June 17 2020

Launching

Tuitions redefined

Note: This is an internal document for training the Sales Team.This should not be shared with parents.
Brochure for BYJU’s Classes which can be shared with parents will be shared shortly.

Confidential - For Internal Use Only

A comprehensive online tutoring program by
the world’s largest edtech company

Confidential - For Internal Use Only

 = BYJU’S Tutor + BYJU’S Learning App + BYJU’S Mentor

In BYJU’S Classes, along with India’s No.1 Learning App - BYJU’S, you also get BYJU’s Tutor where
India’s Best Teachers teach your child Maths and Science through high quality online classes
conducted 4 times a week with live doubt solving. These classes come along with daily homework,
regular subjective & objective tests with evaluation and personalised extra sessions - all from
India’s Most Trusted Education Company!

Along with this, your child also gets a dedicated BYJU’S Mentor who keeps you updated on your
child’s performance and regularly discusses his or her learning requirements with you.

These are the only classes your child needs after school

Confidential - For Internal Use Only

 = BYJU’S Tutor + BYJU’S Learning App + BYJU’S Mentor

Best Classroom Teaching Best Learning At Home Personalised Individual Attention

by BYJU’S Tutor on BYJU’S App from BYJU’s Mentor

4 Classes a week by India’s Top Maths and Attend the video classes anytime on BYJU’S 1-on-1 guidance from a dedicated BYJU’S
Science Teachers Learning App Mentor

Monthly Progress Report of the student

Live Doubt Solving through personal All concepts explained by India’s Best
including attendance, homework assessment
tutors in every class Teachers using visualization
and test results

Personalised Learning Journey created as per Mentors interacts with student every 15 days
Daily Homework with evaluation
student’s understanding of a concept to understand his or her learning progress

Personalised Extra Classes for revision or Knowledge Graph to identify weak Monthly discussion of child’s performance with
improvement and strong topics parents by Mentors

Objective Monthly Tests and Subjective

Quarterly Tests with Mock Exams for higher Unlimited Adaptive Practice Tests
grades

Confidential - For Internal Use Only

BYJU’S Tutor - Online Classes by India’s Top Teachers
● Online Classes are taken by teachers handpicked and trained by core BYJU’s team
● These teachers are the top teachers in India and ensure that all concepts are explained in the
best possible way
● The teachers also use visualization to ensure students not only understand but also retain the
concepts longer
● Personalised Extra Classes for Weaker Topics
● Extra Workshops for exams like NTSE & Olympiads
● The Online Classes have live tutors providing interaction and live doubt solving
● BYJU’s Classes offers you an opportunity to provide India’s Top Teachers to you child.

Confidential - For Internal Use Only

BYJU’S Tutor - Live Doubt Solving
● While the class is taken by the Master Teacher (handpicked and selected - Best in the country), a
trained and certified tutor is assigned to every student who takes care of the doubts of the
students during the class and for 30 minutes after the class
● The student can ask a doubt to the Tutor through chat during and after the class
● This instant doubt solving facility ensures that all doubts of the students are covered in the best
possible way
● The Online Classes have live tutors providing interaction and live doubt solving though the master
teacher may not teach live
○ To ensure that all classes across all batches are taken by the best 3-4 teachers, master
teacher may not teach live
○ Also, live classes need more bandwidth than normal online classes
○ Live Interaction and Doubt Solving is provided by the tutor. This way BYJU’s Classes
provides the best of teaching and doubt solving!
Confidential - For Internal Use Only
BYJU’S Tutor - Homework and Tests
● Every class has a pre-class and post-class homework.
● In pre-class, a student is advised to go through a chapter (not mandatory) on BYJU’s App before
the class.
● In post-class, after every online class, student will be assigned a homework which he or she
needs to complete before the next class.
● Mentor keeps a track of student doing pre-class as well as post-class
● Student is also asked to go through related topic and practice test on BYJU’s App to ensure the
complete revision and practice
● Monthly Tests are conducted based on the topics covered in that month
● In case student’s performance is not upto the mark, the mentor will suggest the student to attend
extra classes on that topic
● Every quarter, subjective mock test with evaluation will be conducted to ensure the student is
Confidential - For Internal Use Only
ready for the exams!
BYJU’S Tutor - Schedule - Same Topics as covered in School
(Not very important right now as all schools are closed)
For every grade & board, 2-3 batches are conducted to provide options to students to select a batch as per
the sequence of topics being covered in the school

