PROJECT / CLIENT CREATIVE BRIEF

QUESTIONAIRE
Welcome to the project questionnaire.

The purpose of this questionnaire is to collect as much key information about

the project as possible to get a thorough understand of the project and the
context.

This will help deliver an appropriate creative solution.

Please have a think about the following criteria and answer as best you can.

Thank you

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PROJECT BRIEF TITLE

Sum up the brief with a title.

CLIENT DETAILS & CONTACT DETAILS

Please fill out the following details:

Client name: …
Contact name: …
Contact email: …
Date: …

1 - PROJECT / CLIENT
OVERVIEW
WHAT
Please write a brief statement introducing the product or business.

WHY
Please write a brief statement to explain why you are developing the product or business.

GOALS
Please write a brief statement to explain the ambitions of the product or business.

UNIQUE SELLING POINTS

Please list some things that make your product or business unique or different from others.

TONE OF VOICE
Describe the character of the product or business and how the product or business intends to
communicate and engage with the target audience.
What language will you use and what tone of voice will you use?

STRAPLINES
Please state any strap lines that may hint at a tone of voice or a message you want to be
consistent with.

AUDIENCE
Please write the specifics about your audience:
…

Gender: …
Age: …
Salary: …

PROFESSION

PERSONALITY

WHAT THEY CARE ABOUT

COMPETITORS
List your competitors.

Please provide any link references or visual examples.

STRATEGIC CONSIDERATIONS
State any specific ways the project wishes to market or proposition itself or any commercial
or disruptive goals you wish to achieve with the product or business.

2 - DESIGN OVERVIEW
 OBJECTIVES
Please write a brief statement of what exactly the design is going to be, what the design is
going to be used for and what you want to achieve with the design.

IMPACT
Describe the impression you would like to make with the design.

LOOK & FEEL

Please state a few keywords of how you would would like the design to look and how you
would like it to feel to represent your personality and values.

LIKES & DISLIKES (avoid)

List likes or dislikes if you have any in mind. Fill in the table below.

LIKES DISLIKES
Colours: … Colours: …
Look & Feel … Look & Feel …
Styles & Styles &
… …
Layout: Layout:
Photography
Photography: … …
:
Brands: … Brands: …

Please provide any link references or visual examples.

EXISTING BRANDING / MARKETING COLLATERAL

Do you have any existing branding or visuals you wish to reference and remain consistent
 with.

Please provide.

DESIGN CONSIDERATIONS
Are there any details to keep in mind with regards to how the design will be used? Is the
design be predominantly for print or digital, or both?
State any specific ways you wish to proposition the design, Are there any disruptive goals you
wish to achieve with the design

HOW WILL YOU MEASURE SUCCESS

State how you will measure the success of the design work.

BUDGET
State your budget if you have not already received a quote.

TIMELINE
State any milestones in the project and deadline, when you will need work completed by.

DELIVERABLES
Please delete what you DO NOT require [or add anything else that is not stated]

DESIGN PRINT
Research Leaflet/flyer
Mood boards Brochure
Route options Business cards
 Stationary
Packaging
Poster
T-Shirt
Other (specify)

DIGITAL PROJECT ASSETS

Website Brand guidelines
Social media Logo files
Banners Design templates
Emailer Fonts
UI/UX Other (specify)
Other (specify)

ADDITIONAL NOTES
Please provide any other information relevant to the project.

Thank you!