Teenagers' opinions are valuable to market researchers who want to know about trends. Some research companies hire teen "cool hunters" to collect information on popular music, video games, sports and fashion from their peers. These correspondents gather data through surveys, photos and videos then pass it on to research firms who analyze and sell the insights to advertisers and manufacturers. While adults control traditional media, they recognize that teenagers influence trends.
Teenagers' opinions are valuable to market researchers who want to know about trends. Some research companies hire teen "cool hunters" to collect information on popular music, video games, sports and fashion from their peers. These correspondents gather data through surveys, photos and videos then pass it on to research firms who analyze and sell the insights to advertisers and manufacturers. While adults control traditional media, they recognize that teenagers influence trends.
Teenagers' opinions are valuable to market researchers who want to know about trends. Some research companies hire teen "cool hunters" to collect information on popular music, video games, sports and fashion from their peers. These correspondents gather data through surveys, photos and videos then pass it on to research firms who analyze and sell the insights to advertisers and manufacturers. While adults control traditional media, they recognize that teenagers influence trends.
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