Project Report

(Project Semester 06 JAN 2020 - 30 JUNE 2020)

“CUSTOMER FEEDBACK ANALYSIS WITH SPECIFIC REFERENCE

TO PLYWOOD BRANDS”
Submitted in partial fulfillment of the requirement for the award of degree of
Master of Business Administration

Submitted by

Bhumika
Student ID: 18MBAN052

Under the Guidance of

Faculty Internship Guide: Mr. Manish Sharma Industry Guide: Ms. Priya Bhau
Designation: Assistant Professor Designation: Human Resource Manager

Faculty of Management
JECRC UNIVERSITY, JAIPUR
(06 Jan 2020– 30 JUNE 2020)

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 TABLE OF CONTENT

S.NO CONTENTS PAGE.NO

1. Title page 1

2. Offer letter 2

3. Joining letter 3

4. Company profile 5-6

5. Executive summary 7

6. Introduction about project work 8-10

7. Methodology adopted for solution 11-24

8. Limitations 25

9. Summary 26

10. Conclusion & Suggestions 27

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 COMPANY PROFILE: AN INTRODUCTION

Premier Plylam Marketing Private Limited is a Private incorporated on 27 March 2003. It is classified as
Non-govt Company and is registered at Registrar of Companies, Jaipur. Its authorized share capital is Rs.
5,000,000 and its paid up capital is Rs. 2,430,000. It is involved in Wholesale of non-agricultural
intermediate products, waste and scrap. It is known to provide top service in the following categories:
Plywood Dealers, Acrylic Sheet Dealers, Plywood Wholesalers, Sun mica Dealers, Laminate Dealers,
Plywood Dealers-Greenply, PVC Sheet Dealers, and Wpc Board Distributors.

Premier Plylam Marketing Private Limited's Annual General Meeting (AGM) was last held on 29
September 2018 and as per records from Ministry of Corporate Affairs (MCA), its balance sheet was last
filed on 31 March 2019.Directors of Premier Plylam Marketing Private Limited are Ashish Gupta,
Sangeeta Gupta.

Premier Plylam Marketing Private Limited's Corporate Identification Number is (CIN)

U51431RJ2003PTC018187 and its registration number is 18187.

The Email address is accounts@premierply.in and the registered address is Plot No. 8,9,10 opposite Kailash
Canteen Road No. 17, V.K.I. Jaipur RJ 302013 IN.

VISION

 Continue to remain the best plywood panel corporation in India with growth in allied areas.

MISSION

 To provide utmost satisfaction to the consumers and dealers through best quality and customer care.
 To continuously upgrade the product through innovations and provide at lowest price.
 To utilize the surpluses for the welfare of dealers, employees and society at large.

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Company Details

CIN U51431RJ2003PTC018187

Company Name PREMIER PLYLAM MARKETING

PRIVATE LIMITED

Company Status Active

RoC RoC-Jaipur

Registration Number 18187

Company Category Company limited by Shares

Company Sub Category Non-govt company

Class of Company Private

Date of Incorporation 27 March 2003

Age of Company 16 years, 11 month, 8 days

Activity Wholesale of non-agricultural intermediate

products, waste and scrap

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 EXECUTIVE SUMMARY

Plywood is a manufactured wood equally panel from thin sheet of wood veneer.It is one of the mostly
used wood products. An extremely versatile product, plywood is used for a wide range of structural,
interior and exterior applications - from formwork through to internal paneling.

In the dynamic world,with the changing environment the company also adopt changes like-

• Change in distribution channels.

• High quality plywoods at lowest possible prices.

• Other significant changes.

Which arises the need to study the market behaviour towards the company,their brands and the products
which they supply and their services. To enhance its performance and manage the quality of services to
be provided in near future to the expectations of the dealers and customers.

This is a practise to create awareness among the dealers and motivate them to stock our brands plywood
in their shop by resolving their issues.We focus on overall better performance of the company to make it
to the best plywood company.

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 Plywood

Plywood is a sheet material made up of layers of wood called “veneers”, consolidated under heat and
pressure using a synthetic resin as the adhesive, with the grains of adjacent layers running at right angles
to each other.

 Panels comprising of at least three layers of thin wood bonded together with an adhesive.

