INVESTMENT TIMES 40 UNDER 40

CFO AND FOUNDER LEGACY

INVESTMENTS
THE 7 MINDSETS OF SUCCESS MANAGES HUNDREDS OF MILLIONS IN
ASSETS
“I never reached a new level of success by doing what got
me to the previous level. There was always something new
that was necessary. I am constantly learning, improving
and changing my practices, and growing in these
mindsets.”

Sten Morgan

30 SECOND SUMMARY

No matter your goals for success, you will eventually reach

an inflection point—where you’ll either fight on or give up.
Knowing what the next step is or even how to move
forward is not enough—you must have the right intrinsic
mindsets in order to persist where others falter. You must
adopt the right way of thinking, the right way of viewing the
world, and filter out the rest—namely, you must adopt the
7 Mindsets of Success: know thy future self, remove
your safety net, find perspective, accept circumstances,
thrive in discomfort, know that conflict is inevitable, and
learn to balance your time effectively.

WHY IS THIS IMPORTANT
Just knowing the theories of what you should do will not
lead to success. You first must change the way you think
about the world, naturally filtering out the bad in favor of
the effective.
BIG IDEA #1
CHANGINGYOUR LENS
Know this— Habits are not enough—when the going
gets tough, you need to have the right “lens” in order to
effectively accomplish your dreams.
What to do— Adopt the 7 Mindsets of Success. This will
allow you to preserver and achieve even when the going
gets tough.

Our natural responses to the world’s stimuli are usually

inappropriate. Our tendency is to overreact, avoiding
what we should in fact strive for, while simultaneously
championing what we should shun.
Adopting the right mindsets will turn you into a
modern-day warrior. First get your mind right, and your
actions will follow.
BIG IDEA #2
FUTURE SELF
Know this— Before you can reach any destination, you
first need to know where you’re going.
What to do— Be as specific as possible with answering
the following: What do I want? When do I want it? Why do
I want this?
 BIG IDEA #3 BIG IDEA #4
REMOVE YOUR SAFETY NET FIND PERSPECTIVE

Know this — If you rely on a safety net of comfort (like a bad albeit
predictable job), you will never push your boundaries hard enough in
order to fully reach your potential.
What to do — Eliminate all possibility of failure by making the
consequences of failure inconceivable. Put your back against the wall.
Jump off the cliff—and you’ll naturally learn how to make a parachute
on the way down.
Know this — Wisdom is knowing that you do not know.
What to do — Find incredible, top of the line mentors wherever and
whenever possible. Pick their brains. Become their friends. Ask them the
right questions. Learn in this way and you will skip steps.
BIG IDEA #6

BIG IDEA #5 DISCOMFORT

Know this — Discomfort is a positive. It is a sign you are pushing your

CIRCUMSTANCES
boundaries, improving.
What to do — Do not run away from discomfort. Every day you
Know this — Your biggest disadvantages, when viewed through the
should actively do something that scares you, an activity that pushes
right lens, are actually your biggest advantages.
you past your limits.
What to do — Ask yourself what difficulties you’ve had in order to
get to where you are now. How are you better for it? This is how you
should frame all of your handicaps.
BIG IDEA #8
BIG IDEA #7 THE INEVITABILITY OF CONFLICT

MISOGI Know this — Conflict is inevitable. It will never go away. In fact, it

increases as your success increases.
Know this — A Misogi is a Japanese practice, whereby you do What to do — When you feel a conflict arising, deal with it right away.
something that has a high likelihood of failure. Then, by accomplishing Have the conversation as soon as possible in order to squash your fears.
this difficult task, you will know you can do the next. Get it over with and move on.
What to do — Pick an incredibly difficult task for you to accomplish,
and then do it in the next few months (i.e. run a marathon).
BIG IDEA #10
BIG IDEA #9 GENEROSITY

TIME BALANCE Know this — You must know why you are doing what you are
doing—and the best “why” we have is generosity. In other words—do
Know this — Everyone has the same amount of time in a day. The things for others.
trick is to use it wisely. What to do — Why do you do what you do? Why do you struggle
What to do — For each day, have one thing that you know you need through tough times? Why do you have those difficult conversations?
to accomplish and then accomplish it regardless of what happens. For whom are you fighting?
Focus. Pay attention only to what matters.
Answer this—and remind yourself of it daily.
If nothing else—remember this…
1. There is no “reality”—there is only how we view reality. Adopting the 7
Mindsets of Success is the best lens you can wear in order to effectively
conquer life’s biggest challenges.

2. In order to accomplish your dreams, you must 1) articulate your goals,

2) remove the possibility of failure, 3) find mentors and learn from them
4) turn your faults into advantages, 5) revel in discomfort, 6) accept
conflict as a part of the journey, and 7) focus on what matters and avoid
the rest.

3. To best adopt The 7 Mindsets, you must know why you’re adopting
them, and this why should be in honor of someone else, be it society
family, or the world at large. Do not focus on yourself.