Tapioca Almond

Biscuits

CASE STUDY
Team Members

Fahad Mukhtar 2019-ag-8627

Muhammad Muzamil 2019-ag-8634
Munim Ali 2019-ag-8662
Fahad Umar 2019-ag-8632
M. Umer 2019-ag-8615
Shehzada Sadam 2019-ag-8611
Hammad 2019-ag-8648
 Product Development Strategy

A well-crafted strategy is essential for achieving business

objectives and staying ahead of the competition. In order
to develop an effective strategy, it's important to follow a
structured process that includes researching and
analyzing data, identifying potential solutions, and
implementing and monitoring a plan.

The following slides outline a comprehensive approach to

developing and executing a successful strategy.
1. Identify the problem or opportunity:

The first step in creating a strategy is to clearly define the problem or

opportunity you are trying to address. This will help you determine the
scope and focus of your plan.

2. Gather and analyze data:

To make informed decisions, it's important to gather and analyze relevant
data. This could include market research, customer feedback, financial
data, and any other relevant information that will help you understand the
situation and identify potential solutions.

3. Develop potential solutions:

Once you have a clear understanding of the problem or opportunity, it's
time to start brainstorming and developing potential solutions. Consider a
range of options, including both short-term and long-term approaches.
4. Create an action plan:
With a selected solution in hand, it's time to create a detailed action plan.
This should include specific tasks, deadlines, and resources needed to
implement the solution.

5. Evaluate the results:

Once the plan has been implemented, it's important to evaluate the results
and determine whether the solution was effective in achieving your desired
outcomes. Use this information to identify areas for improvement and make
necessary adjustments for future strategies.
Product concept development:

1. We researched and analyzed the market: We determined the demand for

tapioca almond biscuits and identified any gaps in the market that our
product could fill. We considered the flavor, texture, and overall appeal of
the product, as well as factors such as taste, nutrition, and allergens.
2. We developed the product concept: Based on our market research, we
came up with a clear concept for our tapioca almond biscuit. This
included a detailed description of the product, including ingredients,
flavor profile, and target market.
3. We determined the pricing and packaging: We considered the cost of
ingredients, production, and distribution when setting the price for our
tapioca almond biscuit. We also decided on the packaging, which was
attractive and practical for our target market.
Final Packaging design
 Processing of Tapioca Almond Biscuit

1. Gather the ingredients: You will need tapioca flour, almond flour, sugar, butter,
eggs, baking powder, and salt. You may also want to add in any additional
ingredients for flavor, such as vanilla extract or almond extract.

2. Preheat your oven: Preheat the oven to 350°F (175°C).

3. Combine the dry ingredients: In a medium bowl, whisk together the tapioca flour,
almond flour, baking powder, and salt.

4. Cream the butter and sugar: In a separate large mixing bowl, cream together the
butter and sugar until light and fluffy.

5. Add the eggs: Beat in the eggs, one at a time, until well combined.
6. Add the dry ingredients: Gradually add the dry ingredient mixture to the butter and
sugar mixture, mixing until just combined.

7. Form the dough: Scoop the dough onto a lightly floured surface and shape into a
ball. Roll the dough out to a thickness of about 1/4 inch.

8. Cut out the biscuits: Use a biscuit cutter or a drinking glass to cut out the biscuits
and place them on a baking sheet.

9. Bake the biscuits: Bake the biscuits for 10-12 minutes, or until they are lightly
golden brown.

10. Cool and serve: Remove the biscuits from the oven and allow them to cool on the
baking sheet for a few minutes before transferring to a wire rack to cool completely.
Enjoy the biscuits with a cup of tea or coffee, or as a snack on their own.
Commercializing a Tapioca Almond
Biscuit Product
 Market research: Before launching our product, we conducted market research to
understand the competitive landscape and consumer preferences. Our research revealed
that there was high demand for tapioca almond biscuit products among health-conscious
consumers and those with dietary restrictions. We also identified several key competitors
in the market, but none that offered a product with the unique flavor profile and high-quality
ingredients that we planned to use.

 Business plan: Based on our market research, we developed a comprehensive

business plan that outlined our marketing and sales strategy, target market, financial
projections, and production and distribution plans. We decided to focus on reaching
health-conscious and gluten-free consumers through targeted marketing efforts and
partnerships with health food stores and online retailers. We also established a production
process that used only the highest quality ingredients and ensured that our biscuits were
consistently delicious and visually appealing.
 Product testing: Before launching our product, we conducted small-scale market
testing to gather feedback from consumers and make any necessary adjustments. The
feedback we received was overwhelmingly positive, and we were confident that our
product was ready for wider distribution.

 Launch: We launched our tapioca almond biscuit product online and in select health
food stores in our region. We also partnered with several online retailers to make our
product available to a wider audience. To promote our product, we used a combination
of social media marketing, email marketing, and influencer partnerships.
Analytical test

 Proximate analysis
 Texture
 Energy
 Color
 Spread Factor
Testing
Phase
Launch & Evaluation
 Product launch strategy: We determined that the most effective way to launch our
product would be to target tech-savvy consumers through a combination of online
advertising, social media marketing, and influencer partnerships. We also established
relationships with key retailers and distributors to ensure that our product would be
widely available.

 Launch goals and objectives: Our launch goals included achieving a certain level of
sales, acquiring a certain number of customers, and increasing brand awareness
among our target market. We set specific, measurable, achievable, relevant, and time-
bound (SMART) objectives to help us track progress and achieve these goals.

 Marketing plan: We developed a comprehensive marketing plan that outlined the tactics
we would use to promote our product and reach our target market. This included a mix
of paid and organic social media advertising, influencer partnerships, and email
marketing campaigns.
 Launch execution: We implemented our marketing plan and product launch strategy,
ensuring that all necessary resources were in place and that all team members were
aligned and prepared for the launch.

 Evaluation and optimization: After launching our product, we regularly tracked and
analyzed key performance indicators (KPIs) such as sales, customer acquisition, and
brand awareness to evaluate the success of our product launch. Based on this data,
we adjusted our marketing and sales efforts to optimize performance and drive
continued growth.
Consumer
Response