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Accenture Fjord Trends 2020 Report PDF
Accenture Fjord Trends 2020 Report PDF
Accenture.com/Fjordtrends2020 trends.fjordnet.com
Many faces of growth 7
Money changers 21
Walking barcodes 35
Liquid people 49
Designing intelligence 63
Digital doubles 75
Life-centered design 89
Meta-trend:
Realigning the fundamentals
Every year, Fjord – Accenture Interactive’s design and innovation Meanwhile, technology continues to create change: now,
practice – crowdsources trends for the year ahead from its it’s changing the shape of money, recognizing our bodies as
network of 1,200 people in 33 studios worldwide. With new a form of signature, and creating virtual doubles.
studios opening in Japan and across Latin America, this year’s
Fjord Trends are our most globally diverse. Yet, despite the 2020’s meta-trend is nothing short of a major realignment of
diversity of regional flavors and context, there was a high level the fundamentals. It’s tempting to misinterpret this as a gloomy
of consensus in our initial idea-gathering stage. These are picture – instead, we think this is a once-in-a-lifetime chance
also our most closely connected trends ever, telling a compre- to innovate in business models, services and products around
hensive story about our landscape and what’s coming next. new definitions of value.
Economics and politics, capitalism and resources, technology For companies with the courage to recognize this meta-trend,
and society have long been entwined, but recently the there are many opportunities – and there will also be challenges.
consequences of that entanglement have burst into public For example, it questions the decades-old definition we’ve had
consciousness – ironically, driven by the very technologies of business success, which is underpinned by the philosophy
that made such interconnectivity possible. The omnipresence of profit as the only directive.
of digital and the internet have been big (possibly decisive)
factors in the prominence of President Trump and Greta This realignment also potentially leads to iconic innovation
Thunberg, of Amazon.com and the gig economy, smartphones moving beyond start-ups in favor of more traditional businesses
and techlash and, indeed, the re-evaluation of Silicon Valley that will need to work together to make change happen at an
start-ups triggered by the failure of WeWork’s IPO. industry-wide level. We might see a two-speed model emerging
as the shift takes place at different paces in different markets.
Questions about capitalism’s trajectory of endless growth Emerging markets might just leapfrog western attitudes toward
with profit as the sole metric have moved from shouting on the endless consumption and go straight for a more balanced
streets to conversations in the boardroom. Concerns about view. Meanwhile, people continue to be ever more fluid in their
plastic have developed into a major climate crisis movement, behaviors, constantly shifting between traditional demographic
which is now among voters’ top priorities in many countries. segments in ways that seem contradictory.
The clash between the technology industry and governments
is causing widely felt tremors, as tech giants are considered However it plays out from here, one thing is likely: those who
to have immense power but there’s disagreement about who embrace the long-term view – by starting with their impact on
should be held accountable. the world and society, and embracing the systemic complexity
of the world–will emerge as winners.
Two years ago, we highlighted Tensions as our meta-trend.
In retrospect, that led directly to last year’s meta-trend,
The search for value. Now, that search has evolved into a re-
evaluation of purpose and place in the world by governments,
businesses and individuals alike.
nancial
la r in th eir aim: fi
ing u rs are
ve been s custome
, c o m panies ha , in v e stors and
For deca
d e s tter. N o w rowth as
e fa s ter the be r m e a sures of g
and th st oth e etrics.
growth – a c ti vit ies again o r g o v e rnance m
evalua te ia l
pushing to ental, soc t it’s not –
ro u g h environm fi t- b a shing, bu r
well, perh
aps th
is is all ab
out p ro hance ou
e th a t th e w w a y s that en
assum in n ss
It’s easy to e growth le busine
e c a ll to redefin rg a n iz ation’s so
this is a p
osit iv er an o without
ro w th is no long e p u rs ue them
nancial g how do w izational
lives. If fi th e o th ers? And ss e n ti al for organ
e
, what are ultimately growth
objective fa c t th at profit is re d e fi nition of
ht of th e n, th e an
losing sig at tensio ays we c
w e c a n resolve th to im a g ine new w
? If unit y
longevity g opport
n e p o c h -changin
offers a value.
te a n d c elebrate
crea
T1 Many faces of growth T1 Many faces of growth
9 10
T1 Many faces of growth T1 Many faces of growth
equal and sustainable capitalism that actually and modernizing hospitals in a bid to make
the country a great place to live and work.
