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  • Pillsbury Cookie

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    Abhinav Rai
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    General Mills Canada faced declining cereal sales and resorted to qualitative research to understand consumer behavior better. Through focus groups and interviews, they learned that consumers were seeking healthier, more nutritious options for breakfast. This case study highlights the importance of truly understanding customer needs through qualitative research when facing business challenges.

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    General Mills Canada faced declining cereal sales and resorted to qualitative research to understand consumer behavior better. Through focus groups and interviews, they learned that consumers were seeking healthier, more nutritious options for breakfast. This case study highlights the importance of truly understanding customer needs through qualitative research when facing business challenges.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    14 views1 page

    Pillsbury Cookie

    Uploaded by

    Abhinav Rai
    General Mills Canada faced declining cereal sales and resorted to qualitative research to understand consumer behavior better. Through focus groups and interviews, they learned that consumers were seeking healthier, more nutritious options for breakfast. This case study highlights the importance of truly understanding customer needs through qualitative research when facing business challenges.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    1) What is the challenge being faced by General Mills Canada?

    2) Why did the company resort to qualitative study? 


    3) What are the key lessons you can learn from this MNC Case?

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