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IN S EA

DO YOU R OPINIONS COUNT? \\'cl l , 111,\ rkct n: c.1rchcr!->


t h i 11 k n. Thcy \\.HH to k110\\ \\ h,u je ,,11\ ou \ \'l\\ r, \\ h.H n1u!-
> i c you liMc n to, ,1nd \\ h,u k i nd of p,1nii.:' you 1 i kc . \ V hy ?
1L \ .1ll a bou t
n1oncy .111d t h e spc n d in g h ,1b i t or l h t>ll \,) n d or t ccn
a gcd
cuM01ncrs .
'ornc re cJ n:h con1p,1nics c\'cn p.1y tci.:n to be '\:ool hu
ntcrs." Thcy h i n:tcc11 corrcspond cnts to col h:ct i n fC)r n1.n
i on abou t t he
1n. cst t rcnds-fron1 t:1sh ion ,1nd lll u si c to \'i dco ga n1c , spor
t s)
Jnd ca r . i ncc t.1stcs C.l n ch J ngc f1t , con1p.in ics \\\1nt to
k110\\' "h Jt'. "in" .ind \\.h Jt' ''ou t ," Jl lc.1 t.1ccord i ng to
tcc ns.
H o\\' do t hc corre.pond cn ts gct t hc i r i n forn1a t ion ? ()ne
\\\\\.' i , to .isk thci r fricnds to fill out su r\'C \.'S. A not hcr \\'JV. is
to photog ra ph and v i dcot.1pc \\·ha t 's h Jppcn i 11g i n t hci r to\v11 .
orrc ·pondcnt ·a re ..il 'o on t hc lookou r lor ''trcnd cttcrs." T'hcy )rc
t hc k id \\·ho J.rc .ihcad of t hc cro\vd-t set t hc stv lc a nd
.
hcv
.
other k id \\'..lnt to follo\\'. Oftcn thcy gct thci r ideas fron1out
·i dc t hci r O\\·n b.1ckya rd .
Once t hc i n forn1Jt i on
isbo-ac hcrcd rcsca rch fi r n1s
)
orga n izc, a na ly zc\ a nd scll
it. \V ho bu'vs it? Advcr t isi ng
agencies, ne\\' \v r itcrs, Jnd
1nan u factu rcrs \\'ho \\·ant
to creJ t c t h c nc\v m ust-
h avc n e ;ik er s .1n d s ha
111poo. E\·e n t h o u g h J
d u It s cont rol t hc
n1cssagcs th at con1c t h
rou gh T\', ra d io,
nc\vspa pcr , and
n1agazincs, thcy a re dcfin
itcly listcn i ng to tcc ns.

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