Puma SE, branded as Puma, is a German multinational corporation that designs and

manufactures athletic and casual footwear, apparel and accessories, which is headquartered
in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in
the world.[4] The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his
brother Adolf Dassler had jointly formed the company Gebrüder Dassler
Schuhfabrik (Dassler Brothers Shoe Factory). The relationship between the two brothers
deteriorated until the two agreed to split in 1948, forming two separate
entities, Adidas and Puma. Both companies are currently based in Herzogenaurach,
Germany.
Puma has been a public company since 1986, listed on the Frankfurt Stock Exchange. French
luxury group Kering (formerly known as Pinault-Printemps-Redoute or PPR) holds 16%,
Kering's largest shareholder Artemis SA owns 29% of the share capital. [5] Since 1 July 2013,
the company has been led by former football professional Bjørn Gulden (CEO).
As of 2017, Puma SE employs more than 13,000 people worldwide and distributes its
products in more than 120 countries.[6][7]
Following the split from his brother, Rudolf originally registered the newly established
company as Ruda (derived from Rudolf Dassler, as Adidas was based on Adi Dassler), but
later changed the name to Puma.[8] Puma's earliest logo consisted of a square and beast
jumping through a D, which was registered, along with the company's name, in 1948.
Puma's shoe and clothing designs feature the Puma logo and the distinctive "Formstrip"
which was introduced in 1958.