ASSIGNMENT I

RICHARD BAGE
0191PGM010
BUSINESS COMMUNICATION

Your dream company & why: -

PEPSICO is my dream company because it is a mass market product
which uses undifferentiated targeting strategies in order to be
competitive and increase its sales. In the non-alcoholic beverage
market it has positioned itself as a young, vibrant and passionate
brand which challenges the conventional things.
Your Job profile in your dream company: -
Market Research Analyst
Growth that you envision: -
There is an increased use of data and market research across many
industries.
Increasing sales and cutting costs.
Career growth: -
Employment of market research analyst is projected to grow 20
percent over the next ten years, much faster than the average for all
occupations.
There is an increased use of data and market research across many
industries.