Professional Documents
Culture Documents
a)The documentary is a relevant, critical investigation that welcomes CEOs, whistleblowers, dealers,
gurus, spies, players, pawns, and commentators on a graphic and compelling journey to unveil the
corporation's inner workings, strange past, contentious impacts, and probable futures. The Corporation
chronicles the astonishing emergence of an institution focused at attaining certain economic aims, as well
as triumphs over this seemingly unbeatable power.
· Ira Jackson - Director, Center for business and Government Kennedy School, Harvard University
· Robert Keyes - President and CEO, Canadian Council for International Business
· Lucy Hughes - Vice President, Initiative Media; Co-creator, the Nag Factor
· Tom Kline - Senior vice president, Pfizer Inc. World's largest pharmaceutical corporation
· Clay Timon - CEO Landor and Associates, Branding and design consultants
· Sam Gibara - Chairman, Former CEO, Goodyear, world’s largest tire corporation
· Ed Collins - Counselor
c. What are the strengths of the film? What about the weaknesses? What evidences prove these in
relation to your opening paragraph.
c) These are some of the documentary's strengths is the psychological examination of a corporation's
features, since they are granted legal rights and benefits on par with citizens. The conclusion reached
as a result of this psychometric testing is very amazing. The documentary has sufficient evidence
from studies published, firsthand testimonies of employees, and interviews with industrial executives,
public intellectuals, and social activists. As a result, it can be claimed that the documentary was
effective in presenting its point objectively without sacrificing information and statistics. I can see
that one of the weaknesses of the documentary is the environmental harm caused by huge commercial
companies. Many huge organizations fail to address the detrimental influence on the environment
since commercial viability is their primary goal. Another complaint made against businesses is their
proclivity to exploit inexpensive labor in Third World countries. A typical example is Nike's
inadequate pay in Indonesia, where workers are paid less than one percent of the stated price of the
things they create.
d. What is your final message to the audience in relation to your introduction?
We need to repair this because, unless you've been living on another planet, we are the "system." So, those
of us on the inside of these out-of-control behemoths must get incredibly clever and strategic about how to
alter them - something that can and is being done by many unsung heroes. Unlike violent protests or
blistering exposure, these stories do not "bleed" enough to "lead" in most of the public media. I'm hoping
that people will finally recognize that WE have the power through our shopping decisions! To send
messages to companies, be an educated customer and act like one.