy Dakasi milk tea more today when I am expecting that there is price
4- strongly agree
3- agree
2- disagree
1 strongly disagree
45
REGRESSION
GRAPHS
DEMAND FOR
5 DAKASI MILK TEA
TEA
Predicted DEMAND
0
FOR DAKASI MILK
0 100 200
TEA
PRICE
0
Predicted DEMAND
0 100 200
TEA
MONTHLY
INCOME/ALLOWANCE Line Fit
Plot
10
DEMAND FOR DAKASI MILK
0 DEMAND FOR
DAKASI MILK TEA
0 10000 20000
MONTHLY INCOME/ALLOWANCE
TEA
DEMAND FOR
5 DAKASI MILK TEA
TEA
Predicted DEMAND
0
FOR DAKASI MILK
0 2 4 6
TEA
TASTE
0 Predicted DEMAND
0 2 4 6
TEA