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  • Story Name: "The Story Canvas"

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    Alejandra Mayta
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    This document provides a template, called the Story Canvas, to help plan and outline a narrative. The canvas includes sections for describing the purpose of the story, intended audience, key messages, plot details, characters, locations, distribution plan, style and tone, desired outcomes, metrics to measure success, and an acknowledgement of its origins from the Business Model Canvas framework. The Story Canvas is a tool to holistically map out the essential elements of a story from conceptualization through distribution and measurement of impacts.

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    DS_STORY_CANVAS

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    This document provides a template, called the Story Canvas, to help plan and outline a narrative. The canvas includes sections for describing the purpose of the story, intended audience, key messages, plot details, characters, locations, distribution plan, style and tone, desired outcomes, metrics to measure success, and an acknowledgement of its origins from the Business Model Canvas framework. The Story Canvas is a tool to holistically map out the essential elements of a story from conceptualization through distribution and measurement of impacts.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views1 page

    Story Name: "The Story Canvas"

    Uploaded by

    Alejandra Mayta
    This document provides a template, called the Story Canvas, to help plan and outline a narrative. The canvas includes sections for describing the purpose of the story, intended audience, key messages, plot details, characters, locations, distribution plan, style and tone, desired outcomes, metrics to measure success, and an acknowledgement of its origins from the Business Model Canvas framework. The Story Canvas is a tool to holistically map out the essential elements of a story from conceptualization through distribution and measurement of impacts.

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    © All Rights Reserved
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    of 1

    “THE STORY CANVAS” STORY NAME:

    Purpose: Why are you telling this story? What is the issue, how are things now, and what change do you want to make?

    Audience: Key Messages: Story: People & Places: Campaign:


    Who do you want to reach? Give each What 3 things do you want your How does it start (hook), how does it end Who will feature in our story and How will you get your story out there?
    segment a name, profile & some tweets. audience to remember? (jab), and what memorable moments what locations will be used? Map the key touchpoints on a timeline.
    happen in between (plot)?

    Style & Tone:


    Call To Act ion:
    What does our story look and feel like?
    What steps do you want them to take? List some key imagery and reference
    samples. What is the musical vibe?

    Outcomes: Indicators:
    What are some of the high level outcomes you want to achieve? • How will we measure success with some specific metrics?

    Acknowledgement: The Story Canvas (TSC) is based on the popular Business Model Canvas (BMC), developed by Alex Osterwalder. The BMC is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. TSC is subsequently licensed under the same CC Attribution: http://creativecommons.org/licenses/by-sa/3.0/.

    www.digitals torytellers.com.au/s torycanvas

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