Adrienne Margaux A.

Dejoras
BS- Architecture 4a_a1

This study adapted the qualitative and conceptual research approach. Qualitative is
specifically multi-method which involves an interpretative and naturalistic approach to its
subject matter. This means the researchers of this study, acquire knowledge in their natural
setting and interpret phenomena for the benefit of the community. Qualitative research
involves existing theories and collection of a variety of empirical materials.
Conducting a survey would determine the user’s preference in relation to the research
objectives. According to Gray (2017), a survey is a simple tool for gathering information.
Surveys typically consist of a set of questions used to assess a participant’s preferences,
attitudes, characteristics and opinions on a given topic. As a research method, surveys allow us
to count or quantify concepts—a sample or subset of the broader audience is used, the
learnings from which can be applied to a broader population.
Stratified sampling is a method of sampling from a population. Stratification is the
process of dividing members of the population into homogeneous subgroups before sampling.
The strata should be mutually exclusive and every element in the population must be assigned
to only one stratum. The strata should also be collectively exhaustive, no population element
can be excluded. Then simple random or systematic sampling is applied within each stratum
(Hunt and Tyrrell 2001). The objective is to improve the precision of the sample by reducing
sampling error.
A Focus Group Discussion (FGD) is a good way to gather together people from similar
backgrounds or experiences to discuss a specific topic of interests. The group of participants is
guided by a moderator who introduces topics for discussion and helps the group to participate
in a lively and natural discussion amongst themselves (Morgan 1988). The result of this
discussion would determine the different ideas and preference of the different profile of
respondents.

Gray, C. (2012). Better user research through surveys. Retrieved from

https://uxmastery.com/better-user-research-through-surveys/ .
Hunt, N. and Tyrrell, S. (2001). Stratified Sampling. Webpage at Coventry
university. Archived from the original on 13 October 2013. Retrieved 12 July 2012.
Adrienne Margaux A. Dejoras
BS- Architecture 4a_a1

Morgan D.L. (1988). Qualitative research methods. Vol. 16. Focus group as
qualitative research. Thousand Oaks, CA, US : Sage Publications, Inc.