The calls are coming from both inside and outside the house –
investors, employees and customers are making their voices
heard. People are demanding their employers be more
purposeful and ethical, or else they’ll strike or leave. Amazon
staff, for example, recently staged a walk-out to show the
company exactly how they feel about its failure to act on climate
change. Swedish climate change activist Greta Thunberg is
inspiring school children to fight for their futures. Along with
15 other young people, she recently filed a potentially
world-changing complaint to the United Nations to have
climate change classified as a children’s rights crisis.
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T1 Many faces of growth T1 Many faces of growth
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T1 Many faces of growth T1 Many faces of growth
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T1 Many faces of growth T1 Many faces of growth
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T1 Many faces of growth T1 Many faces of growth
19 20
at a macro
h o w w e think of it
ludes and shap
e of
. This inc ry notion
e y is changing Th e v e us
rience of
m o n an do ). it, and th
Our expe e m ic ro (what it c re la ti o n ship with
d at th of it, l entity – t
he
at it is) an rception a physica
scale (wh s o is our pe w a s ve
morphing
– a n d e, mo n ey a ne wa
w
money is g fo r th ings. Onc d it c a rd s. Now, in
d
payin ago with
cre ere
ink about long time tems pow
how we th a n a a n g e ecosys nd
y from th
at b e g value ex c h y things a
shift awa w a rd s invisible m o re th an just bu
lving to do on,
e, it’s evo ables us to is evoluti
of chang ta l s h ift that en rt u n ities. In th lue
a fundam
e n ice o p p o rms of va
by digital – p ro d u c t and serv re s e n t m ultiple fo
new p
a host of h it and re d n ew ) a
re
opens up r in fo rm ation wit , b a n ks (old an in
an carry
oth e
At the sa
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money c e n c ie s . n a n c e s not only
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that aren w e th in k about o
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g the way Intelligen
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innovatin in g Artificial
future , u s
our near
T2 Money changers T2 Money changers
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T2 Money changers T2 Money changers
“We face an inevitable world of instant, There are echoes here of what we’ve already seen in telco –
where customer relationships switched from telco service
invisible and free payments, which spells providers to smartphone-makers–and in energy – where a similar
trouble for banks that don’t want to be relationship transfer has favored smart thermostats such
as Nest or aggregators like the UK’s Flipper. When it comes to
relegated to the plumbing of payments.” money, people think less about their bank than payment
providers like Apple Pay or Google Pay for security and ease,
— Gareth Wilson, head of Accenture’s global payments team
TransferWise or Revolut for international currency transfer,
or a social platform where their friends are.
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T2 Money changers T2 Money changers
Central Banks are actively focused on this space and some are
progressing with key proof points for Central Bank Digital
Currency. In 2019, Accenture worked with the Bank of Canada
(BoC) and the Monetary Authority of Singapore (MAS) as
M-Pesa means “mobile money”, and is a transfer,
they collaborated to conduct the first cross-border and cross- financing and microfinancing service for people who
currency payment, using two different DLT platforms and have smartphones but no bank accounts.
central bank digital currencies.
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T2 Money changers T2 Money changers
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T2 Money changers T2 Money changers
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T2 Money changers T2 Money changers
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to
chnology
g n e w w ays for te
ndin ctors
d we’re fi ombined
, these fa
d is s olving, an io r. C fe.
Interface
s a re our be h a v veryday li
a n d fe atures of s im p li fy ing our e
oth u s tinue rints
identify b ies to con ital footp
g o pportunit o f le aving dig cial
create am
a z in the id e a h). Now, fa
c o m fo rt able with h t n o t li ke it muc
wn mig e’re
We’ve gro online (th
ough we read, so w
e g o m in g widesp ith
everywhe
re w are b e c o l world. W
u a g e re cognition w e g o in the rea
lang he re n ne w
and body ail everyw l to desig
s ic a l cookie tr d a n t potentia data
leaving a
p h y re’s a b u n ical world
d th e corner, the alle n g e s of phys
5G right
arou n the c h ons a dn
ice s th at address re a l-w o rld soluti
and serv wit h
products alization –
d c o n te nt person
an
collection ces.
d experien
enhance
T3 Walking barcodes T3 Walking barcodes
For some time, we’ve been trackable by the data our online
behavior generates. Now, the bleed of technology into the real
world means that our physical behavior is also generating
trackable data, connecting us to the wider digital ecosystem
that monitors our streets. As physical features become
machine-readable, The Economist recently noted, our faces
can be read like a barcode. Your body becomes a signature.
