Content Analysis

We can define the content of KSY into 4 major platforms namely LinkedIn, KSY website, Instagram,
Facebook.
Instagram

 Have a single objective related to the post rather than posting without any clear goal.
 Convert into business profile.
 Use sponsored ads for target audience.
 Post on specific time for maximum engagement preferably around 7pm-8pm.
 Use a brand hashtag. Eg #KhushiSeYoga
 Popular hashtag for Yoga: #yogaposes, #yogainspiration, #yogalife, #yogafit, #yogapractice,
#yogachallenge, #yogateacher
 Post Ideas: A single post which is a combination of various asanas and a series of post
teaching those asanas (link attached). Rather than promoting our own business we should
promote yoga which will gather more audience.

o https://www.instagram.com/p/B_5VYhqpRTx/
o https://www.instagram.com/p/B_XyGPRJTo1/
o https://www.instagram.com/p/B8W2YzhJRPA/
o https://www.instagram.com/p/B6LkW8vpmVV/

Website

 Content should be posted after going through Grammarly to avoid any errors.
 Sound in the website should pause if you are not on that page.
 Link of competitor websites
o https://www.wellintra.com/
o https://www.aviyoggroup.in/corporate-yoga
o http://www.office-yoga.in/
o https://www.shivholisticyoga.com/
o http://www.yogamruta.com/
o http://www.yogpowerstudio.com/
 Have more customer testimony.
LinkedIn (Very important for lead generation)

 Use personal LinkedIn account.

 Connect with previous clients as our desired customer segment is in their connection list.
 Post related to benefit of Yoga in daily life and in working culture.
 Post example
o Articles on the benefits of Yoga, stress management and related content(weekly)
o Small stories and testimony of users to make it more relatable(weekly)
o Monthly post of Yoga session with corporates

Facebook

 Share the post similar to Instagram.

 Create free events for lead generation.
o People can share the event and is a very effective way of organic lead generation.