RESEARCH METHODOLOGY ASSIGNMENT

Name: DIPJOY SAHA

PRN: 19020341126

1)The diet drink manufacturer in the study finds that young women are more health conscious and are
looking at low calorie options. Thus, any communication on advertisement for the product has to
emphasize the health aspect. The purchase probability is also influenced by their education level and the
nature of their profession. Other factors such as available brands, celebrity endorsement and dieticians
recommendations also have an impact on them.

a) Research Problem:
Create the right model to spread awareness about the health aspects of the diet drink.
Identification of the relevant factors for purchase probability with respect to the education level and
profession.

Hypothesis 1:
Women prefer products that are labelled healthy and have a catchy nomenclature as far as health is
concerned.

Hypothesis 2:
Women get influenced by the packaging of the product.

Hypothesis 3:
Women purchasing behaviour is influenced by word of mouth which varies among different cohorts
w.r.t factors like celebrity endorsement and profession.

b) Dependent Variables:
Purchase probability – Dependent on Profession, Education, Available brands, Celebrity
endorsement and Dietician recommendation.
Independent Variables:
Health Consciousness, Calorie level and Communication & Advertisement.
 c) Yes, it is possible to create a theoretical framework because we can follow the the 7 Ps of
marketing involved to create awareness and convert and work on its prospect.
A survey can be conducted to among the targeted audience to understand their way of assessing a
health-conscious option.

2)The training manager at ABC corporation has asked you to identify the kind of training programmes
that should be offered to the young recruits who have joined as management trainees and are to be
imparted five additional general management programmes along with their specific job training modules.
The trainees are a mixed bunch of engineering and management graduates.
a. Formulate research problem
b. State the research objectives and research hypothesis

a) Research Problem:
Create a fool-proof method of training engineering and management graduates in order to
impart the necessary skills valuable to the organisation.
b) Research objectives and hypothesis

The research objectives are to

 Identify the skill gap in the engineering and management graduates who are employed
by the firm.
 Split the problem to parts to develop discrete solutions to each part.

Hypothesis 1
Engineering and management graduates do not possess general management skills due to lack of
experience.

Hypothesis 2
Training of engineering and management graduates can be done simultaneously as long as they
are being trained for the same role.

Hypothesis 3
The main goal of the training program is to get the trainees ready for the organisation; so the
training will majorly involve company specific requirements.