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Staycation
Extend the appeal of key vacation items with versatile and sustainable
qualities, in line with the post-Covid-19 shift towards mindful shopping and
local tourism
Action Points
The #staycation movement marks a new era in the
importance of localism and sustainable practices.
Redefine your holiday deliveries by prioritising long-
term appeal and uplifting design qualities.
1. Focus on longevity with transseasonal designs
that will remain relevant across multiple seasons.
Add newness by renewing classic hero items
through decorative summer updates.
2. Tap into consumers' need for post-pandemic
escapism with statement accessories that will pair
well with swim and casual apparel, such as
decorative hoops and heeled sandals.
3. Give a second life to leftover solid materials,
fabrics and hardware. This offers a creative and
sustainable solution that also responds to the
demand for one-of-a-kind designs.
4. Transition S/S 20's leftover stock for the new
season. Work alongside new S/S 21 collections or
update with new embellishments to avoid waste.
5. Accelerated by the rise of stay-at-home
crafting, look to DIY tutorials and modular designs
for add-on opportunities that will engage
consumers.
@miist a
Mood & Colour 030-80-06 12-1403 TC X
016-72-17 14-1318 TC X
046-85-28 12-0646 TC X
034-70-33 15-1054 TC X
@so ngo f st y le
056-57-27 16-0237 TC X
Why? The post-pandemic shift towards local
holidays and mindful shopping extends the
appeal of previously confirmed key items for S/S
20 deliveries. Leverage these familiar styles with
144-40-13 18-3415 TC X
S/S 21 newness to resonate with a cautious
consumer.
How? Opt for staple styles that are easy to update.
Repurpose waste materials such as fabrics and
17-1349 TC X 021-60-33
jewellery adornments to cater to both sustainable
and personalisation demands. Tap into
consumers' need for mood-boosting designs with
playful patterns and bright tones.
17-1342 TC X 024-43-27
@aly ssaint hecit y @f r ecklesnur Drop: S/S
Coloro / Pantone
Soft Tote
Manipur i
Soft Tote
Pr int ed Bucket H at
Oroton
Deco r at ive H o o ps
Lace-Up S and al
Pr ad a
@sho p_ peche
Rectangular Frames
2 Miista
The brand combines the nostalgia of
Spanish heritage with a modernist
female flair, translating into timeless
items with unexpected materials.
1 Notte Jewelry
The brand’s aesthetic is a fun mix of
New York quirk with a hint of la dolce
vita dreaminess. Pieces are designed
with an eccentric mix of materials.