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T3 Walking barcodes T3 Walking barcodes
It’s not all negative, though. Facial and body language recognition
Amazon has added to its Echo range with
Echo Loop (a ring) and Echo Frames (glasses), can deliver invaluable new and enhanced services. UK health
raising privacy concerns. start-up Babylon combines AI with people’s medical expertise
to deliver improved access to healthcare – AI initially helps
to identify a patient’s condition, then assesses their reaction to
help gauge whether they fully understand the advice they
receive. Recent Facebook acquisition CTRL-Labs is a New York
start-up that specializes in allowing people to control computers
using their brains.
in 2020 and generate the majority of global A drop in delays between devices and networks will create a
mobile media revenues by 2025.”— Fjord Trends 2020 host of new possibilities. For example, it could enable physical
spaces to be augmented with a personalized layer in real time
– even incorporating feel or touch – allowing each individual
to have their own experience of the same space. A new hospital
in Yongin, South Korea, plans to test an AR navigation system
and holograms of patients in isolation, to give them a better
way to interact with their visitors.
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T3 Walking barcodes T3 Walking barcodes
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T3 Walking barcodes T3 Walking barcodes
In today’s post-Cambridge Analytica era, public backlash is Economic Forum involving a broad public private consortium
a serious risk. It’s essential to learn from mistakes made in the of experts and stakeholders, focused on the future of good
digital environment when developing new products and digital identity.
services. In particular, privacy concerns and consent must be
addressed more seriously as, with biometric data, any hack or How soon will we use facial recognition to open front doors,
security breach risks permanently compromising the individual gym lockers and then approve ATM cash withdrawals? What
– you can change a password, but not your fingerprint. can we do with other forms of body recognition? For example,
tracking the speed at which the elderly move around their
Understanding human behavior will create opportunities environments, or using machine learning to look for tell-tale
and help overcome challenges. Organizations will need to signs of frailty.
understand how to design opt-out in the real world, how to
ethically shape people’s activities, and any associated concerns Capitalizing on Walking barcodes will not be easy. Increasingly,
and constraints. In China, use of beauty filters is so common we’ll live in environments powered by intelligent, automated
there’s a name for it: internet celebrity face. After research showed systems that access our data to learn about our behaviors.
people felt ugly when scanning their face using facial recognition As this becomes more common, we’ll notice a decline in
technology, Alipay added filters to its “Smile to Pay” system. screen-based interaction, such as via a kiosk, so organizations
will need to factor this in when designing services. People
Though we’ve been monitored by CCTV for decades, it’s been will need a tangible indicator that they’ve handed over some of
statically and silently embedded, so it hasn’t felt intrusive. their information – performing the function of the barcode
Once we start interacting with physical environments that can reader’s beep at the store. This could mean re-directing energy
recognize us or personalize to our wants and needs, we’ll toward designing meaningful human moments instead of
become more aware that our environment is watching us. transactional stop-gaps, and making the invisible handing over
Inevitably, this will change how we perceive ourselves and of data worthwhile for all people feeding the machine.
our actions. Imagine the ability to see (and share) a video edit
of your day – your best moments at work and at play? And
if you think you’re starring in your own movie, how will that
change your behavior? This may be especially important in the
workplace and lead to better but also possibly artificial behaviors.
With voice, simple things like asking for the time or the weather
helped drive rapid uptake. What will be the equivalent for
facial recognition? The world’s airports are starting to introduce
biometrics in their security checks, including the UK’s Gatwick
Airport, which recently became the country’s first airport to
confirm it will permanently use facial recognition cameras for
pre-flight ID checks. In China, Chengdu Shuangliu Airport now
automatically presents a traveler with up-to-date personalized
information when they approach a screen.