 Each ply is usually oriented at a right angle to the adjacent layer in order to improve strength
and reduce the probability of shrinkage

 Plywood is resistance to cracking, splitting, shrinkage, twisting and has high strength.

TYPES OF PLYWOOD

Commercial Plywood, Waterproof Plywood [BWR], Flexo Plywood, Marine Plywood, Softwood
Plywood, Hardwood Plywood, Tropical Plywood, Decorative Plywood.

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 SIZES

Plywood sheets range in thickness from .06 in (1.6mm) to 3.0 in (76 mm). The most common
thicknesses are in the 0.25 in (6.4mm) to 0.75 in (19.0 mm) range. Although the core, the
cross bands, and the face and back of the sheet of plywood may be made of different
thickness veneers, the thickness of each must balance around the center .For example, the
face and back must be of equal thickness. Likewise, the top and bottom cross bands must be
equal. The most common size for plywood sheets used in building construction is 4 ft. (1.2
m) wide by 8 ft. (2.4m) long. Other common widths are 3 ft. (0.9 m) and 5 ft. (1.5 m).
Lengths vary from 8ft.(2.4 m) to 12 ft.(3.6m) in 1 ft. (0.3m) increments. Special applications
like boat building may require larger sheets.

PLYWOOD BRANDS

Green ply, Century, Dynamite ,Blackstone, Black cobra ,Gem ,GL ,Volvo ,Picasso ,Ikon
,Concorde ,Gloria, Green panel ,New prima.

STATEMENT OF THE PROBLEM

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PREMIER PLYLAM MARKETING COMPANY since its inception in 1995, has always been a trusted
name in the wood panel industry. The present study finds out the dealers’ attitude towards Company’s
products. This needs to be done due to changes in :-

 Distribution system to reach more parts of Rajasthan.

 Upgradation in quality of plywood.
 Providing goods at lowest possible prices.

The study was conducted keeping in mind the change in attitude of the dealers towards Company’s
plywood. From this we can get relevant information regarding present statistics of Company’s brands in
comparison to other brands in the market. From this survey we can analyze the position of Company’s
brand according to the dealers.

OBJECTIVE OF THE STUDY

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 To study the brand preferences of dealers.

 To know the major brands of plywood and block boards the dealers stock in their stock.

 To find the awareness of different brands of Company’s among the dealers.

 To know the highest selling brand of plywood & block boards in the market.

 To know the problems faced by the dealers in stocking plywood and block boards.

 To analyze the overall performance of the company.

RESEARCH AND METHODOLOGY

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SOURCES OF DATA

For the present study both primary and secondary data was used.

 Primary data was collected from dealers through survey method with a structured
questionnaire. The questionnaire comprised of both open and closed ended questions.

 Secondary data was collected from the managers, office staff and the workers etc.

SCOPE OF THE STUDY

The survey was conducted for collecting information’s from dealers of Plywood. The dealers were
existing customers of the company. The present study was conducted to help the company for better
understanding and providing services and goods to the ultimate customers.

COLLECTION OF DATA

The collection of data used for the purpose of this project report was made from dealers of Plywood
by the way of telephonic interviews. The respondents were from different parts of Rajasthan.

Q1. How long have you been into this business?

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 Duration No. of Dealers Percentage

Less than 1 Year 0 0

1 to 2 Years 5 10

3 to 5 Years 12 24

5 to 10 Years 27 54

More than 10 Years 6 12

Total 50 100%

ANALYSIS: -

From the above table it can be analyzed that majority of the dealers i.e. 54% of them are into plywood
and block boards business from 5 to 10 years, 24% of them are from 3 to 5 years, 12% of the dealers are
into this business from more than 10 years and 10% of the dealers are in this business from 1 to 2 years.

INFERENCE: -

From the above table and analysis, it can be inferred that majority of the dealers are in the business from
5 to 10 years.

Q2. Are you aware of Company’s brands of plywood?

Aware No. of Dealers Percentage

Yes 48 96

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 No 2 4

Total 50 100%

No
29%

ANALYSIS: -

Yes The above table shows that a large majority i.e.

71%
96% of the dealers is aware of Company’s brand
of plywood while only 4% of the dealers are not
aware of Company’s brand of plywood .

INFERENCE: -

From the above table and analysis, it can be inferred that majority of the dealers are aware of PREMIER
PLYLAM MARKETING COMPANY.

