MARKETING

Quiz 2

1. An example of this is custom duties

• Economic Affairs

2. The following are the most useful public policies, EXCEPT

• Money Laundering

3. Costs anticipated or incurred that are required to launch and operate a business. The
public policy process
• Identification, Formulation, Adoption, Implementation, and Evaluation

4. This may be determined religious practices or how someone was raised.

• Personal Ethics

5. The export marketing bureau of the department of trade and industry is responsible for
the development, promotion, and monitoring of the Philippine exports.
• Facilitating Policies

6. It can positively or negatively impact productivity, morale, and the community.

• Organizational Ethics

7. Extensive knowledge and experience required for employment in specific industries.

• Standards

8. The following are the main elements of business EXCEPT.

• Creating an open environment

9. The following are the most useful public policies EXCEPT

• Human trafficking

10. Banks in the country are strictly regulated by the Bangko Central ng Pilipinas.
• Regulatory
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Quiz 3

1. Sarah is a product manager at a startup that specializes in healthy meal delivery. Her
team is tasked with coming up with a new product to expand their offerings and attract
new customers. This requires _____.
• K

2. Sarah’s team release the new product. They introduce in a select market, gather feedback,
and make necessary adjustments before launching it to a wider audience. They use their
marketing strategy to promote the product and generate buzz.
• Product Launch

3. Sarah evaluates idea based on factors such as feasibility, profitability, and how well they
align with the company’s values. She chooses the product with the greatest potential.
• Idea Screening

4. Sarah and her team work on developing the product’s distinctive identity. They create a
name, logo, and visual identity that reflect the values of the company and appeal to the
target customers.
• Branding

5. Sarah sets up a cross-functional team consisting of chefs, food scientists, and product
managers to develop the product. They conduct extensive research, create samples, and
develop a prototype.
• Product Development Process

6. Sarah’s team begins coordinating with producers to bring the product to market. They
negotiate pricing and timelines and oversee the production process to ensure quality
control.
• Manufacture

7. While the product is still in development, they identify target customer segments, develop
messaging, and plan advertising campaigns.
• Marketing strategy
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8. The team adopts a competitive pricing strategy and develops effective marketing and
distribution channels to succeed in the competitive market.
• Business Model

9. Product development is the process of making a new version of a product that is already
on the market. It is the same as the process of bringing a product from being a concept to
reaching the market.
• Both statement are FALSE

10. Innovation is defined as the “new development” of new or existing knowledge, resources,
equipment, and other factors. It is important because it results in new business creation,
which in turn drives economic growth.
• First statement is FALSE. Second statement is TRUE.