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T3 Walking barcodes T3 Walking barcodes
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T3 Walking barcodes T3 Walking barcodes
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a mid-life
a li s m is having
at ca p it inesses
w th , w e assert th re ss u re force bus
ces of gro le -p
In Many fa and peop id people
g so c ie tal values n o f g ro wth. Liqu
chang in efinitio t of
crisis, as narrow d sessmen
e ir fo cus on a u t p e o ple’s reas nd
to rethink
th : it’s ab o orld arou
o f th e s ame coin im p a c t on the w
side eir er
is the flip ad and th a custom
th e li v es they le t it m e ans to be e
themselv
e s , tion w ha beyond th
ll s ta rtin g to ques m e ri s m ? What’s
’re a nsu
them. We eyond co
p lo y e e . What’s b ake a livin
g?
and an e
m
a s a m eans to m
ply
work sim
notion of
T4 Liquid people T4 Liquid people
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T4 Liquid people T4 Liquid people
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T4 Liquid people T4 Liquid people
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T4 Liquid people T4 Liquid people
Liquid people suggests that we need to connect customer This trend isn’t a generational shift – in other words, it’s not just
and employee experience much more closely than ever before. about Millennials. As we understand more about ourselves and
If both customers and employees are seeking similar goals, our responsibility to our planet, people of all ages will be thinking
why not link them implicitly or explicitly in the pursuit? Imagine this way in ever-growing numbers. It follows, therefore, that
if employees gained much higher job satisfaction by delivering all organizations will need to think more carefully about how
the new types of added value to customers? After all, 60 percent they design for and communicate with all generations of
of young people launching their careers want a job with customers and staff.
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T4 Liquid people T4 Liquid people
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T4 Liquid people T4 Liquid people
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n. While,
(A I) is moving o
Intelligen
c e ciency
Artificial e d to im prove effi
ly u s will
was large iteration
at first, it ati o n , its next g
mart auto
m upportin
through s n e w va lue and s
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about ad
be more w e c a n design ’ll
genuity.
If ith AI, we
human in p e o p le ’s skills w
tively ble
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that effec ss strateg
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be able to c ope with
to e
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complex
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xperienc
human e
T5 Designing intelligence T5 Designing intelligence
No longer an emerging technology, AI is becoming woven “Since 2013, the tech industry has been re-making itself around
intricately through our everyday lives. Organizations are now Machine Learning,” according to consultant and mobile analyst
making impact by implementing AI in three ways: Benedict Evans. In Fjord Trends over the years since, we’ve
predicted AI’s evolution: through Me, myself and AI in 2017 –
First, the AI we’re aware of and increasingly take for granted about putting a human face and voice on AI and related
– including apps that know how to categorize photos on our interactions at a customer service level – and in 2018’s
phones, help us navigate the world, answer our questions or A machine’s search for meaning, in which we outlined the new
control our devices via in-home agents. Usually the machine-to- dynamic of people and AI working together.
human help can be divided into three clear categories: see,
hear and recommend. For many businesses, early AI successes have revolved
around automation, making the two seem synonymous – a
Second, the AI we’re not always aware of – in smart services misunderstanding reinforced by a persistent narrative that
like Stitch Fix, which offers personalized fashion curation by AI increasing AI reduces labor costs. Organizations are starting
and algorithms in partnership with human stylists, and in the to recognize, however, that machines have limitations people
Irish tax office’s sophisticated conversation agents that give don’t: AI can struggle to untangle unpredictable events, to
people the answers they need 24/7. keep up with evolving systems, and to understand how such
things affect people.
Third is the AI we’re fully unaware of, but which helps to drive the
products and services we use – unseen. Rolls-Royce uses it for Incidents of algorithmic bias, (where existing social injustices
predictive maintenance, analyzing data from internet-connected get codified into AI advisors), contributes to racial discrimination
sensors to spot signs of wear and tear in airplane engines, in healthcare and gender inequality in recruitment. Over-
automation can also lead to complacency, as demonstrated by
autonomous vehicle accidents where handover to human
Start-up Atolla calibrates face serum to drivers failed. Even when organizations attempt to improve
each customer’s exact skin characteristics. automation, we’ve seen examples of collateral damage – for
instance, where efforts to stop internet bullying inadvertently
resulted in LGBTQ advocates being demonetized or having
content removed.
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T5 Designing intelligence T5 Designing intelligence
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T5 Designing intelligence T5 Designing intelligence
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T5 Designing intelligence T5 Designing intelligence
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T5 Designing intelligence T5 Designing intelligence
around it to step to the next Do Trust AI data to help you in your decision-
level of value creation. making and mock-up your AI first before
heavily investing in it – barriers to entry for
AI prototypes has dropped dramatically,
thanks to online prototyping platforms.