For e.g. Class 8, Board: CBSE. For Students joining in July, these 2 batch options with different sequence of topics will be provided. Student can
select the batch as per the topics being followed in the school

Batch 1 with one possible sequence of topics Batch 2 with another possible sequence of topics

Synthetic Fibres and Plastics Crop Production and Management

Understanding Quadrilaterals Rational Numbers

Materials: Metals and Non Metals Microorganisms: Friends and Foe

Practical Geometry Linear Equations in One Variable

Coal and Petroleum Synthetic Fibres and Plastics

You will be provided with a list of classwise batch options available for each board every month. For e.g. Class 4 - CBSE may have 2 batch options, ICSE
may have 3 Batch options and Kerala board may have 2 batch options for students joining in July. You should inform the student/parent about the
batch details. Student can select the batch accordingly. The batch details are available here
BYJU’S Tutor - Schedule & Personalised Extra Class
● Option to select either a weekday or weekend schedule. Each class will have a duration of 1 hour.
● Out of the 4 classes in a week, 3 classes happen as per the schedule of the batch selected and
the 4th class is the extra class where the student can personalise the class by selecting the topic
already covered in the batch
● So, the extra class can be personalised as per the student in case
○ Student is weak in that topic
○ That topic is coming in the school test
○ Student had missed that topic
○ Student wants to revise that topic
○ That topic is not a part of the batch but it is being covered in the school
● A student can select a topic multiple times as well
PLEASE NOTE THAT 25% OF THE CLASSES ARE PERSONALISED EXTRA CLASSES PROVIDING
ENOUGH PERSONALIZATION & FLEXIBILITY TO THE STUDENTS
Confidential - For Internal Use Only
BYJU’S Tutor - Schedule & Personalised Extra Class
Each Class Duration - 1 Hour