Q3. Are you stocking Company’s Plywood in your shop?

Response No. of Dealers Percentage

Yes 40 80

No 10 20

Total 50 100%

No
4%

Yes
96%

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ANALYSIS: -

The above table shows that a majority i.e. 80% of the dealers are stocking Company’s brand of plywood
in their shops and 20% of the dealers are not stocking Company’s brand of plywood in their shop.

INFERENCE: -

From the above table and analysis, it can be concluded that a majority of the dealers are stocking
Company’s brand of plywood in their shop.

Q4. What are the major brands of plywood you stock in your shop?

Brands No. of Dealers Percentage

Century Ply 19 38

Green Ply 6 12

Dynamite Ply 9 18

Black Cobra Ply 4 8

Blackstone Ply 9 18

Gloria Ply 2 4
Century Ply
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Others 1 2
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Total 50 0%
30

25

Kit Ply Anchor Ply

20

15 Green Ply ANALYSIS: -

Sharada Ply
10
Honsur15
Ply
5 Others

0
Century Ply Green Ply Kit Ply Sharada Ply Anchor Ply Honsur Ply Others
The above table shows that most of the dealers i.e. 38% of them are stocking Century Ply brand of
plywood, 18% each of the dealers are stocking Dynamite Ply and Blackstone Ply brand of plywood
respectively, 12% dealers stocked Green Ply, 8% of the dealers stocked Black cobra Ply, 4% stocked
Gloria Ply and the remaining 2% of the dealers stocked other brands of plywood in their shop.

INFERENCE:-

From the above table and analysis, it can be inferred that most of the dealers stocked Century Ply brand
of plywood in their shop followed by Dynamite Ply and Blackstone Ply.

Q5. Which is the highest selling brand of plywood which you stock in your shop?

Brands No. of Dealers Percentage

Century Ply 17 34

Green Ply 7 14

Dynamite Ply 10 20

Black cobra Ply 3 6

Blackstone Ply 10 20

Gloria Ply 2 4

Others 1 2

Total 0 0%

Century Ply ; 34
35

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ANALYSIS:-
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From the above table it can be
Kit Ply ; 20 Anchor Ply ; 20
20 analyzed that according to

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Green Ply ; 14 most of the dealers i.e. 34% of
the revealed that Century Ply is
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Sharada Ply ; 6 the highest selling brand of
Honsur Ply ; 4
5 Others ; 2 plywood which they store, 20%
0
Century Ply Green Ply Kit Ply Sharada Ply Anchor Ply 16 Ply
Honsur Others
each of the dealers revealed that Dynamite Ply & Blackstone Ply are the most highest selling
brands in the market respectively, 14% said it is Green Ply, 6% revealed that Black cobra Ply
is the highest selling brand, 4% said Gloria Ply and the remaining 2% of the respondents
revealed other brands.

INFERENCE:-
From the above table and analysis it can be inferred that according to most of the dealers
Century Ply is the highest selling brand of plywood which they stock in their shops. Dynamite
Ply and Blackstone Ply stood equally in the second position.

Q6. Which is the most demanded

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type of plywood?
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Type
25 No of dealers. Percentage

Commercial 30 60
20
Waterproof 9 18
15
Softwood 9
2 9
4
10
Decorative 9 18
5 2
Total 50 100%
0
Commercial Waterproof Softwood Decorative ANALYSIS:-

From the above table it can be analyzed that according to most of the dealers i.e. 30% of the revealed
that Commercial type of Ply is the highest selling plywood which they store, waterproof and decorative
have equal demand whereas only 2% for softwood.
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 Series 1

25
INFERENCE:-
20

15 25

10 From the above table and

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analysis it can be inferred that
8
5 most of the dealers, 60% buy
2
0
commercial plywood and the
8*4 6*4 6*3 Other least demand is of softwood.

Q7. Which size among plywood is mostly demanded?

Size No of dealers. Percentage

8*4 15 30

6*4 25 50

6*3 8 16

Other 2 4

Total 50 100%

ANALYSIS:-

The above table shows that according to most of the dealers,6*4 size highest demanded in market then
8*4 size i.e. 30% demanded,6*3 for 8% and others 2%.

