Branding

• Definition:
A brand is a name, term, design, symbol or any
other feature that identifies one seller's good or service
as distinct from those of other sellers.
Branding often takes the form of a recognizable symbol
to which consumers easily identify, such as a logo.
Common.
• First and foremost, a unique brand can
have a huge impact on giving a
competitive advantage over rivals and
helping you acquire and retain
customers at a much lower cost.
 Importance of
Branding

• Understand Customers
• Define brand person
• Crystalize the brand promise
• Perfect visual assets
• Refine customer experience
• Remember to give back
• The process involved in creating a unique name
and image for a product in the consumers' mind,
mainly through advertising campaigns with a
consistent theme.
• Branding aims to establish a significant and
differentiated presence in the market that attracts
and retains loyal customers. Branding is almost
intangible.
• The purpose of branding is knowing and consistently
living from a true identity, from a real story, so that
executive leadership, sales, marketing, product, support,
operations, and corporate culture all align and mature in
a compelling manner of the product.
• Good branding elevates a business and builds
recognition and loyalty. Customers are attracted to
brands that share similar values with them. When you
showcase what you value through branding, customers
will develop an emotional connection to you.
 Types of Brands
• Individual Brands.
• Service Brands.
• Organization Brands.
• Personal Brands.
• Group Brands.
• Event Brands.
• Geographic Place Brands.
• Private-Label Brands.
Examples
Personality
• Five major traits
underlie personality,
according to psychologists.
They are
introversion/extroversion,
openness, conscientiousness,
extraversion, agreeableness
and neuroticism.
• The combination of characteristics or qualities that form
an individual's distinctive character.
• Personality, a characteristic way of thinking, feeling, and
behaving. Personality embraces moods, attitudes, and
opinions and is most clearly expressed in interactions
with other people. It includes behavioural characteristics,
both inherent and acquired, that distinguish one person
from another and that can be observed in people’s
relations to the environment and to the social group.
 Motivation
• Motivation is the word derived from the word
'motive' which means needs, desires, wants or drives
within the individuals. It is the process of stimulating
people to actions to accomplish the goals. In the
work goal context the psychological factors
stimulating the people's behaviour can be - desire for
money. success.
• Extrinsic Motivation----Extrinsic motivation
comes from outside us.
• Intrinsic Motivation----Intrinsic motivation is
done for internal reasons, for example to align
with values or simply for the hedonistic
pleasure of doing something.
• Introjected Motivation.
• Identified Motivation.
✓ Fishers man son---- President of India
✓ Tourist Guide------- Alibaba owner
✓ School teacher son---- King of Software
✓ Petrol station worker----Reliance
✓ Hotel supplier boy----IAS officer (Veerapandian, Madurai)
✓ House wife---IPS officer, Mumbai (M.Ambika)
✓ School teacher--- SRM university
✓ A degree holder--- CavinKare
 Leadership

• The action of leading a group of people or an

organization.
• A great leader posses a clear vision, is courageous, has
integrity, honesty, humility and clear focus.
• Great leaders help people reach their goals, are not
afraid to hire people that might be better than them and
take pride in the accomplishments of those they help
along the way.
 Leadership Skills
• Leadership is the art of motivating a group of
people to act toward achieving a common goal.
They are the person in the group that possesses
the combination of personality
and leadership skills to make others want to
follow their direction.
• Communication.
• Awareness.
• Honesty/Integrity.
• Relationship Building.
• Innovation.
• Developing Leadership Skills.
 Conti…..

• Set the right example, being a leader.

• Continuous development of your leadership skills.
• Be technically proficient.
• Make sound and timely decisions.
• Seek and take responsibility for your actions.
• Positive Attitude.
• Keep your team informed.
• Get to know your team.
• Sundar Pichai
• Indra Nooyi-Pepsi
• Sathya Nadella-Microsoft
• Shantanu Narayanan-Adobe
• Natarajan Chandrasekaran-TATA
• Ajay Banga-Master Card
Working in Teams
• Working with a group of people to achieve a shared
goal or outcome in an effective way.
• Listening to other members of the team.
• Taking everyone's ideas on board, not just your own.
• Working for the good of the group as a whole.
• Having a say and sharing responsibility.
 Team Skills
• Communication.
• Conflict resolution.
• Rapport-building and listening.
• Decision-making.
• Problem-solving.
• Organizational and planning skills.
• Persuasion and influencing skills.
• Reliability.
 Advantages of Team Work
• Fosters Creativity and Learning.
• Creativity thrives when people work together on
a team.
• Blends Complementary Strengths.
• Builds Trust.
• Teaches Conflict Resolution Skills.
• Promotes a Wider Sense of Ownership.
• Encourages Healthy Risk-Taking.
• Shared understanding of the team's mission
• Commitment to the team's goals
• Clearly defined roles and responsibilities
• Agreed-upon ground rules
• An established decision-making model
 Real Economics?
1 gm gold= Rs.3834
8 gm gold= Rs.30,672+Wastage (1 gm)+Making Charge+ Tax
8 gm Gold totally= 36,206
1 gm copper= Rs.3.63
8 gm= 1.5gm Copper+6.5gm Gold
= 5.445+24,921
Actual Gold rate= 24,926.445
Difference= 36,206-24,926.445
Extra paid= Rs.11,279.555/8 gm Gold