Grade Day Option 1 Option 1 Day Option 2 Option 2 Personalised Extra Class

Class 4 Mon-Wed-Fri 6:45 PM Tues-Thur-Sat 4:15 PM Fri 3:00 PM or Sun 1:30 PM

Class 5 Mon-Wed-Fri 8:00 PM Tues-Thur-Sat 5:30 PM Tues 3:00 PM or Sun 4:15 PM

Class 6 Mon-Wed-Fri 8:00 PM Tues-Thur-Sat 5:30 PM Wed 3:00 PM or Sun 4:15 PM

Class 7 Mon-Wed-Fri 5:30 PM Tues-Thur-Sat 6:45 PM Tues 9:15 PM or Sun 8:30 AM

Class 8 Mon-Wed-Fri 5:30 PM Tues-Thur-Sat 6:45 PM Wed 9:15 PM or Sun 1:30 PM

Class 9 Mon-Wed-Fri 4:15 PM Tues-Thur-Sat 8:00 PM Mon 9:15 PM or Sun 7:45 PM

Class 10 Mon-Wed-Fri 4:15 PM Tues-Thur-Sat 8:00 PM Mon 3:00 PM or Sun 4:15 PM

Confidential - For Internal Use Only

BYJU’S Tutor - Weekend Schedule
Each Class Duration - 1 Hour

Grade Weekend Personalised Extra Class

Class 4 Sat 5:30 PM Sun 9:45 AM Sun 11:00 AM Fri 3:00 PM or Sun 1:30 PM

Class 5 Sat 4:15 PM Sun 11:00 AM Sun 12:15 PM Tues 3:00 PM or Sun 4:15 PM

Class 6 Sat 4:15 PM Sun 12:15 PM Sun 1:30 PM Wed 3:00 PM or Sun 4:15 PM

Class 7 Sat 3:00 PM Sun 2:45 PM Sun 4:00 PM Tues 9:15 PM or Sun 8:30 AM

Class 8 Sat 3:00 PM Sun 4:00 PM Sun 5:15 PM Wed 9:1 5PM or Sun 1:30 PM

Class 9 Sat 9:15 PM Sun 5:15 PM Sun 6:30 PM Mon 9:15 PM or Sun 7:45 PM

Class 10 Sat 9:15 PM Sun 6:30 PM Sun 7:45 PM Mon 3:00 PM or Sun 4:15 PM

Confidential - For Internal Use Only

BYJU’S CLASSES - ORDER PUNCHING PROCESS

Select the Batch 1 Select the Schedule 2 Select the Timing 3

Select the batch as per the sequence Two Options: Weekend Batch or Select the days and slots as per
of topics being covered in the school Weekday Batch your convenience and availability

The sequence of topic may not match
100% as you have the personalised
extra class to schedule the topic in
case there is a small mis-match
Batch will be named as Class 4 Batch
1, Class 4 Batch 2 etc.
Select the schedule as per your
convenient
Select the slot for the extra class
While punching order in
Leadsquared, you will be needed
to enter the batch and schedule
information.

Confidential - For Internal Use Only

Snapshot of the Order Punching Page on LD:
BYJU’S Learning App
Video Lessons (attend anytime) by India’s Best Teachers on a personalised learning platform.
Every concept is explained by teachers using visualization and animation making learning easy
for your child. Personalised Learning Platform makes you learn at your own pace. Your child can
attend a class multiple times till he/she does not understand the concept

● Videos Lessons with visualizations by India’s Best Teachers in Maths & Science
● Interactive Tests & Quizzes to gauge the students' understanding of concepts.
● Unlimited Adaptive Practice Tests
● In Depth Knowledge Graphs to help you know your weaker topics for stronger focus
● Personalised Learning Platform to help you learn at your speed

Confidential - For Internal Use Only

BYJU’S Mentor
A dedicated mentor and counsellor to look after the learning requirements of your child. He or
She will be in touch with both you and your child. The mentor will ensure that you are updated
about your child’s progress regularly

● Interaction with student every 15 days to understand his progress and requirements
● Counsels student on the problems faced by him and advices how to study better
● Monthly Progress Report based on class and test performance
● Monthly Discussion of the Progress Report with parents
● Suggest personalised extra classes based student’s unique learning requirement

Confidential - For Internal Use Only

What parents/students should expect
from BYJU’S Mentor?
● Mentor will interact with student every 15 days to check how his studies are going on
● Mentor will suggest the student on how to use the program better - how to schedule extra
classes, which classes to schedule, how to use app to revise etc
● Mentor will call parent once every month to discuss the Monthly Progress Report of the student
● In case a student misses the classes frequently, mentor will reach out to student to understand
the issue (if any) and discuss the same with the parent accordingly
● Student or Parent can reach out to mentor (available 7 days a week) by dialling the student
support number - 09243500459 in case they have any queries or they need any support
● In case student has a doubt in a topic, mentor can help student schedule the extra class on that
topic so that doubts are taken care of.

Confidential - For Internal Use Only

Monthly Progress Report
A comprehensive progress report consisting of:
● Attendance of Online Classes by the student
● Usage of BYJU’s App by the student
● Completion of Homework by the student
● Performance in Monthly & Quarterly Tests
● Practice Tests completion
● Overall academic performance of the student
BYJU’S Mentor will share and discuss the monthly progress report with the parent.

Confidential
- For Internal Use Only
 Overview of Sales Pitch - Ask if the parent is looking for tuitions for their child

Not putting pressure now is good but how do you

Does not want extra
ensure child never feels pressure. Explain learning by Pitch BYJU’S App
pressure on child?
understanding Vs learning by repetition.