73 74
ring
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doubles –
T6 Digital doubles T6 Digital doubles
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T6 Digital doubles T6 Digital doubles
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T6 Digital doubles T6 Digital doubles
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T6 Digital doubles T6 Digital doubles
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T6 Digital doubles T6 Digital doubles
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T6 Digital doubles T6 Digital doubles
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e
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T7 Life-centered design T7 Life-centered design
We’re all adjusting our balance, so design will need to shift its
emphasis in response. Life-centered design – inspired by writer
John Thackara’s theory of designing for all life, not just human
life – is the response to the trends we are highlighting this year,
particularly Many faces of growth.
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T7 Life-centered design T7 Life-centered design
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T7 Life-centered design T7 Life-centered design
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Trends 2020 Realigning the fundamentals Trends 2020 Realigning the fundamentals
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Trends 2020 Realigning the fundamentals Trends 2020 Realigning the fundamentals
Bernard Marr, Forbes, “The amazing Woman using Meitu’s makeup+. Julia LaRoche, Yahoo, “Starbucks Silvia Amaro, CNBC, “Sell-offs Gregg Schoenberg, TechCrunch, Train station employee, Tokyo
ways Babylon health is using AIU Credit: Meitu (video) to offer mental health service could be down to machines that “Tally’s Jason Brown on fintech’s Station, Chiyoda-ku, Japan.
to make healthcare universally as new employee benefit”, control 80% of the US stock first debt roboadvisor and an Credit: Victoriano Izquierdo/
accessible”, August 6, 2019 Portrait of woman with digital September 5, 2019 market, fund manager says”, automated financial future”, Unsplash
typography across face. December 5, 2018 June19, 2019
Salvador Rodriguez, CNBC, Credit: Donny Jiang/Unsplash United Nations, “World Population AlphaStar and StarCraft II
“Facebook agrees to acquire Prospects 2019” Ben Evans, Benedict Evans, Gayang Ho, Global Railway Review, gameplay.
brain-computing start-up “Machine learning deployment”, “Artificial Intelligence in rail: hype Credit: DeepMind and Blizzard
CRTL-labs”, September 23, 2019 European Commission, “2018 October 4, 2019 or reality?”, May 15, 2019
Liquid people Ageing Report: Policy challenges Woman with hologram
Intel, “How 5G will transform for ageing societies” Wired, “A health care algorithm Charlotte Jee, MIT Technology data on wrist.
the business of media and Everlane, Black Friday Fund, 2019 offered less care to black Review, “DeepMind has Credit: Justin Peralta/Unsplash
entertainment”, October 2018 United States Census Bureau, patients”, October 24, 2019 made a prototype product that
Beth Desmond, New Statesman, “Older people projected to can diagnose eye diseases”, A.I. chair. Credit: Kartell
5G World Pro, “SK Telecom to open “How gender fluidity went outnumber children for the first Jeffrey Dastin, Reuters, “Amazon April 1, 2019
5G hospital in 2020”, May 6, 2019 mainstream”, June 12, 2019 time in US history”, March 13, 2018 scraps secret AI recruiting tool
that showed bias against women”, Alex Hickey, CIO Dive, “AI sits in
Wired, “How 5G will supercharge Eliana Dockterman, Time, “A doll Kerry Hannon, The New York October 10, 2018 on Salesforce’s board meetings Digital doubles
business to work in real time”, for everyone: meet Mattel’s new Times, “My work life is over. What’s and has something to say”,
August 8, 2019 gender-neutral doll”, September next?”, September 12, 2019 Ron Schmelzer, Forbes, “What January 26, 2018 Brian Buntz, IoTWorldToday, “Of
25, 2019 happens when self-driving cars custom shoes and bottles: digital
Sidney Fussell, The Atlantic, Images kill people?”, September 26, 2019 Barry Libert, Megan Beck, and twin technology grows up”, May 1,
“YouTube videos are a gold Peter Johnson, The HR Director, Mark Bonchek, MIT Sloan 2018
mine for health researchers”, “Rise of the freelancer – self- Impossible bao. Aja Romano, Vox, “A group of Management Review, “AI in the
September 9, 2019 employed spikes as people seek Credit: Impossible Foods YouTubers is trying to prove the boardroom: the next realm of Paul Sawers, VentureBeat,
