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  • Walker Wines

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    Imran Azizi
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    This spreadsheet shows the results of an optimization model for Walker Wines. It contains cost, price and demand data for Shiraz and Merlot wines. The model recommends allocating $3,912.37 to Shiraz advertising and $851.53 to Merlot to maximize total profit of $124,775.84 while meeting constraints of a $50,000 budget and minimum 40% and maximum 70% production for each wine.

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    This spreadsheet shows the results of an optimization model for Walker Wines. It contains cost, price and demand data for Shiraz and Merlot wines. The model recommends allocating $3,912.37 to Shiraz advertising and $851.53 to Merlot to maximize total profit of $124,775.84 while meeting constraints of a $50,000 budget and minimum 40% and maximum 70% production for each wine.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14 views1 page

    Walker Wines

    Uploaded by

    Imran Azizi
    This spreadsheet shows the results of an optimization model for Walker Wines. It contains cost, price and demand data for Shiraz and Merlot wines. The model recommends allocating $3,912.37 to Shiraz advertising and $851.53 to Merlot to maximize total profit of $124,775.84 while meeting constraints of a $50,000 budget and minimum 40% and maximum 70% production for each wine.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Solver Results Spreadsheet

    A B C D E
    1 Walker Wines
    2
    3 Data
    4 Shiraz Merlot
    5 Cost/bottle $ 1.60 $ 1.40
    6 Price/bottle $ 6.25 $ 5.25
    7
    8 Base demand 1,000.00 2,000.00
    9 Increase/$1 Adv. 5 8
    10 Min. percent requirement 40%
    11 Max. percent limitation 70%
    12
    13 Total Budget $ 50,000.00
    14
    15 Model
    16
    17 Shiraz Merlot Total
    18 Unit profit $ 4.65 $ 3.85
    19 Advertising dollars $ 3,912.37 $ 851.53 $ 4,763.90
    20 Demand 20,561.86 8,812.23 29,374.09
    21 Quantity produced 20,561.86 8,812.23 29,374.09
    22
    23 Min. percent requirement 8812.22707424 >= 0
    24 Max. percent limitation 0 <= 0
    25
    26 Used Unused
    27 Budget $ 36,811.35 $ 13,188.65 $ 50,000.00 $ -
    28
    29 Total
    30 Profit $ 124,775.84

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