INFERENCES:-

From the above table and analysis it can be inferred that most of the dealers prefer 6*4 and 16% demand
is of 6*3 size.

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 40 Q8. What do you think is
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the reason this brand sell more
35
in the market?
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25Reasons 22 No. of Dealers Percentage

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20Quality 10 20

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Price 11 22
10
10
Brand Name 3 6
6
Availability 5 10
5 2
Service 20 40
0
Others Quality Price Brand Name 1 Availability Service 2
Others

Total 0 0%

ANALYSIS:-

The above table shows that according to most of the dealers i.e. 40% of them revealed that the service of
the company is the reason why brand sells more in the market, 22% indicated that the price of the brand
is the reason why it sells more, 20% said the quality of the brand makes it sell more in the market, 10%
indicated that the availability of the brand makes it sell more in the market, 6% said the reason of brand
name and the remaining 2% of the respondents showed other reasons.
INFERENCE:-
From the above table and analysis it can be inferred that according to most of the dealers the service of
the company is the reason why the brand sells more in the market. However it can be also considered
that price and quality also matters a lot for which the brand sells more in the market.

Q9. How did you come to know about Company’s Ply?

Sources No. of Dealers Percentage

Advertisements 3 6

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 Company Sales Person 26 52

Hoardings 1 2

Architects 12 24

Others 8 16

Total- 50 0%

60
52

50

40

30
24 ANALYSIS:-

20 16 From the above table it can be

analyzed more than half of the
10 6
2 dealers i.e. 52% of them were
0 aware of Company’s plywood
Advertisements Company Sales Hoardings Architects Others
Person through company sales persons,
24% of the dealers revealed that
they came to know about Company’s plywood through the architects, 6% of the dealers were aware
through advertisements, 2% of them came to know from the hoardings and 16% of them were aware
through various other sources.

INFERENCE:-
From the above table and analysis it can be concluded that most of the dealers were aware of
Company’s plywood through the company sales persons

Q10. Why you choose PREMIER PLYLAM MARKETING COMPANY ?

Reasons No. of Dealers Percentage
Different brands under one 12 24
roof
Decent price 12 24
Timely services 6 12
After sale services 20 40
Total 50 100%

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 40
40

35

30
24 24
25

20

15 12

10

0
Different brands under Decent price Timely services After sale services
one roof

ANALYSIS:-

From the above table it can be analyzed that after sale services is the reason for binding customers
,dealers with the company,decent price and different brands under a roof are 24% likeable to hold
dealers and rest 12% because of timely services.

INFERENCE:-

From the above table and analysis it can be concluded that most of the dealers are connected by after
sale services,few by different brands and decent price.

11. How do you rate Company’s products against its competitors?

Factors Excellent Very Good Good Average Poor

Quality 16% 24% 26% 30% 4%

Price 4% 9% 25% 50% 12%

Brand Name 25% 30% 30% 15% 0%

Availability 10% 12% 35% 38% 5%

Service 20% 45% 25% 8% 2%

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 60%

50%

40%
ANALYSIS:-
The above table shows that:
30%

20%  In the quality aspect

of Company’s
10%
products most of the
0% dealers i.e. 30% of
Excellent Very Good Good Average Poor
them rated it as
Quality Price Brand Name Availability Service
average as against its
competitors, 26% rated it as good, 24% of them rated it as very good, 16% of them had a
excellent review and 4% rated it as poor.
 In the price factor of Company’s products most of the dealers i.e. 30% of them rated it as average
as against its competitors, 26% rated it as good, 24% of them rated it as very good, 16% of them
had a excellent review and 4% rated it as poor.
 In the brand name aspect of Company’s products most of the dealers i.e. 30% each of them rated
it as very good and good, 25% of the dealers rated it as excellent and 15% of them had an
average review.
 In the availability factor of Company’s products most of the dealers i.e. 38% of them rated it as
average as against its competitors, 35% rated it as good, 12% of them rated it as very good, 10%
of them had a excellent review and 5% rated it as poor.
 In the service factor of Company’s products most of the dealers i.e. 45% of them rated it as very
good, 25% rated it as good, 20% of them rated it as excellent, 8% % of them had an average
review and 2% rated it as poor.

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 LIMITATIONS OF THE STUDY

 The finding of the study was based on the assumption that information provided by the
respondents is correct.

