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Market Analysis: DEADLINE – 28 May 8pm

1. Growth Analysis
2. Profitability Analysis
3. PEST Analysis
4. Porter’s 5 Forces Model Analysis
5. Product review
6. Distribution channel analysis

Competition analysis: DEADLINE – 28 May 8pm

1. Find Competitors:
Direct competition—These businesses offer the same products and services to the same clients
within the same territory as your business. Secondary or indirect competition ¯Businesses that
offer slightly different products and services or target a different clientele within the same
territory. Substitute competition—Businesses that offer different products and services to the
same clients in the same territory.
2. SWOT Analysis
3. Competitors strategy
4. Competitors pricing
5. Target Markets of the Competitors

Opp Identification, Prior, SHAPING & SIZING: Deadline 29 th MAY

FINAL PRESENTATION: Deadline 30th May.

Product Review G form:

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