Professional Documents
Culture Documents
Recruitment
1st official teaching assistantship on Friday 3rd of april at 9:30 am (The regular
teaching assistantship time)
1
HRM Practices
2
Recruitment
3
Recruitment
Recruitment ≠ Selection
Recruiting Selection
5
External vs. Internal: What’s the
difference?
Internal
recruitment
External
recruitment
6
Recruiting Internally
Identifying talent
Internal job postings
through
for available
performance
vacancies
appraisals
7
Recruiting Externally
The internet,
social Employee
Advertisements Job fairs Re-recruiting
networking, and referrals
mobile recruiting
8
Should a firm recruit internally or externally?
• Otherwise, they might look for jobs elsewhere given the lack of promotion
opportunities
https://www.youtube.com/watch?v=nLlF6STZM1A
https://www.youtube.com/watch?v=SeLTM4w7OFA
9
Media Channels
[Many communicate,
many receive]
N:N
Facebook
Instragram
Twitter
Blogs
YouTube
Career
fairs
Workshop
1:1 1:N
[One communicates,
many receive]
11
Social Networks
“A-Person knows Another-
Person”
Growing usage of
employee referral programs
Referrals are seen as
highly credible
12
LinkedIn
https://www.linkedin.com/jobs/search/
https://www.linkedin.com/company/codelco/ 13
How Unilever uses LinkedIn
Unilever Brings Brand & People Together | LinkedIn
Customer Story
https://youtu.be/cn_y6EyMrko
14
Recruitment trends in Chile
A market research done by SCGP in 2014 Social Networks used:
surveyed 56 organizations with more than LinkedIn: 90%
200 employees from various industries such
Facebook: 39%
as mining, services, financial, health,
education, retail, transport and others Twitter: 18%
Others: 6%
80% of the consulted organisations made
recruitment processes through social networks 87% of the recruiters consulted search for available
online information of the candidate
Consulted by “what percentage of different
hierarchical levels are employed by social networks”:
Managers: 43%
Supervisors: 84%
Analysts: 76%
Administrative: 31%
Sales force: 27%
15
Recruitment trends in Chile
A market research done by UDD in the year 2016 surveyed 81 organisations from
the metropolitan region
16
Employee Referral Programs
Employees refer to HR potential
Recommended candidates (friends, former
Person colleagues, etc.)
Company/HR gets in touch with
recommended person
Hiring
Referral
Once the recommended person
gets hired the employee who
referred to him/her earns a bonus
Company
Employee
Bonus
19
Build your employer brand: A strategic approach to
recruitment and retention
21
Employer Branding
Adapted from: Estis, R. (2008). Employment Branding: Attracting and Retaining Generation NEXT. SHRM 60th Annual conference and Exposition, Chicago, IL.
22
Product Brand vs. Employer Attributes
Product Employer
Career &
Prestige Quality Products
Rewards
According: Corporate Leadership Council (1999). The Employment Brand. Washington: The
Corporate Executive Board. 23
Goals for Employer Branding
Establish an image of the employment experience.
Adapted from: Estis, R. (2008). Employment Branding: Attracting and Retaining Generation NEXT.
SHRM 60th Annual conference and Exposition, Chicago, IL. 24
Activity: Assess the effectiveness of the
organisation’s social media recruitment
Or choose an
organisation that
you would like to
work for
25
Back up slides
An effective recruitment framework
HR Policy defined
Recruitment
framework
Job description
Job evaluation and job
specification
27
Strategic aspects of recruiting
Recruiting abilities
28
Strategic aspects of recruiting
Recruiting abilities
29
Job ads on the internet -
Who has ever applied to a job online?
Employee Value
Proposition
Job
Job-ID
Location
Social Media
Tasks & Responsib.
Job specification/
requirements
Attractive aspects
Apply
https://jobs.nike.com/location/chile-
jobs/824/3895114/2
33
Careers fairs-
Anyone has been to a career fair?
Direct and immediate
contact to potential
candidates
Immediate pre-selection
Direct competition with
other employers
Limited focus on specific
target groups
Limited contact to
passive seekers
Improves Employer
branding
34
http://ferianexolaboral.fen.uchile.cl/galeria-26/
How P&G uses Facebook to recruit
students…Any experience to share?
https://www.facebook.com/chilepg
35
Currently using Social Networking Websites for
Recruiting in the USA
77%
56%
2008 (n = 371)
34%
2011 (n = 499)
2013 (n = 630)
The overall and average fee is 33% of the candidate‘s future total target annual gross salary
which is billed independently of the success of the search (retained search)
How much money do you think is this?
There is a difference between active search based on research and ad-based search
https://www.spencerstuart.com/what-we-do/our-capabilities/executive-search
37
Executive Search Process
Determine Requirements
related to Position to be Interview Candidates
filled
Negotiate job-related
Candidate Search and
Conditions (e.g. Salary,
direct approach
Sign-on Bonus)