 The survey is limited to existing customers which resides within rajasthan. Hence, this may
not be truly representative.

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 SUMMARY

 It was found that majority of the dealers (i.e. 54%) of them are into plywood business from 5 to
10 years.
 A large majority (i.e. 72%) of the dealers are aware of PREMIER PLYLAM MARKETING
COMPANY.
 Again a large majority (i.e. 96%) of the dealers is aware of Company’s brand of plywood A
majority (i.e. 80%) of the dealers are stocking Company’s brand of plywood in their shops.
 Most of the dealers (i.e. 38%) of them are stocking Century Ply brand of plywood and (18%)
each of the dealers are stocking Dynamite Ply and Blackstone Ply brand of plywood and block
boards respectively.
 According to most of the dealers (i.e. 34%) of the revealed that Century Ply is the highest
selling brand of plywood & block boards which they store and (20%) each of the dealers
revealed that Dynamite Ply & Blackstone Ply are the highest selling brands in the market
respectively.
 Most of the dealers (i.e. 40%) of them revealed that the service of the company is the reason
why brand sells more in the market.
 More than half of the dealers (i.e. 52%) of them were aware of Company’s plywood through
company sales persons.
 In the quality aspect of Company’s products most of the dealers (i.e. 30%) of them rated it as
average as against its competitors.
 In the price factor of Company’s products most of the dealers (i.e. 30%) of them rated it as
average as against its competitors.
 In the brand name aspect of Company’s products most of the dealers (i.e. 30%) each of them
rated it as very good and good respectively.
 In the availability factor of Company’s products most of the dealers (i.e. 38%) of them rated it
as average as against its competitors.

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 In the service factor of Company’s products most of the dealers (i.e. 45%) of them rated it as
very good.

CO NCLUS IO NS & SUG G ESTIO NS

 Company should provide better service to the dealer as sales

assistance, new product information etc.
 There is needed to be preemptive offensive strategy in pricing. Price parity should be
maintained throughout the market.
 The company should emphasis on new model with quality and durability and that should be
uniqueness from the competitors.

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 ANNEXURES

QUESTIONNAIRE

Name : ………………………………………………………

Shop Name : ………………………………………………………

Address : ………………………………………………………

1. How long have you been into this business?

a. Less than 1 year [ ] b. 1-2 Years [ ]

c. 3-5 Years [ ] d. 5-10 Years [ ]

e. More than 10 Years [ ]

2. Are you aware of Company’s brands of plywood?

a. Yes [ ] b. No [ ]

3. Are you stocking Company’s Plywood in your shop?

a. Yes [ ] b. No [ ]

4. What are the major brands of plywood you stock in your shop?
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 a. Century Ply [ ] b. Green Panel Ply [ ]

c. Dynamite [ ] d. Blackstone [ ]

e. Black cobra [ ] f. Gloria [ ]

g. Others [ ]

5. Which is the highest selling brand of plywood which you stock in your shop?

a. Century Ply [ ] b. Green Ply [ ]

c. Dynamite [ ] d. Blackstone [ ]

e. Black cobra [ ] f. Gloria [ ]

g. Others [ ]

6. Which is the most demanded type of plywood?

a. Commercial [ ] b. MR grade [ ]

c. Softwood [ ] d. Decorative [ ]

7. Which size among plywood is mostly demanded?

a. 8*4 [ ] b. 6*4 [ ]

c. 6*3 [ ]

8. What do you think is the reason this brand sell more in the market?

a. Quality [ ] b. Price [ ]

c. Brand Name [ ] d. Availability [ ]

e. Service [ ] e. Others [ ]

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 9. How did you come to know about Company’s Ply?

a. Advertisements [ ] b. Co. Sales Person [ ]

c. Hoardings [ ] d. Architects [ ]

e. Others [ ]

10. Why you choose PREMIER PLYLAM MARKETING COMPANY ?

a. Different brands under one roof [ ]

b. Decent price [ ]

c. Timely services [ ]

d. After sale services [ ]

11. How do you rate Company’s products against its competitors?

Factors Very Good Good Average Poor Very Poor

Quality

Price

Brand Name

Availability

Service

12. Any suggestions to the company?

………………………………………………………………………………

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