Explain importance of strong foundation and how

Ask why is he not His child is doing
If No conceptual learning creates foundation. Imp for Pitch BYJU’S App
looking for tuitions? well. No need.
competitive exams

Explain importance of strong foundation. Learn the right

Too young. Later. Pitch BYJU’S App
way to learn but without putting extra pressure on child

Pitch BYJU’S
Classes and
Ask why is he Explain the problems faced by students and parents and
If Yes Any Reason compare with local
looking for tuitions why they look for tuitions (explained below)
tutions (explained
below)

We will conduct a detailed training on Sales Pitch for BYJU’s Classes Confidential - For Internal Use Only
Needs of a Student: BYJU’S Classes (BYJU’S Tutor + BYJU’S App + BYJU’S Mentor)

I should understand concepts easily BYJU’S Tutor + BYJU’S App

I should get all my doubts cleared BYJU’S Tutor - Classes with Live Doubt Solving

I should be able to revise easily at home BYJU’S App - The best way to learn at home

I should do regular practice Homework in BYJU’S Tutor + Unlimited Adaptive Tests on BYJU’S App

I should get extra classes as per my need Personalised Extra Class

Needs of a Parent:

My child should study regularly BYJU’S Tutor - Scheduled Online Classes + Homework + Tests

My child should be taught as per school Batch Selection as per school + Personalised Extra Classes

I should know where my child stands Monthly Progress Report + Discussion with Mentor

Someone should regularly guide my child Dedicated BYJU’s Mentor

Confidential - For Internal Use Only

BYJU’s Classes - India’s Largest Tuition Center
Local Tuitions BYJU’S Classes
Teachers Best Possible in 5 kms radius Best Teachers in the country

Use visualizations & cutting edge technology to deliver

Teaching Format Whiteboard/Blackboard based. Similar to School
engaging and superior learning

Use BYJU’s App to revise any concept anytime using engaging

Revision Not possible. Dependent on notes for concepts clarity
video lessons

Personalised Extra Classes and Engaging Video Lesson

Every topic is taught only once. Similar to school. No
Improve Weaker Topics on BYJU’S App to ensure improvement. Attend a topic multiple
personalised revision class.
times.
Not possible. 10-15 students in a batch. Similar to School. Personalised Extra Classes and Engaging Video Lesson
Doubt Solving Possible in private tution but quality of tutor may not always be on BYJU’S App to ensure improvement. Attend a topic multiple
good. times.

Not possible. 10-15 students in a batch. Similar to School.
Personalised Attention
Possible in private tution but quality of tutor may not always
and Guidance
be good. Also no data to understand actual problem.
Dedicated BYJU’S Mentor. Trained and Certified by
BYJU’S. Also, use technology to analyse the problems
faced by student.

Time Wastage Need to travel. A lot of time and energy wastage. Learn from the comfort and safety of your home.

Tuition Teacher follow their own sequence of topic as they Option to select the batch as per the topics followed in School.
Curriculum & Topics
have students from multiple schools. This is a big problem Personalised Extra Classes allows students to even select the
as per school
faced by students. topic
Pricing
Course BYJU’S App (Class 4-10) BYJU’S Classes (Class 4-10)

First Year ₹ 20,000 ₹ 35,000

Add On ₹ 15,000 ₹ 25,000 ● Change in minimum pricing

for BYJU’s App is applicable
Years Maximum Minimum* Maximum Minimum from June 18th onwards

1 yr K10 ₹ 20,000 ₹ 16,000 ₹ 35,000 ₹ 28,000 ● BYJU’s Classes combo

product can be sold only for
2 yr K10 ₹ 35,000 ₹ 28,000 ₹ 60,000 ₹ 48,000 3 years

