CHAPTER 4

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

This chapter presents the findings of the study based on the analyzed data. The

presentation is through figures and tables for proportion statistics. The various results

were presented with corresponding discussions and explanations. Data was collected

through giving of questionnaires. The target response was 30 and completely 100%

respondents participated in the study.

DEMOGRAPHICS

Based on gender, most of our respondents were females representing the 80%

and male were 20%.

TABLE 1 Gender of Respondents

INDICATIONS RESPONDENTS
1. Female 80%
2. Male 20%
Overall RESPONDENTS 100%

Most of the respondents were in the stage of adolescence representing the

46.67% and the 0% is children (refer figure 3). The mean of the ages of respondents is

27.36 years, median of 23.5 years and mode of 20 years. The youngest was 16 years

old and the oldest is 69 years old.

TABLE 2 Age Range of Respondents

 INDICATIONS RESPONDENTS
1. No Response 6.66%
2. Children (14 below) 0%
3. Early Adolescence (15-18) 10%
4. Adolescence (19-25) 46.67%
5. Adult (26 above) 36.67%
Overall Respondents 100%

LEVEL OF MARKETING STRATEGIES

In our research, these are the answer of the management about the marketing

strategies that they built for satisfying the customer

TABLE 3 Designing

INDICATIONS MEAN DESCRIPTION

A. Designing
1. Personalize cakes 5 Excellent
2. Creative packaging 3.7 Satisfactory

for cakes
3. Caterings 4.9 Very Satisfactory

personalize design
Overall Mean 4.53 Very Satisfactory

Customers view on product offered is the key to their satisfaction. When ask to

rate the factors affecting the design of the product, personalized cake having the mean

of 5 is the highest rate while creative packaging for cakes with the mean of 3.7 is having

the lowest rate. Overall total for the designing is 4.53. This result says that designing

satisfy the customers.

TABLE 4 Delivery

INDICATIONS MEAN DESCRIPTION

A. Delivery
1. Cash on Delivery 3 Satisfactory
Overall Mean 3 Satisfactory
 Table 4 shows the delivery which had the overall mean of 3. Cash on delivery

can satisfy the customers.

TABLE 5 Advertising

INDICATIONS MEAN DESCRIPTION

A. Advertising
1. Flyers or leaflets 4.70 Very Satisfactory
2. Social Media 4.50 Very Satisfactory
Overall Mean 4.60 Very Satisfactory

Advertising shows the overall mean of 4.60 rated as very satisfactory. Based on

the legend, figure presents very satisfactory responses to all sub-factors. It means that

the advertisement is effective marketing strategy.

The 3 tables shows the marketing strategy is very satisfactory. For advertising

which is having the highest mean of 4.6, designing for having the mean of 4.53 and the

lowest mean which is the delivery with the mean of 3.

LEVEL OF CUSTOMERS’ SATISFACTION

In our research, these are the answer of the customer in services made by the

firm to satisfy them.

TABLE 6 Taste

INDICATIONS MEAN DESCRIPTION

A. Taste
1. Deliciousness of 4.83 Very Satisfactory

cakes
2. Deliciousness of 4.80 Very Satisfactory

foods in caterings
Overall Mean 4.82 Very Satisfactory
 Table 6 shows the highest mean for deliciousness of cakes is 4.83 which is very

satisfactory while deliciousness of foods in caterings is 4.80 is having the lowest mean.

The overall mean of taste of 4.82 which says that the customers are very satisfy with

the taste.

TABLE 7 Price

INDICATIONS MEAN DESCRIPTION

A. Price
1. Cakes Price 4.70 Very Satisfactory
2. Caterings Price 4.73 Very Satisfactory
Overall Mean 4.72 Very Satisfactory

Table 7 presents the price which is having the overall mean of 4.72. The price for

cakes got the highest mean of 4.73 and the lowest but still very satisfactory is the cakes

price with the mean of 4.70.

TABLE 8 Size

INDICATIONS MEAN DESCRIPTION

A. Size
1. Cakes Size 4.17 Very Satisfactory
Overall Mean 4.17 Very Satisfactory

Table 8 presents the size of the cakes which is having the mean of 4.17 that

makes the customer very satisfy.

 TABLE 9 Texture

INDICATIONS MEAN DESCRIPTION

A. Texture
1. Icing 4.83 Very Satisfactory
2. Cakes 4.93 Very Satisfactory
3. Foods 4.97 Very Satisfactory
Overall Mean 4.91 Very Satisfactory

In this table presented the texture of icing, cakes and foods with the overall mean

of 4.91. The foods got the highest mean of 4.97 and the icing is the lowest men of 4.83.

Customers’ also rate the cakes and shows that they are very satisfy with it by having the

mean of 4.93.

TABLE 10 Design

INDICATIONS MEAN DESCRIPTION

A. Design
1. Personalize Cakes 4.83 Very Satisfactory
2. Creative Packaging 4.43 Very Satisfactory
3. Catering Design 4.90 Very Satisfactory
Overall Mean 4.72 Very Satisfactory

Overall ratings of the customers’ to the design makes them very satisfy with the

mean of 4.72. Catering design which is having the highest mean of 4.90 and

personalize cakes for having the mean of 4.83. The lowest mean belongs to the

creativity of the packaging which is 4.43.

TABLE 11 Customer Service

 INDICATIONS MEAN DESCRIPTION
A. Customer Services
1. Accommodating 4.90 Very Satisfactory

Crew
2. Professionalism and 4.87 Very Satisfactory

courtesy of staffs
Overall Mean 4.89 Very Satisfactory

Customer services shows an overall mean of 4.89 rated as satisfactory. It means

that the crews give priorities to those customers who came and ordered first.