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  • Support For Industry Analysis

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    The document outlines an industry analysis that includes: [1] analyzing competitors in the industry and how they affect the business, [2] mapping competitors and positioning one's own business, [3] using Porter's Five Forces model to analyze industry forces, and [4] determining a competitive strategy supported by relevant literature such as Porter's generic strategies of cost leadership or differentiation. Academic tools like Porter's Five Forces should be justified for their application and limitations addressed.

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    Support for industry analysis (6) (1)

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    The document outlines an industry analysis that includes: [1] analyzing competitors in the industry and how they affect the business, [2] mapping competitors and positioning one's own business, [3] using Porter's Five Forces model to analyze industry forces, and [4] determining a competitive strategy supported by relevant literature such as Porter's generic strategies of cost leadership or differentiation. Academic tools like Porter's Five Forces should be justified for their application and limitations addressed.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    10 views2 pages

    Support For Industry Analysis

    Uploaded by

    reshad
    The document outlines an industry analysis that includes: [1] analyzing competitors in the industry and how they affect the business, [2] mapping competitors and positioning one's own business, [3] using Porter's Five Forces model to analyze industry forces, and [4] determining a competitive strategy supported by relevant literature such as Porter's generic strategies of cost leadership or differentiation. Academic tools like Porter's Five Forces should be justified for their application and limitations addressed.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Focus on analysis.

    Industry analysis

    Proposed content.

    - Competition analysis (who are the competitors in the industry? Who sells same or similar
    products/ service? Who are most significant competitors to your business? How those businesses affect
    your business.

    - Competitive mapping (positioning) base on competition analysis show competitive mapping and
    where you would position your business.

    - Industry analysis (porter’s five force)

    - Competitive strategy which competitive strategy you would use. Can focus on long run ( porters’
    generic strategy/ cost leadership or differentiation focus..

    Use relevant literature to support your argument

    - this is about sellers - other people providing similar or related services or products.

    - analysis of competition and competitive dynamics within the industry- (evidence of usage of
    relevant academic tools)

    - competitors’ analysis and likely competitors’ actions

    - competitive strategy – informed by literature and academic tools.

    - evidence of appropriate data collection, analysis, and usage.

    • One example of a relevant theory at this stage is Porters 5 Forces (provides structure and
    intellectual rigour)

    However! Like any theory, porter has flaws and so you need to justify why the theory you are
    using is the best for your application.

    For example, (from strat man) Porters thinking has evolved, and there has been significant
    critique of his model. Therefore is it the best for you or should you find something else?

    Proposed content

    - Competition analysis (who are the competitors in the industry? Who sells same or similar
    products/ service? Who are most significant competitors to your business? How those businesses affect
    your business.
    - Competitive mapping (positioning) base on competition analysis show competitive mapping and
    where you would position your business.

    - Industry analysis (porter’s five force)

    - Competitive strategy which competitive strategy you would use. Can focus on long run ( porters’
    generic strategy/ cost leadership or differentiation focus..

    Use relevant literature to support your argument

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