Promotional contents used through its website

The landing page of flipkart shows the swipeable big banners

where flipkart is promoting its various products by highlighting
the best feature of the product. With this flipkart is trying to
engage customers attention towards the products.
It also has a section of “Deals of the day” , where flipkart is
providing the best deal of the day.
On its first page, flipkart has divided its products in various
sections. For example , it has a section of “ Fashion of travel
lovers” which has the selected fashion related items that
shows the attractive deals associated with those items. There is
also a section of “ Limited period deals” that shows the items
which have a limited period offer.
Offers for some products are also categorized for men and
women differently. For men its has “ Best offers for men” , for
women it has “ Best offers for women”.
Flipkart promotes the brands prominently during searches by
customers on its website besides helping them to target
customers better through data analytics and tracking consumer
behaviour.
Whenever you search for a product on the search bar, the
result shown on the page starts with the similar product as an
advertisement for which the company pays flipkart. This helps
the company to attract the customers even if customers were
not searching for their brand. Flipkart also shows the recently
viewed section on the front page which helps the brands to
come in notice of the potential customers.
It also launched a ‘brand story ad format’ allowing companies to
target specific customers browsing for products related to their
own on the marketplace. Along with this, it launched Flipkart
Shopper Audience to help advertisers target audiences.

Flipkart also promotes products with the help of Flipkart

Assured. Flipkart Assured is an inclusive customer-centric
guarantee from Flipkart focused on two deliverables: quality
and speed. Flipkart Assured products are verified, packed with
care, and dispatched safely. Customers shopping on the
Flipkart platform will be able to clearly identify eligible products
by a ‘Flipkart Assured’ badge. With this the customers can
show their confidence for the products under flipkart assured.
Flipkart often provides various sales for few days , like during
Diwali they have “Big Diwali Sale” and they also have “ Big
Billion Day “ sale where they provide heavy discounts that is
displayed on the front section of the website during sale.

Flipkart is providing various advertisements on the basis of

different ad formats where the page of the website involve
banners, text advertisement .
With these activities flipkart is trying to add value for the
companies as much possible.
Flipkart is therefore heavily invested in promoting its contents.