Stop Talking;

Start Communicating
Goal Setting:

“By the end of our session, I

will become a
stronger communicator and
have more success
when I speak to….”
 Here are the Steps to
Reaching Your Goals
•Realize the realities of communication
•Master powerful connection tools
•Dump your habits that spoil connections
•We’ll practice along the way
Tough Realization #1

Talking is not necessarily

communicating,
or accomplishing anything.
(Despite that whispering voice telling you
everything you say is absolutely brilliant!)
Tough Realization #2

Making a presentation is
not necessarily communicating.

(Despite the fact you know how

incredible your presentation is!)
Tough Realization #3

Talking about what you know is

really critical stuff
is not necessarily communicating.
(Despite your massive reams of data
supporting your point)
Helpful Realization

Speed is the biggest enemy to creating

consistent communication success.

If you can slow down your verbal

communication,
You will have more success.
Starting Now: Slow Down!

•In preparing for each communication.

•In delivering each communication.
•In engaging after each communication.
Benefit to Slowing Down

When you slow down you

will achieve consistent
communication success
by forging connections.
Connections Mean:

•They are listening to you.

•They understand you.
Connection Tip #1

Develop your specific agenda for

every:
• meeting
• conversation
•presentation
Agenda=What You Want!

Your agenda should be focused

on prompting new actions that
positively change the status quo.
Connection Tip #2

Use frequent pictures of

future success or failure
instead of just relying on facts.
Create Vibrant Pictures

1.More Nouns
2.More Verbs
3.Fewer Adjectives
4.Fewer Adverbs
Connection Tip #3

Make your future pictures

believable by using real stories of
past success.
• stories about them
• stories about you
Connection Tip #4

Your company and

you become more memorable
when you talk about how our firm
has created success for your
customers.
Connection Tip #5

Get to the headline quickly.

Help others to do the same.

Connection Tip #6

Embrace the “dead air” in your

conversations.

Learn to pause frequently…especially

when you are answering a question.
Connection Tip #7

Praise less often…but with

more intensity.

Your praise will have more meaning.

Connection Tip #8

Your criticism becomes

“constructive” when you focus on
specifics.

• More nouns and verbs

• Fewer adjectives, adverbs
Connection Tip #9

Always accept a compliment.

It’s the first step to

making a new connection.
Connection Tip #10

Admit When You are Wrong.

Apologize with power and intensity,

then move on.
Connection Killer #1

The integrity trio.

“Honestly,”
“Frankly,”
“To tell you the truth…”
Connection Killer #2

Optimistic qualifiers:
“As far as I know…”
“I don’t see why not…”
“I certainly hope so…”
Connection Killer #3

Subtle Nastiness.
“Essentially ” is bad.
“Basically” is a communication disaster.
Connection Killer #4

Industry and Management Jargon.

You’ll make more connections by speaking
plainly and powerfully.

(and you’ll sound smarter, too!)

Connection Killer #5

Repeating Questions back to the

Questioner.

Instead give them what they want:

a helpful answer.
Connection Killer #6

Too Many Numbers.

Give every number you mention
specific meaning…
especially when it comes to the price.
Connection Killer #7

.
Repeat often, but never mention
you’re repeating:
“As I said before…”
“Let me repeat…”
Connection Killer #8

. Your Best.”
Pledging to “Do
A.They Don’t Care
B.You are Lying
 Mark Wiskup News Letter

mark@wiskupcommunications.com