PROJECT REPORT

“CUSTOMER FEEDBACK ANALYSIS WITH SPECIFIC REFERENCE TO PLYWOOD

BRANDS”

Submitted by-Bhumika
Student ID: 18MBAN052

 
Under the Guidance of
Faculty Internship Guide: Mr. Manish Sharma Industry Guide: Ms. Priya Bhau
Designation: Assistant Professor Designation: Human Resource Manager
 INTRODUCTION

Premier Plylam Marketing Private Limited is a Private incorporated on 27 March 2003. It is classified as Non-govt Company
and is registered at Registrar of Companies, Jaipur. Its authorized share capital is Rs. 5,000,000 and its paid up capital is Rs.
2,430,000. It is involved in Wholesale of non-agricultural intermediate products, waste and scrap. It is known to provide top
service in the following categories: Plywood Dealers, Acrylic Sheet Dealers, Plywood Wholesalers, Sun mica Dealers,
Laminate Dealers, Plywood Dealers-Greenply, PVC Sheet Dealers, and Wpc Board Distributors.

VISION
 Continue to remain the best plywood panel corporation in India with growth in allied areas.

MISSION
 To provide utmost satisfaction to the consumers and dealers through best quality and customer care.
 To continuously upgrade the product through innovations and provide at lowest price.
 To utilize the surpluses for the welfare of dealers, employees and society at large.
 RESEARCH AND METHODOLOGY

BACKGROUND OF THE STUDY

The present study finds out the dealers’ attitude towards Company’s products. This needs to be done due to changes in :-
 
 Distribution system to reach more parts of Rajasthan.
 Upgradation in quality of plywood.
 Providing goods at lowest possible prices.
 
The study was conducted keeping in mind the change in attitude of the dealers towards Company’s plywood. From this survey we can
analyze the position of Company’s brand according to the dealers.

SOURCES OF DATA
 For the present study both primary and secondary data was used.
 
Primary data was collected from dealers through survey method with a structured questionnaire. The questionnaire comprised of both open
and closed ended questions.
 
Secondary data was collected from the managers, office staff and the workers etc.
SCOPE OF THE STUDY
 
The survey was conducted for collecting information’s from dealers of Plywood. The dealers were existing customers of
the company. The present study was conducted to help the company for better understanding and providing services and
goods to the ultimate customers.
 
COLLECTION OF DATA
 
The collection of data used for the purpose of this project report was made from dealers of Plywood by the way of
telephonic interviews. The respondents were from different parts of Rajasthan.
 
 
 LIMITATIONS OF THE STUDY

 The finding of the study was based on the assumption that information provided by the
respondents is correct.

 The survey is limited to existing customers which resides within rajasthan. Hence, this may not be
truly representative.