ASSUMPTION COLLEGE OF NABUNTURAN

Nabunturan, Compostela Valley Province

Senior High School
S.Y. 2019-2020/ 1st Semester
APP 2 - ENTREPRENEURSHIP
1st Quarter Examination
NAME: ______________________________________________________________GRADE & SECTION:
__________________________________
STRAND:____________________________________________________________DATE:
_________________________________________________
GENERAL DIRECTIONS: Read the questions/statements carefully. You will be given 1 hour and 30 minutes to finish the
examination. Further, you should always uphold “HONESTY IS THE BEST POLICY” during your exam. Lastly, avoid
ERASURES nor ALTERATIONS. Failure to follow all the instructions will affect your scores.

TEST I. MULTIPLE CHOICES. Types of small business enterprise, Business Ideas, Unique Selling Proposition and Value
Proposition, Marketing Mix (8Ps). Write your answer on the space provided. CAPITAL LETTER ONLY.
1. This is a type of firm that is classed as small if it is has 250 employees or less. 1. _____
A. Wholesaling B. Consulting C. Manufacturing Firms D. Retailing

2. This is a type of firms engaged in developing newer methods, techniques of production and sales. 2. _____
A. Wholesaling B. Consulting C. Research and Development D. Retailing

3. This refers to buying and selling merchandise in significant amounts to final consumers. 3. _____
A. Wholesaling B. Consulting C. Manufacturing Firms D. Retailing

4. This is a type of firms that provides human effort for customers. 4. _____
A. Wholesaling B. Service C. Manufacturing Firms D. Retailing
5. This refers to the things that are needed by the customers. 5. _____
A. Product B. Place C. Price D. People
6. This refers to the availability from where your target consumer finds it easiest to shop. 6. _____
A. Product B. Place C. Price D. People
7. “Is what you are offering your customer a good deal?”. What marketing mix is the question exemplify?7. _____
A. Product B. Place C. Productivity and Quality D. People
8. Advertising, PR, Sales Promotion and Personal Selling are examples of? 8. _____
A. Product B. Place C. Productivity and Quality D. Promotion
9. This refers to the working committee of a business. 9. _____
A. Product B. Place C. Productivity and Quality D. People
10. This refers to how the service is done. 10. _____
A. Product B. Processes C. Productivity and Quality D. People
11. Collins really understands the business world. He knows his strengths and weaknesses. What business idea does he exemplify?
11. _____
A. You B. Cash Flow C. Passion D. Understanding your Costumer
12. Marga knows that some of the competitors are ruthless. Thus, she promote and offers a product that is similar to theirs but at a
lower price. What business idea does she exemplify? 12. _____
A. Understanding your Competition B. Understanding your Costumer C. Passion D. You
13. Cassie assesses the people first in handling her business. She examines the things that they like. What business idea does she
exemplify? 13. _____
A. Understanding your Competition B. Understanding your Costumer C. Passion D. You
14. Daniela manages the Ajinomoto Company, who buys banana products from the Philippines and makes it as ketchup. What type of
small business enterprise does she employ? 14. _____
A. Wholesaling B. Consulting C. Services D. Manufacturing Firms
15. Khent buys and resell merchandise in significant amounts to final consumers. What type of small business enterprise does he
employ? 15. _____
A. Wholesaling B. Consulting C. Services D. Manufacturing Firms
16. Entrepreneurs fall in love with their product or service and forget that it is the customer’s need, not their own, that they must
satisfy. What feature of Unique selling proposition does the idea above exemplified? 16. _____
A. Put yourself in your customer’s shoes
B. Know what motivates your customers’ behavior and buying decisions
C. Uncover the real reasons why customers buy your product instead of a competitor’s
D. Cover the real reasons why customers buy your product instead of a competitor’s
17. You are trying to ask the feedbacks of the consumers on why they buy your products. What feature of Unique selling proposition
does the idea above exemplified? 17. _____
A. Put yourself in your customer’s shoes
B. Know what motivates your customers’ behavior and buying decisions
C. Uncover the real reasons why customers buy your product instead of a competitor’s
D. Cover the real reasons why customers buy your product instead of a competitor’s
18. People like to buy things because of freebies and sales. . What feature of Unique selling proposition does the idea above
exemplified? 18. _____
A. Put yourself in your customer’s shoes
B. Know what motivates your customers’ behavior and buying decisions
C. Uncover the real reasons why customers buy your product instead of a competitor’s
D. Cover the real reasons why customers buy your product instead of a competitor’s
19. This is a factor or consideration presented by a seller as the reason that one product or service is different from and better than the
competitor. 19. _____
A. Value Proposition B. Unique Selling Proposition C. Advertising D. Promotion
20. A believable collection of the most persuasive reasons that people should notice you and take the action you are asking for.
20. _____
A. Value Proposition B. Unique Selling Proposition C. Advertising D. Promotion

TEST II. MATCHING TYPE: Career Opportunities in Entrepreneurship. Write your answer on the space provided.
31. Its main duty is to implement the company’s strategy. A. Business Reporter 31. ___________
32. They will make the decisions and analyze the business problems. B. Recruiter 32. __________
33. It will serve as the training ground for business course. C. Not-for-Profit Fundraiser 33. __________
34. It is a way of expanding you horizons in business. D. Research and Development 34. __________
35. This provides best venues to learn the concepts in business E. Sales 35. __________
36. This kind of career opportunities is very rampant in our community. F. Business Consultant 36. __________
37. They are the one who writes business articles in newspapers. G. Mid-Level Management 37. __________
38. They are designated to supervise company workers. H. Target Market 38. __________
39. Refers to networking I. Prospect 39. __________
40. They are the professional in the business world. J. Manager 40. __________
K. Business Repertoire

TEST III.IDENTIFICATION: Write the answer on the space provided the concept exemplified/asked by the statements/questions.
21. This type of small business enterprise is in need for professional services with regards to efficient management, project appraisal
and raising sources of finance. 21. ______________________
22. The one who manage and supervise the business. 22. _____________________
23. Its main duty is to implement the company’s strategy in most efficient way. 23. _____________________
24. It refers to a financial gain. 24.
_____________________
25. It refers to raising funds for a non-profit organization; refers to networking. 25. _____________________
26. These are things that are needed for a certain purpose and that will be used by particular person or group.

26.______________________
27. Know how to write business articles, and capable of explaining the business trends. 27. _____________________
28. It is a way of expanding your horizons in understanding the business concepts, strategies and ideas.
28.
____________________
29. Two or more people who share ownership of a single business. 29. _____________________
30. This type of small business enterprise buys good from suppliers and sells them to the costumers.
30.
_____________________
TEST IV. REASONING. Find out the problems of these target markets in some businesses and make your own solution on how to
deal with it.
41-45. EXISTING CUSTOMERS
Problem:
____________________________________________________________________________________________________________
_________
____________________________________________________________________________________________________________
___________________
Solution:____________________________________________________________________________________________________
__________________
46-50. PROSPECT
Problem:
____________________________________________________________________________________________________________
_________
____________________________________________________________________________________________________________
___________________
Solution:____________________________________________________________________________________________________
__________________
51-55. PROSPECTS
Problem:
____________________________________________________________________________________________________________
_________
____________________________________________________________________________________________________________
___________________
Solution:____________________________________________________________________________________________________
____________________
56-70. Explain the importance of identifying the target market. (Grammar,spelling,vocabulary –10, Content–5)
____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
_______________________________________________________________________________________

PREPARED BY:
BENJIE F. GOOD, LPT
APP 2- Instructor