flex”, June 11, 2019 site systematically demonetizes corporate governance”, October “Tencent leads $10 million
Pyments.com, “Alipay to add Snowy view from inside queer content”, October 10, 2019 19, 2017 investments in SenSat to create
beauty filters to facial recognition Katharine Schwab, Fast Company, train carriage. real-time simulated realities”,
kiosks in China”, July 3, 2019 “These plant-based food Credit: Mike Petrucci/Unsplash Louis Columbus, Forbes, “80% Finch 3D, Design tool for October 1, 2019
companies are re-branding to of enterprises are investing in AI architechts
Seth Miller, Paxex.aero, target meat eaters – and it’s Mattel Creatable World dolls. today”, October 16, 2017 CIO&Leader, “Digital twin revenues
“Biometrics expand in Asia, working”, July 25, 2019 Credit: Mattel Sebastian Jordahn, Dezeen, to rise by 2023, boosted by AI
Europe and the Middle East”, Governanceai, “Artificial “Philippe Starck, Kartell and and ML innovation”, April 12, 2019
October 9, 2019 Adele Peters, Fast Company, Plastic waste, MAAS, intelligence: American attitudes Autodesk unveil ‘world’s first
“Think fake burgers are just for Lisbon, Portugal. and trends”, January, 2019 production chair designed with Grand View Research, “Digital
Leon Kelion, bbc.co.uk, “Gatwick vegetarians? 95% of Impossible Credit: Martijn Baudoin/Unsplash artificial intelligence’”, April 11, twin market size worth $26.07
airports commit to facial Foods customers are meat eater” Mareike Möhlmann and Ola 2019 billion by 2025”, December 2018
recognition tech at boarding”, September 18, 2019 Old woman laughing. Henfridsson, Harvard Business
September 17, 2019 Credit: Huyen Nguyen/Unsplash Review, “What people hate about MakerInsights, Product decision Druhti Shah, Kerry Allen, BBC,
Robert Booth, The Guardian, being managed by algorithms, engine for retail “Chinese vlogger who used filter
Jenni Reid, Business Traveller, “Vegan food becomes UK’s according to a study of Uber to look younger caught in
“Facial recognition kiosk gives fastest-growing take-away”, drivers”, August 30, 2019 Klydo.ai, 2019 live-stream glitch”, July 30, 2019
flight updates at Chinese August 28, 2019 Designing intelligence
airports”, March 27, 2019 John Pavlus, Quanta Magazine, Nuritas.com, 2019 Ephrat Livni, qz.com, “Voice
Richard Moller, YouGov, “Is Stitch Fix, Algorithms tour, 2019 “His Artificial Intelligence sees skins will make the internet a
Madeleine Hillyer, World Economic flexitarianism the diet of the inside living cells”, July 24, 2019 Rima Sabina Aouf, Dezeen, freer – but more dangerous –
Forum, “World Economic Forum future?”, March 26, 2019 Ciara O’Brien, The Irish Times, “Start-up Atolla harnesses AI to place”, May 21, 2019
consortium launches paperless “Revenue turns into a digital bot Connor Upton, Design Voices, make personalised skincare
Canada-Netherlands travel pilot”, Douglas Broom, World Economic to answer your tax queries”, “Computers have eyes, but products”, September 3, 2019 Paige Leskin, Business Insider,
June 26, 2019 Forum, “Sweden has invented a September 6, 2018 where’s the vision?”, April 16, 2018 “People are loving the new
word to encourage people not to Matthew Hutson, Quanta gender-swapping Snapchat filter,
Images fly. And it’s working”, June 5, 2019 Mark Samuels, ZDNet, “Successful Devon Delfino, Business Insider, Magazine, “Computers evolve and it’s not being used to catfish
IoT deployment: the Rolls-Royce “How to use Google Lens to identify a new path toward human unsuspecting men on Tinder”,
People walking on crossing. BBC, “Flight shame could approach”, May 15, 2018 objects and learn more information intelligence”, November 6, 2019 May 15, 2019
Credit: Ryoji Iwata/Unsplash halve growth in air traffic”, using your camera and Google
October 2, 2019 Karen Nyawera, HBS Digital Assistant”, September 10, 2019 Daniel Shapiro, Forbes, Mackevision, “Automobil Industrie
Amazon Echo Loop. Initiative, “Fashion forward – using “Can artificial intelligence – Partners of Digitization:
Credit: Amazon.com, Inc. Miya Tokumitsu, Jacobin deep learning at ASOS to predict Pluralsight, Iris generate corporate strategy?”, Mackevision on Digital Twins”,
Magazine, “In the name of love”, customer lifetime value in online August 19, 2019 April 11, 2019
Customer uses facial recognition December 1, 2014 fashion retail”, January 12, 2019 Miranda Bryant, The Guardian,
as identification at security “Instagram’s anti-bullying AI asks Images Camasutraindustries.com, 2019
checkpoint. Credit: John Paul Van Derek Thompson, The Atlantic, users: ‘Are you sure you want to
Wert/Delta News Hub “Workism is making Americans post this?’”, July 9, 2019 Skin Health System kit.
