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Social Media Strategy for Yoga Brands

The document analyzes the content strategy for KSY across 4 major platforms - LinkedIn, website, Instagram, and Facebook. It provides recommendations for each platform such as posting educational yoga content on Instagram at peak engagement times with relevant hashtags, adding more customer testimonials and fixing errors on the website, connecting with clients and posting beneficial content on LinkedIn, and creating free events for lead generation on Facebook.

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Vivek Rawat
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68 views2 pages

Social Media Strategy for Yoga Brands

The document analyzes the content strategy for KSY across 4 major platforms - LinkedIn, website, Instagram, and Facebook. It provides recommendations for each platform such as posting educational yoga content on Instagram at peak engagement times with relevant hashtags, adding more customer testimonials and fixing errors on the website, connecting with clients and posting beneficial content on LinkedIn, and creating free events for lead generation on Facebook.

Uploaded by

Vivek Rawat
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Content Analysis

We can define the content of KSY into 4 major platforms namely LinkedIn, KSY website, Instagram,
Facebook.
Instagram

 Have a single objective related to the post rather than posting without any clear goal.
 Convert into business profile.
 Use sponsored ads for target audience.
 Post on specific time for maximum engagement preferably around 7pm-8pm.
 Use a brand hashtag. Eg #KhushiSeYoga
 Popular hashtag for Yoga: #yogaposes, #yogainspiration, #yogalife, #yogafit, #yogapractice,
#yogachallenge, #yogateacher
 Post Ideas: A single post which is a combination of various asanas and a series of post
teaching those asanas (link attached). Rather than promoting our own business we should
promote yoga which will gather more audience.

o https://www.instagram.com/p/B_5VYhqpRTx/
o https://www.instagram.com/p/B_XyGPRJTo1/
o https://www.instagram.com/p/B8W2YzhJRPA/
o https://www.instagram.com/p/B6LkW8vpmVV/

Website

 Content should be posted after going through Grammarly to avoid any errors.
 Sound in the website should pause if you are not on that page.
 Link of competitor websites
o https://www.wellintra.com/
o https://www.aviyoggroup.in/corporate-yoga
o http://www.office-yoga.in/
o https://www.shivholisticyoga.com/
o http://www.yogamruta.com/
o http://www.yogpowerstudio.com/
 Have more customer testimony.
LinkedIn (Very important for lead generation)

 Use personal LinkedIn account.


 Connect with previous clients as our desired customer segment is in their connection list.
 Post related to benefit of Yoga in daily life and in working culture.
 Post example
o Articles on the benefits of Yoga, stress management and related content(weekly)
o Small stories and testimony of users to make it more relatable(weekly)
o Monthly post of Yoga session with corporates

Facebook

 Share the post similar to Instagram.


 Create free events for lead generation.
o People can share the event and is a very effective way of organic lead generation.

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