3 yr K10 ₹ 50,000 ₹ 40,000 ₹ 85,000 ₹ 68,000

4 yr K10 ₹ 65,000 ₹ 52,000 NA NA

BYJU’s APP BYJU’s Classes
5 yr K10 ₹ 80,000 ₹ 64,000 NA NA Sibling Add - On

₹ 5,000 ₹ 15,000

Tablet Price Tablet Price

Lenevo 7 Inch Wifi Only ₹ 5,000 Lenevo 8 Inch Wifi + 4G ₹ 10,000

Lenevo 10 Inch Wifi + 4G ₹ 13,000 Samsung 10 Inch Wifi Only ₹ 15,000

Confidential
- For Internal Use Only
● The product offering remains similar with changes in schedule and personalised extra classes
● BYJU’S Classes for JEE/NEET are only available for Class 11 students (2 years course)
Key problems faced
by students
They start a new topic without
understanding the current topic
completely
They do not spend enough time in
applying theory to problem solving
They are not able to retain the
understanding of a topic so they forget
after some time. Retention is one of the
key problems
Students are not able to balance between
subjects. They are not able to spend more
time on weaker topics
Main reason behind the problem
Teacher teaches a topic only once irrespective of
whether you understand a topic or not. No 1-on-1
attention. Even if students try - they have no extra
support for understanding topics other than
notes/books
Teachers solve only a few questions in the class.
Multiple questions are available in books but no
teacher to explain the solution/approach
No structured approach to revise and retain. No
support provided for revision.
As all topics are taught just once and there is no
support for revision, students depend only on books
or notes to improve weaker topics.
How BYJU’S Classes solves
the problem?
● Classes by India’s Top JEE/NEET trainers with
instant doubt solving.
● Support Classes for weaker topics.
● BYJU’S App to attend a class multiple times till the
concept is understood.
● Over 10000+ JEE level questions are solved in the
class itself
● Every class has DPP and Practice Tests with
discussion
● Unlimited Adaptive Practice on BYJU’S App
● BYJU’S App for revision
● Support Classes for Weaker Topics
● DPP covers all concepts covered from
start - ensuring retention
● Support Classes for weaker topics - ensuring you
spend more time on those
● BYJU’S App to attend a class multiple times till
concepts are clear
 Online Classes India’s Top JEE/NEET Trainers

Daily Practice Problem with Discussion

Best Classroom
Practice Sheet Discussion
Training

Comprehensive Study Material

AITS with customized error paper

Videos Lessons on BYJU’S App

Personalised Support Classes

One-on-One Personal
Attention Live Doubt Solving

Adaptive Practice

Dedicated Mentor
 : Schedule
Batch Course Time Slot Monday Tuesday Wednesday Thursday Friday Saturday Sunday

4:00 PM to
Physics Chemistry Maths Maths
5:00 PM
Reserved for Reserved for
Class 11 5:15 PM to Reserved for
Maths Support Physics Support Chemistry Physics
JEE 6:15 PM AITS/Test
Classes Classes
6:30 PM to
Chemistry
7:30 PM

4:00 PM to
Biology Chemistry Biology Biology
5:00 PM
B1
Reserved for Reserved for
Class 11 5:15 PM to Chemistry Reserved for
Chemistry Physics Support Physics Support
NEET 6:15 PM AITS/Test
Classes Classes

6:30 PM to
Physics
7:30 PM

4:00 PM to
Chemistry Physics Biology Physics Chemistry Physics Reserved for
5:00 PM
Class 11 AITS/Test
JEE + NEET and Support
5:15 PM to
Biology Maths Chemistry Maths Biology Maths Classes
6:15 PM

This is the schedule of Batch B1. We will launch a new batch every 2 months with different schedule. To ensure coverage of syllabus we need minimum 4 days for
classes and 1 day for tests. Hence, multiple options are not possible.
● All Classes come with Daily Practice Paper (DPP) and Practice Tests with discussion.
● Instead of Personalised Extra Classes where you can select the topic, in JEE/NEET we
provide Personalised Support Classes which is scheduled automatically based on you
performance in tests
● These support classes are scheduled on the days when your regular classes are not
happening
● In JEE/NEET, we also provide a well structured All India Test Series (AITS) which includes
Part Test & Full Length Mock Tests with discussion
 : Pricing

Class 11 JEE/NEET Class 12 JEE/NEET Class 11-12 JEE + NEET Class 12 JEE + NEET
(2 years course) (1 years course) (2 years course) (1 years course)

Maximum Minimum Maximum Minimum Maximum Minimum Maximum Minimum

BYJU'S App ₹ 75,000 ₹ 60,000 ₹ 55,000 ₹ 44,000 ₹ 80,000 ₹ 64,000 ₹ 60,000 ₹ 48,000

BYJU'S Classes ₹ 1,35,000 ₹ 1,08,000 -NA- -NA- ₹ 1,60,000 ₹ 1,28,000 -NA- -NA-

The above prices are without tablet