miserable”, February 24, 2019 Credit: Atolla
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Trends 2020 Realigning the fundamentals Trends 2020 Realigning the fundamentals
Justin Kirkland, Esquire, “This Hannah Martin, Stuff, “Auckland Laura James, Forbes, “Impossible Images
porn company wants to use researchers build virtual lungs Burger to finally make its grocery
Virtual Reality to keep you alive to better diagnose and treat store debut – but will excitement Designers in Fjord Tokyo studio.
forever”, May 31, 2018 patients”, July 8, 2019 match its Burger King launch?”, Credit: Fjord Tokyo
September 19, 2019
Thediigitals.com, 2019 The Times, “I’m dealing Home office.
with motor neurone disease Solve, Saathi solution Credit: Gabriel Beaudry
BBC, “Avatars, are we ready by becoming a cyborg”,
for our digital twins?”, October August 3, 2019 Fairphone.com, 2019 Person walking on wooden edge.
28, 2019 Credit: Kilian Photo/Unsplash
Andy Greenberg, Wired, “An AI David Blanchard, Unilever, “We’re
Ed Hackworth, Computer that reads privacy policies so you introducing reusable, refillable Snøhetta Powerhouse
Business Review, “Why the digital don’t have to”, September 2, 2018 packaging to help cut waste”, Brattørkaia, Trondheim, Norway.
twin is the key to customer January 24, 2019 Credit: synlig.no
loyalty”, May 14, 2019 NDA Lynn.com, 2019
Renae Reints, Fortune, “The resale Person hugging tree.
Arielle Pardes, Wired, Awario, Instagram market is taking over fast fashion, Credit: Will Cornfield/Unsplash
“The emotional chatbots are report says”, March 19, 2019
here to probe our feelings”, Natt Garun, The Verge, “One year
January 31, 2018 later, restaurants are still confused Stuffstr.com, 2019
by Google Duplex”, May 9, 2019
Ameila Tait, The Guardian, “What Nudiejeans.com, 2019
happens to our online identities Natt Garun, The Verge, “Google is
when we die?” June 2, 2019 bringing Duplex to the web to Susan Devaney, Vogue, “You can
help book car rentals and movie now rent GANNI’S cult Scandi
Accenture, “More responsible tickets”, May 7, 2019 designs”, September 21, 2019
use of workforce data required
to strengthen employee trust Images Daniela Esnerova, Money
and unlock growth, according Marketing, “BlackRock launches
to Accenture report”, January Woman looking up into mirror. ESG tax-transparent funds”,
22, 2019 Credit: Vale Zmeykov/Unsplash July 17, 2019
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Fjord, part of Accenture Interactive, is a design and innovation
consultancy that reimagines people’s relationships with the
digital and physical world around them. We use the power of
design to create services people love. By combining a
human-centered approach with robust methodology, we work
with some of the world’s leading businesses to make complex
systems simple and elegant. Founded in 2001, Fjord has a diverse
team of 1,200 design and innovation experts in 33 studios,
including Atlanta, Auckland, Austin, Barcelona, Berlin, Bogotá,
Buenos Aires, Canberra, Chicago, Copenhagen, Dubai, Dublin,
Helsinki, Johannesburg, Lima, London, Los Angeles, Madrid,
Melbourne, Mexico City, Milan, New York, Paris, San Francisco,
São Paulo, Seattle, Singapore, Stockholm, Sydney, Tokyo,
Toronto, Washington, D.C. and Zurich.