Ethics: moral principles that govern a person's behaviour or the conducting of an

activity.

Ethical decision making model

Step 1: Identify the problem.
1. Step 2: Identify the potential issues involved.
2. Step 3: Review relevant ethical guidelines.
3. Step 4: Know relevant laws and regulations.
4. Step 5: Obtain Consultation.
5. Step 6: Consider possible and probable courses of action.
6. Step 7: List the consequences of the probable courses of action.

Obstacles

In attentional blindness: you pay attention on something and ignore other point of vies

Change blindness:

Stake holders: not considering

Confirmatory bias: presumption: tendency to search or interpret favour that supports the pre
conceived notion

Halo effect

Why do people engage in bad acts:

Ignorance

Consider limited alternatives

Simplified decision rules

The Social Network is a 2010 American biographical drama film directed by David Fincher and

written by Aaron Sorkin. Adapted from Ben Mezrich's 2009 book The Accidental Billionaires: The
Founding of Facebook, a Tale of Sex, Money, Genius and Betrayal, the film portrays the
founding of social networking website Facebook and the resulting lawsuits. It stars Jesse
Eisenberg as founder Mark Zuckerberg, along with Andrew Garfield as Eduardo Saverin, Justin
Timberlake as Sean Parker, and Armie Hammer as Cameron and Tyler Winklevoss. Neither
Zuckerberg nor any other Facebook staff were involved with the project, although Saverin was a
consultant for Mezrich's book.[3] The film was released in the United States by Columbia
Pictures on October 1, 2010.
The Social Network garnered considerable acclaim, with critics praising its direction, screenplay,
acting, editing and score. The film appeared on 78 critics' Top 10 lists for 2010; of those, 22 had
the film in their number-one spot, the most of any film in its year. The film was also chosen by
the National Board of Review as the best film of 2010.
 At the 83rd Academy Awards, the film received eight nominations, including for Best
Picture, Best Director, and Best Actor for Eisenberg, and won three: Best Adapted
Screenplay, Best Original Score, and Best Film Editing. The film also received awards for Best
Motion Picture – Drama, Best Director, Best Screenplay, and Best Original Score at the 68th
Golden Globe Awards. In 2016, it was voted 27th among 100 films considered the best of the
21st century by 117 film critics from around the world. [4]

1. In a fury of blogging and programming, what begins in his dorm room soon becomes a
global socialnetwork and a revolution in communication. A mere six years and 500 million friends
later, Mark Zuckerberg is the youngest billionaire in history... but for this entrepreneur, success
leads to both personal and legal complications.
2.

Gather the facts

2. Define the ethical issues

3. Identify the affected parties (stakeholders)

4. Identify the consequences

5. Identify the obligations (principles, rights, justice)

6. Consider your character and integrity 7. Think creatively about potential actions 8. Check your gut
9. Decide on the proper ethical action and be prepared to deal with opposing arguments.