PROJECT CREATIVE BRIEF VZKDESIGNS™

PROJECT BRIEF TITLE: Brand Design For a XYNAME.

CLIENT NAME CONTACT NAME CONTACT EMAIL DATE

XYNAME XnameYsurname HYNAME@gmail.com dd/mm/yyyy

PROJECT / CLIENT OVERVIEW

WHAT DOES YOUR
BUSINESS DO?
HOW AND WHY YOUR
BUSINESS WAS STARTED?

WHAT IS YOUR PRODUCT WHERE DID THE IDEA COME

OR SERVICE? FROM?

IS THERE A SPECIAL STORY WHAT ARE THE GOALS OF

BEHIND YOUR BUSINESS YOUR BUSINESS?
AND ITS NAME?
HOW YOUR BUSINESS
WORKS?

TONE OF VOICE
Tone examples:

• Vibrant • Free
• Euphoric • Bright
• Serious
• Energetic
HOW PEOPLE SHOULD FIND
• Powerful
OUT ABOUT YOU?

AUDIENCE
What audience are you targeting:

Gender:
Age:
Salary:

HOW PEOPLE SHOULD BUY

PROFESSION
FROM YOU?
Audience profession that you are targeting.

PERSONALITY
Personality of your audience:

WHAT THEY CARE ABOUT

What your audience cares about.
Examples:
• Dance music
• Creating
HOW PEOPLE SHOULD GET • Sports
THE PRODUCT SERVICE
THEY PAID FOR?
COMPETITORS
List your competitors:

• Competitor 1
•
•
Competitor 2
Competitor 3
DESIGN OVERVIEW
•
OBJECTIVES
Visual examples supplied? Explain your objectives for a design and
brand.
Links supplied?

[Links provide in addition notes section]

HOW DO YOU WANT TO

STAND OUT?

IMPACT
WHY SHOULD YOUR IDEAL What message do you want to convey to
CUSTOMER CHOOSE YOU your customers?

AND NOT YOUR

COMPETITION?

What feeling do you want to create when

customers think of your brand?

WHAT ARE THE PROBLEMS

OF YOUR IDEAL CUSTOMER
THAT YOU CAN
SOLVE? LIKES:

COLOURS:

Are there any color combinations that you

like and why?

Are there any color combinations that you

don't like and why?

FONTS:

Are there any fonts that you like and why?

Are there any fonts that you like and why?

LOOK

&
BRANDS:
FEEL:
What words would you use to describe the
Exam
look/style you envision for your brand?
ple:
Examples:

•
• Colorful
90’s • Feminine
• Masculine
GRAP • Professional

HIC

STYLE

Exam

ple:

• Colorful & energetic

• Bold & impactful
• Light DESIGN CONSIDERATIONS
Tell us your considerations about design.

STYLES & LAYOUT:

Exam

ple:

• Dynamic
• Modern style Is there any icon, symbol or image that
represents the product/service you offer,
• Classic style
which you would like to use for a design?
• Texture & collage

PHOTOGRAPHY:

What photos you want to use for your brand

or how you want to see your design
captured on photos? TIME
(Example: A smartphone company would Tell us by what time design should be
probably chose photo of people holding or finished.
using their smartphones).
BUDGET
What is your budget for this project?
DELIVERABLES
DESIGN

Logo Identity Visual Branding

Other:

Tell us other deliverables:

-

TOUCHPOINTS TO INCLUDE:

PRINT

Leaflet/flyer Brochure
Business cards Stationery
Packaging Poster
T-Shirt Other (specify below )

Other:
Example:
DESIGN FOR MARKETING: Stickers

DIGITAL

Website(s) Social media

Banners Emailer(s)
UI / UX Other (specify below )

Other:
Example:
DESIGN FOR MARKETING: TV & YouTube ad, Gif banners

PROJECT ASSETS

Brand guidelines Logo files

Design templates Fonts
Other (specify below )

Other:

Tell us other.
ADDITIONAL NOTES

Give us your competitor links, visual ideas and things you want to tell us that we haven’t
listed above.

Competitor Links:

Visual Ideas Links:

VZKDESIGNS™