This document discusses techniques for highlighting information to generate awareness, interest, and a desired action in an audience. It mentions AIDA as a model for capturing attention, interest, desire, and action. It also references opening with awareness and interest through mentioning computer type.
This document discusses techniques for highlighting information to generate awareness, interest, and a desired action in an audience. It mentions AIDA as a model for capturing attention, interest, desire, and action. It also references opening with awareness and interest through mentioning computer type.
This document discusses techniques for highlighting information to generate awareness, interest, and a desired action in an audience. It mentions AIDA as a model for capturing attention, interest, desire, and action. It also references opening with awareness and interest through mentioning computer type.