QFD MATRIX

PRODU
DESIGN REQUIREMENTS CUSTOMER RATI

CUSTOMER PRIORITY
CUSTOMER REQUIREMENTS

RELATIONSHIP 5
9 STRONG 4
5 MEDIUM 3
1 WEAK 2
1
 CORRE
1
COLUMN 1
1
2
3
4
5
6
7
PRODUCT/SERVICE PLAN 8
CUSTOMER RATING COMPANY DESIGN
MARKET PRODUCT
ABSOLUTE IMPORTANCE

RELATIVE IMPORTANCE

COMPETITIVE VISION
BENCHMARK
IMPROVEMENT GAIN
COMPANY PLAN
COMPANY NOW

COMPETITOR A

COMPETITOR B

SELLING POINT

0
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### DESIGN REQ ABS IMPORTANCE >> ###
DESIGN REQ REL IMPORTANCE>> ###
MOST IMPORTANT TECHNICAL COMPANY NOW>>
VERY IMPORTANT COMPETITIVE COMPETITOR A>>
IMPORTANT BENCHMARK COMPETITOR B>>
SOMEWHAT IMPORTANT
UNIMPORTANT
5 5 5 OUTSTANDING

TARGET VALUES>>
4 4 4 EXCELLENT
TARGET VALUES>>
3 3 3 GOOD
2 2 2 FAIR
1 1 1 POOR
1.5 VERY ADVERTISABLE
1.2 ADVERTISABLE TARGET CATEGORY>>
1.0 UNADVERTISABLE ORGANIZATIONAL DIFFICULTY>>
NEWNESS>>
DEPLOYMENT>> ###

TARGET CATEGORIES
STB - SMALLER THE BETTER
LTB - LARGER THE BETTER
NTB - NOMINAL THE BEST

ORGANIZATIONAL DIFFICULTY
5 - MOST DIFFICULT
4 - MORE DIFFICULT
3 - DIFFICULT
2 - EASIER
1 - EASIEST

NEWNESS
1.5 - BRAND NEW
1.2 - RECENT
1.0 - OLD
 CORRELATION MATRIX
POSITIVE -1 NEGATIVE
2 3 4 5 6 7 8

DESIGN REQUIREMENTS

0 0 0 0 0 0 0
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