Schedule for today's calls - Tanmoy, Sheel

Nitant Shah - 5:50 - 6:05

Manasi Patil - 6:10 - 6:25

Shakshi Gandhi - 6:30 - 6:45

Ajinkya Kirkire - 6:50 - 7:05

Yash Trivedi - 7:10 - 7:25

Jugal Deepak Chauhan - 7: 30 - 7:45

Rahul Bapna - 7:50- 8:05

Time permitting, we will take conduct these calls as well:

Virjaa Gada- 8:10- 8:25

Avi Rajesh Jain- 8:30- 8:45

Maulik Tanna- 8:50- 9:05

Zoom Meeting link: https://zoom.us/j/7078861400?pwd=UEZuSVdJU3Awd1hGeTg0aE8ySFU1dz09

Meeting ID: 707 886 1400

Password: svu

In case you're not available or there's any other genuine difficulty, let us know. Otherwise, kindly
confirm your participation on the chat here.
ASK them for their final preferences and also notify them of the mergers between verticals

Explain the objective of SVU admissions team w.r.t arts and engg. College

Having said that due to tight schedule, one has to contribute cross vertical as well w.r.t. tasks

Our vision is to build a representative team of admissions team so that they are self-sustaining for
future.

Q1 Introduce yourself

Capture what they are up to in the lockdown

Year of study/ if entangled with internship work

College activities he/she has been a part of

Analytics and Website

Q2 Do you have any experience with digital marketing in any way be it course or events?

yes

It has 2 categories – inbound (to help customers get to know about our brand e.g. webinar,
ebook, social media) and outbound (reaching out to potential buyers through calls, emails,
social media etc) any idea on this?

No

Keep it general and explain him/her

Q3 What is organic and inorganic marketing

Q4 How do you think analytics play a role in digital marketing? With an example would be perfect.

Q5 How would you know a post is doing well on social media, can you tell me some parameters to
assess the same?

Impressions`

Reach

Reactions (likes, comments, shares)

 click through rate

Q6 what about you are doing this marketing for your college, and the landing page of the posts
links is your own college website. What parameters would you check then?

Source of traffic

Medium (organic/ paid search/ referral/ banner/ mailer)

Bounce rate

Page views

Session

Session duration

New users

Location of traffic

Q7 Which college competitor do you think has a better website than us? UI wise

Content
Q2 Ask if they write - Any blog or Instagram page, etc.

Judge basic communication skills

Online marketing questions:

2. Do you have a basic idea about the social media platforms when it comes to running a page or a
business account?

3. Have you managed any public/ professional page in the past?

4. Are you aware about the basic analytics involving the reach and impressions of social media
posts?

5. You would be expected to review every post that comes in and ensure that any and every query
on social media is answered.
 Campaign

1. What are different types of campaigns that u can probably think of

2. Any interesting campaign u think will work for somaiya

3. What all platforms u know on which u can run these campaigns

4. How will u identify ur target audience

5. Do u know how to generate leads through campaigns

Engagement
1. What are the different platforms that can be used to interact with the aspirants?

2. How can we increase engagement with aspirants/how can we retain them/convert them?